vs Constant Contact

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of and Constant Contact. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations logo

Pricing: Marketing automation platform pricing can vary depending on various factors such as the features offered, the number of contacts or leads, and the level of customization. Some platforms offer free plans, while others can cost thousands of dollars monthly. Additionally, there may be extra costs for add-ons, integrations, and customer support. It's important to evaluate the features that are most relevant to your business needs and compare the pricing plans of different marketing automation platforms to make an informed decision.


Constant Contact logo

Constant Contact

Pricing: Constant Contact offers two pricing plans for their email marketing platform: Email and Email Plus. Email plan starts at $20/month for up to 500 contacts, with pricing increasing as the number of contacts increases. Some features of this plan include email marketing, customizable templates, list building tools, marketing automation, and tracking and reporting. Email Plus plan starts at $45/month for up to 500 contacts, with pricing increasing as the number of contacts increases. vs Constant Contact Highlights

The main difference between a Marketing Automation platform like Reply and an Email Marketing platform like Constant Contact is their level of sophistication and capabilities. While both platforms are designed to help businesses communicate with their customers via email, a Marketing Automation platform goes beyond email marketing to provide a more comprehensive suite of tools for managing and automating a wide range of marketing activities across multiple channels, including email, social media, and more.

With Reply, users can create and launch targeted, automated campaigns that are triggered by specific user behaviors, such as opening an email or clicking on a link. The platform also includes advanced analytics and reporting tools to track the performance of campaigns, as well as a built-in CRM for managing leads and contacts.

In contrast, Constant Contact is primarily focused on email marketing, offering a user-friendly interface for creating and sending email campaigns, as well as basic reporting tools. The platform also includes some basic automation capabilities, such as automated welcome emails and birthday messages, but lacks the more advanced features found in a Marketing Automation platform like Reply.

Overall, businesses that require sophisticated marketing automation capabilities across multiple channels may find Reply to be a better fit, while those who primarily need a simple, easy-to-use email marketing platform may prefer Constant Contact. vs Constant Contact Pros Pros

  • Reply offers a comprehensive suite of automation tools for both email and omnichannel outreach, while Constant Contact solely focuses on email marketing.
  • Reply has a more advanced lead scoring and prioritization system, allowing for more targeted and effective outreach.
  • The platform provides robust reporting and analytics features for tracking campaign performance and customer engagement.
  • Reply's tailored follow-up sequences and multi-channel outreach capabilities improve the chances of successful conversions.
  • The tool's AI capabilities, such as predictive algorithms for personalized messaging, enable more effective communication and lead nurturing.
  • Reply's integrations with leading CRM platforms like Salesforce and Pipedrive allow for streamlined lead management and sales workflow.

Constant Contact Pros

  • Constant Contact is focused on email marketing campaigns, making it easier for users to create and send emails without extensive training or experience
  • It offers a wide range of email templates, making it simpler to create visually appealing messages that are consistent with brand guidelines
  • Constant Contact provides in-depth analytics on email campaigns, including open rates, click-through rates, and bounce rates, enabling users to optimize their strategies based on performance metrics
  • It features an intuitive user interface, making it easier for users to navigate and find the tools they need
  • Constant Contact offers robust list management, allowing users to segment and target specific audiences for their campaigns
  • It has integrations with several popular business tools, such as Salesforce, Shopify, and Facebook, enabling users to leverage their existing workflows and data in their email marketing efforts.
  • On the other hand, Reply offers more advanced marketing automation features, including lead management, lead scoring, and automated workflows. vs Constant Contact Cons Cons

  • Limited email marketing capabilities: While Reply offers some basic email marketing features, it's not designed solely for this purpose like Constant Contact.
  • Lack of integrations: Reply has a limited number of third-party integrations compared to Constant Contact.
  • Steep learning curve: Reply's platform can be difficult to navigate for beginners, whereas Constant Contact has a more user-friendly interface.
  • Limited customer support: Reply's customer support is limited to certain timeframes, whereas Constant Contact offers around-the-clock support.
  • Higher cost: Reply's pricing plans are generally more expensive than Constant Contact's, which may be a barrier for smaller businesses on a tight budget.

Constant Contact Cons

  • Constant Contact is primarily an email marketing platform and may not offer the advanced marketing automation features that Reply provides.
  • Constant Contact may have limited segmentation options, making it difficult to target specific audiences with personalized messages.
  • The reporting and analytics tools in Constant Contact may not be as comprehensive as those offered by Reply.
  • The pricing structure in Constant Contact can become expensive for larger businesses and may not offer the same value for money as Reply.
  • The integrations available in Constant Contact may not be as extensive as those offered by Reply, limiting the platform's ability to work seamlessly with other tools. & Constant Contact Hyperise Integrations uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages. makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages. integration diagram
  • First name
  • Last name
  • Business name
  • Job title
  • City
  • Country
  • State Integration Guide

Constant Contact uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Constant Contact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Constant Contact integration diagram
  • First name
  • Last name
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • State
  • Zip
  • Country
  • Phone
  • Home phone

Constant Contact Integration Guide

Other & Constant Contact Marketing Automation platform comparisons

View all Platform Comparisons and Constant Contact Frequently Asked Questions

Question: What is Marketing Automation?

