Keap is a sales and marketing automation platform that helps small businesses efficiently manage and grow their customer relationships. It offers features such as contact management, automated emails, invoicing, payment processing, task management, and CRM.
Drift, on the other hand, is a conversational marketing platform that helps businesses engage customers in conversation in real-time. It offers features such as live chat, bots, engaging content, marketing automation, and more.
In brief, Keap is focused more on the sales and marketing aspect of a business. It is a great platform for managing customers and automating emails and tasks. On the other hand, Drift is more focused on conversational marketing, allowing businesses to engage customers in real-time chats and with automated bots.