Keap, formerly known as Infusionsoft, is a cloud-based customer relationship management (CRM) system focused on providing small businesses with an easy-to-use platform to manage marketing and sales processes. Salesforce is a widely used cloud computing platform designed to assist businesses of all sizes with customer management, marketing automation, analytics, social media, and more.
The main difference between Keap and Salesforce is the focus. Keap is specifically designed for the needs of small businesses, providing them with an efficient and intuitive way to manage customer relationships and automate marketing and sales processes. Salesforce, on the other hand, is more of an all-in-one CRM solution, offering many customizable features and data reporting options. Keap also offers basic analytics capabilities, but its main focus is on helping small businesses optimize their marketing and sales processes.
In terms of pricing, Keap offers different plans tailored to business needs, starting from a basic plan and then providing the user with more features as they upgrade plans. Salesforce costs more initially, but offers the user with more features.
Overall, the main difference between Keap and Salesforce is their focus: Keap is specifically tailored for the needs of small business customers, while Salesforce offers an all-in-one CRM solution for enterprises of all sizes.