Keap and HubSpot CRM are both customer relationship management platforms that help businesses manage their contacts and sales processes.
The key difference between Keap and HubSpot CRM is in their target markets and feature sets.
Keap (formerly known as Infusionsoft) is designed primarily for small businesses and offers a range of sales and marketing tools, including email marketing, automated workflows, and appointment scheduling. Keap also provides a suite of features focused on e-commerce, such as order management and payment processing.
HubSpot CRM, on the other hand, is designed for businesses of all sizes as a powerful marketing and sales automation tool. HubSpot CRM provides marketing automation features, including lead nurturing, lead scoring, and email marketing. Additionally, it provides sales automation features such as task management, lead tracking, and deal management. HubSpot CRM has a user-friendly interface and robust reporting capabilities that help businesses gain insights into their sales and marketing efforts.
Ultimately, the main difference between Keap and HubSpot CRM is their target market and the features they offer; Keap is more focused on small businesses that require e-commerce functionality, while HubSpot CRM is geared toward businesses of all sizes that want a comprehensive marketing and sales automation tool.