Keap, formerly known as Infusionsoft, is a CRM and marketing automation platform that helps small businesses manage customer interactions and sales processes. It offers features such as lead capture, email marketing, appointment scheduling, invoicing, and e-commerce. Keap provides a suite of tools aimed at business automation, with a focus on systemizing lead generation and sales processes.
On the other hand, Overloop is a sales acceleration platform that aims to help sales teams streamline their sales process, increase productivity, and accelerate sales cycles. It allows sales reps to prioritize and manage leads, communicate with customers and prospects through various channels, and track sales performance. Overloop offers features such as lead scoring, prospecting, email and call automation, and analytics for insights.
In summary, Keap is more of an all-in-one tool that covers CRM and marketing automation, while Overloop is more focused on sales acceleration and productivity tools. The choice between the two platforms will depend on the specific needs of the business and the sales team.