Overloop is a customer relationship management (CRM) software that allows businesses to better manage customer relationships. It helps businesses to store customer data, automate account management and track sales performance. Overloop was built with an open API, giving developers the ability to extend and customize the platform. In comparison, Salesforce is an established CRM platform that provides businesses with a wide range of features and services, including Sales Cloud and Service Cloud. Sales Cloud is a sales automation tool for managing customer data and helping increase sales, while Service Cloud is designed for service teams and designed to provide better customer service. Salesforce comes with many more features than Overloop and its API is not as customizable. For example, Salesforce has its own mobile app, whereas Overloop does not. However, Overloop is more affordable and accessible for small-to-medium businesses hoping to quickly and easily set up a CRM system. Ultimately, which software you choose for your business will depend on your individual needs when it comes to customer relationships.