vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of and Marketo. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations logo

Pricing: pricing starts at $99/month for the Pro Plan. This plan includes the ability to send 40,000 emails/mo, add up to 5 users, use up to 50 sequences and auto follow ups, and access to powerful features like detailed contact and company profiles, powerful filters and segments, workflow automation, and much more. Higher plans with more features and greater email sending limits are available as well.


Marketo logo


Pricing: Marketo pricing is based on two main components: the number of contacts in your organization’s database and the number of users who will access the platform. Typically, Marketo pricing starts at around $1,050/month for up to 10,000 contacts and up to three users. Prices then increase with the size of the contact database and users. vs Marketo Highlights is a sales automation and contact management platform that improves the way teams prospect, engage, nurture and close more deals. It enables teams to reach out to leads and prospects through email, text and social media channels. helps businesses build a prospect pipeline and convert leads into customers by automating contact processes. It also provides easy access to insights and reporting tools.

Marketo is an enterprise marketing automation platform that empowers marketers to better understand their target audiences and gain intelligence to create emails, campaigns, and landing pages. It offers native integration with social media and CRM platforms and keeps track of customers throughout their entire lifecycle. Marketo also provides powerful analytic tools to get you closer to customers further down the buyer's journey. and Marketo are both effective tools for automating contact processes and insight gathering, but each has its own unique advantages. is better for businesses seeking to quickly engage leads and prospects through email, text, and social media channels, while Marketo gives marketers a better understanding of their audiences and more insight into customer lifecycle. vs Marketo Pros Pros

  • Pros of compared to Marketo:
  • Easy to use for non-technical personnel
  • Automated outreach adapted to contact preferences
  • In-depth customizable reporting
  • Real-time contact analysis
  • Personalized messaging
  • Integrations with a wide range of data solutions
  • Integrated email, SMS, and social media campaigns
  • Seamless synchronization with a variety of CRMs

Marketo Pros

  • Marketo:
  • Comprehensive features, including effective lead nurturing capabilities.
  • Advanced automation capabilities.
  • Robust reporting and analytics support.
  • Ease of use for marketing teams of all sizes.
  • Access to a wealth of educational resources for setting up campaigns.
  • Integration with a variety of third-party applications.
  • Powerful lead management capabilities.
  • Comprehensive email marketing tools.
  • Advanced and personalized email automation.
  • Comprehensive analytics and reporting tools.
  • Social media outreach and monitoring capabilities.
  • Integration with a variety of third-party applications. vs Marketo Cons Cons

  • does not offer features like A/B testing, tracking of conversions and advanced segmentation, while Marketo does
  • is not easily scalable, while Marketo has advanced automated marketing capabilities to scale up or down based on user needs
  • does not have as much data and insights into customer behavior as Marketo provides
  • does not have a comprehensive dashboard and reporting suite like Marketo
  • The ability to easily integrate with other systems is not as user-friendly as the integrated tools with Marketo
  • does not offer contact nurturing or lead scoring like Marketo does

Marketo Cons

  • Marketo:
  • Expensive cost of entry and license
  • Reliance on IT resources to customize and maintain integrations
  • High complexity of managing campaigns
  • Low self-service scalability
  • Email templates are limited and not drag-and-drop friendly
  • Lack of full-cycle automation
  • Not as fully-featured as a full marketing automation platform
  • Limited reporting capabilities
  • No public API
  • No option for A/B testing or personalization
  • Cannot access or store emails for long-term use or analysis & Marketo Hyperise Integrations uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages. makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages. integration diagram
  • First name
  • Last name
  • Business name
  • Job title
  • City
  • Country
  • State Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Other & Marketo Marketing Automation platform comparisons

View all Platform Comparisons and Marketo Frequently Asked Questions

Question: What is

Answer: is a comprehensive platform for sales automation, enabling businesses to streamline their entire sales process and increase efficiency through the use of automated emails, calls, and other communication tools.

Question: What are the features of

Answer: provides a range of features, enabling users to manage their customer information instead of relying on manual processes, track customer communication, and increase their email open and response rate. Specific features include email campaigns, appointment setting and scheduling, website visitor tracking, lead database management, and automatic follow-up via SMS and emails.

Question: Is secure?

Answer: Yes, is highly secure and complies with industry standard security protocols. All data is stored on secure servers, customer data is encrypted, and access is restricted to authorized personnel only.

Question: What are’s customer support options?

Answer: provides customer support via email, phone, and social media. Additionally, has an extensive online knowledge base so customers can find answers to common questions quickly and easily.

Question: What is Marketo?

Answer: Marketo is a marketing automation platform that enables businesses to easily create, automate, and measure engagement with their customers from any device. It helps them nurture, personalize, and drive better customer journeys and engagement throughout the customer lifecycle to maximize ROI.

Question: What can Marketo do for a business?

Answer: Marketo can help a business better understand their customers, deliver personal and relevant experiences in the right channels, and drive customer acquisition, engagement, and loyalty. It enables businesses to better target, segment, and nurture customers with personalized content, campaigns, and experiences designed to meet their specific needs.

Question: How secure is Marketo?

Answer: Marketo takes customer security and privacy seriously. It boasts secure data and communication services, industry-standard encryption technologies, enterprise-class networks, and a dedicated security and compliance team to protect customer data.