vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of and Drift. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations logo

Pricing: Marketing Automation platform pricing can vary significantly depending on the specific features and functionality offered, as well as the level of customization and support available. Generally, Marketing Automation platform pricing is based on a subscription model, with different tiers of service available depending on the size of the business and the desired level of automation. Some platforms may offer a free trial period or a freemium version with limited features, while others may require a significant upfront investment.


Drift logo


Pricing: Drift, a CRM platform, offers various pricing plans. Their basic plan, which includes chat, email, and automation, starts at $50 per user per month. The Pro plan, which adds chatbot and ABM features, is priced at $500 per user per month. The Premium plan, which includes customizations, integrations, and advanced analytics, is priced at $1500 per user per month. vs Drift Highlights

Reply is a marketing automation platform that helps businesses automate and streamline their sales outreach and email marketing campaigns. With Reply, users can create, schedule, and track personalized email campaigns and follow-ups to engage prospects and customers at different stages of the sales funnel.

Drift, on the other hand, is a customer relationship management (CRM) platform that primarily focuses on conversational marketing and sales. Drift's main features include live chat, chatbots, email marketing, and sales automation tools that help businesses engage with customers in real-time and move them through the sales funnel.

While both platforms offer features for email marketing and automation, Reply is geared towards outbound sales and marketing, while Drift focuses on conversational marketing and customer engagement. Reply also offers features for customer segmentation and prospecting, which may be more relevant for businesses looking to increase their outbound sales efforts, while Drift's live chat and chatbot features may be more valuable for businesses looking to engage with customers in real-time. vs Drift Pros Pros

  • Pros of Reply (Marketing Automation platform) compared to Drift (CRM platform) are:
  • Reply offers advanced marketing automation tools and features while Drift focuses more on customer relationship management.
  • Reply's advanced email automation allows users to create custom email campaigns, track email performance, and personalize messages for customers, while Drift offers chatbots and live chat to engage customers in real-time.
  • Reply offers lead scoring, lead nurturing, and lead qualification features which are not available on Drift. This allows users to prioritize leads, nurture prospects, and qualify leads before passing them on to sales.
  • Reply's reporting and analytics features enable users to track and measure the success of their marketing campaigns, while Drift's reporting is focused more on customer conversations and engagement.
  • Integration with a wide range of third-party apps is available on Reply, including social media platforms, payment gateways, and sales tools, while Drift has more limited integration options.
  • Reply offers A/B testing for emails and landing pages, allowing users to test and optimize their campaigns for better results, while this feature is not currently available on Drift.

Drift Pros

  • Here are the pros of using Drift (a CRM platform) compared to Reply (a Marketing Automation platform):
  • Drift CRM Platform:
  • Provides a simplified user interface for better understanding and usage
  • Can handle both email and live chat communications for easier contact management
  • Offers features such as lead scoring and routing to help streamline lead management and enhance lead qualification
  • Allows for B2B marketing automation by providing easy integration with email marketing tools and social media channels
  • Provides a robust set of reporting and analytics features for better visibility into sales data
  • Reply Marketing Automation Platform:
  • Offers a range of email automation and campaign management features to fulfill the requirements of email marketing
  • Provides advanced list segmentation capabilities to improve targeting and personalization
  • Offers A/B testing on automated email workflows to optimize performance
  • Provides targeted landing pages and web forms to streamline lead generation
  • Offers lead scoring and lead scoring for enhanced lead qualification and management. vs Drift Cons Cons

  • Limited features for contact management and sales pipeline management
  • Limited integrations with other software tools
  • Higher pricing for larger teams and more advanced features
  • Less intuitive user interface for non-marketing professionals
  • Limited reporting and analytics capabilities
  • No built-in chatbot or conversational marketing features
  • Limited ability to personalize and customize marketing campaigns

Drift Cons

  • Drift is primarily focused on conversational marketing and customer communication while Reply provides full-fledged marketing automation capabilities.
  • Drift's pricing is based on usage and the number of contacts, which may not be suitable for small businesses or those with a limited budget. In contrast, Reply's pricing is more flexible and affordable.
  • Drift lacks advanced features like lead scoring, lead nurturing, and detailed reporting, which are readily available in Reply.
  • Drift may not be suitable for businesses with an extensive sales funnel since it lacks the ability to track prospects throughout the buying journey. Reply has a more comprehensive approach to lead management and tracking.
  • Drift requires extensive developer assistance to set up and customize, which can be a hassle for businesses without adequate technical expertise. In contrast, Reply is user-friendly and can be easily managed by sales and marketing teams. & Drift Hyperise Integrations uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages. makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages. integration diagram
  • First name
  • Last name
  • Business name
  • Job title
  • City
  • Country
  • State Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

Other & Drift Marketing Automation platform comparisons and Drift Frequently Asked Questions

Question: What is a marketing automation platform?

Answer: A marketing automation platform is a software tool designed to help businesses automate repetitive marketing tasks such as email campaigns, social media posting, lead generation, and customer segmentation.

Question: What are the benefits of using a marketing automation platform?

Answer: Some of the benefits of using a marketing automation platform include saving time and resources by automating tasks, improving lead generation and nurturing, enhancing customer segmentation and personalization, increasing revenue, and improving analytics and reporting.

Question: What features should I look for in a marketing automation platform?

Answer: Some key features to look for in a marketing automation platform include email marketing, lead generation and management, campaign management, social media management, customer segmentation and personalization, CRM integration, analytics and reporting, and automation workflows.

Question: How is marketing automation different from email marketing?

Answer: While email marketing is a part of marketing automation, marketing automation goes beyond just email campaigns to encompass a range of marketing tasks such as lead generation and management, social media marketing, campaign management, and more.

Question: What kind of businesses should use a marketing automation platform?

Answer: Marketing automation is suitable for businesses of all sizes, from small startups to large enterprises. It is particularly useful for businesses that want to streamline their marketing process and improve lead generation and customer engagement.

Question: Here are some common questions and answers about Drift, a CRM platform:

Answer: What is Drift?

Question: Drift is a conversational marketing platform that provides businesses with a chatbot and live chat features to interact with website visitors and customers.

Answer: What kind of businesses can use Drift?

Question: Drift is suitable for businesses of all sizes and industries, from small startups to large enterprises.

Answer: How does Drift help businesses?

Question: Drift helps businesses by improving customer engagement, increasing lead generation, and enhancing the overall customer experience. The platform allows businesses to have conversations with customers in real-time, capture leads, and route them to the right sales reps.

Answer: What are the key features of Drift?

Question: The key features of Drift include:

Answer: Conversational marketing tools: chatbots and live chat

Question: Lead generation and routing

Answer: Email marketing and automation

Question: Account-based marketing (ABM) and sales

Answer: Can Drift integrate with other tools and platforms?

Question: Yes, Drift can integrate with other CRM platforms, marketing automation software, and email marketing tools. Some popular integrations include HubSpot, Salesforce, Marketo, and MailChimp.

Answer: How easy is it to set up and use Drift?

Question: Drift is relatively easy to set up and use, with a simple drag-and-drop interface and customizable templates. The platform also offers training resources and customer support to help businesses get started and maximize their ROI.

Answer: How much does Drift cost?

Question: Drift offers pricing plans for businesses of all sizes, starting from $50/month for the Starter plan, up to custom Enterprise plans for large businesses or organizations.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!