Answer: Marketing automation is a technology that enables businesses to automate their repetitive marketing tasks, such as email marketing, social media management, lead nurturing, and more. It helps businesses streamline their marketing processes, and ultimately, increase their efficiency and revenue.

Question: What features should I look for in a Marketing Automation platform?

Answer: The features you should look for in a marketing automation platform depend on your specific needs. However, some common features to look for include email and social media marketing automation, lead scoring, lead nurturing, landing page creation, CRM integration, analytics, and reporting.

Question: How does Marketing Automation help businesses?

Answer: Marketing automation helps businesses by automating many of their marketing tasks, such as email marketing and social media management. This saves businesses time and resources, allows them to focus on more strategic initiatives, and ultimately, helps them generate more leads and revenue.

Question: Can Marketing Automation help me generate more leads?

Answer: Yes, Marketing Automation can help you generate more leads by automating many of your lead generation and nurturing tasks. By automating these tasks, you can increase the efficiency and effectiveness of your lead generation efforts, ultimately leading to more leads and more revenue.

Question: Is Marketing Automation expensive?

Answer: The cost of Marketing Automation varies depending on the platform you choose and the features you need. However, many Marketing Automation platforms offer pricing plans to fit different budgets, and most businesses find that the benefits of Marketing Automation outweigh the cost.

Question: What is Constant Contact?

Answer: Constant Contact is an email marketing platform that enables businesses to create and send professional-looking email campaigns, automate their email marketing, and engage with their subscribers.

Question: Can I try Constant Contact for free?

Answer: Yes, Constant Contact offers a free trial for 60 days that allows users to access all of the premium features available on the platform.

Question: How much does Constant Contact cost?

Answer: Constant Contact offers different pricing plans depending on the number of contacts a user has. The plans range from $20 to $335 per month.

Question: Is Constant Contact user-friendly?

Answer: Yes, Constant Contact is user-friendly and easy to use, especially for those new to email marketing. The platform has several templates to choose from, drag-and-drop customization, and mobile-responsive designs.

Question: Does Constant Contact offer support?

Answer: Yes, Constant Contact provides support via email, phone and live chat. The platform also has a comprehensive knowledge base that answers most of the common questions.

Question: Can I integrate Constant Contact with other tools?

Answer: Yes, Constant Contact integrates with several third-party tools, including social media platforms, e-commerce platforms, and CRMs, among others.

Question: Does Constant Contact provide analytics?

Answer: Yes, Constant Contact provides analytics that shows the performance of the email campaigns, including open rates, click-through rates, and bounce rates, among others. This enables users to make data-driven decisions to optimize their email marketing campaigns.

Question: What does Constant Contact do?

Answer: Constant Contact is a trusted partner in helping small businesses and nonprofits find new customers. We make it easy to build your professional presence, attract more buyers, or just sell products online with guidance from our experts—helping you move forward!

Question: What different types of automated emails does Constant Contact offer?

Answer: Email marketing is a powerful tool in your small business’s market strategy. Automated emails help you stay engaged with contacts and save time in the long run, since they can be set up to automatically send out using specific triggers! Once customized for your company needs, automated email series will take care of sending them over and over again at appropriate times without any effort on your part--they’ll just keep coming back like clockwork until you need to change their content. You could use these automated emails as an introduction or welcome message; birthday/anniversary messages; or even resend ones if recipients didn’t open them initially - it really doesn’t matter what type of automation system suits best because all types are designed specifically to suit different purposes while saving precious hours.

Question: Can I use Constant Contact to build my website?

Answer: If you want to build a website for your company, but have no idea where to start or are scared of getting into coding and web design, then all the worry is over. Our Website Builder tool has pre-built layouts that come with an intuitive editing functionality. All you need to do is answer a few simple questions about your business and our AI-powered programming will create a multi-page smartphone responsive site in minutes!

Question: Can I add a mailto link in an email?

Answer: A mailto link is clickable text that automatically opens a new email in the reader’s default email client, such as Outlook or Gmail, and pre-fills the To email address. Mailto links are great when you want emails on certain topics to go to a designated email account or employee. You can also customize your mailto link using HTML code so it will prefill subject lines and body content for specific information!

Question: When is the best time to send emails?

Answer: Your contact list is unique. Getting to know the habits of the people who fill it up can be a process of trial and error, but every campaign is a learning opportunity. For example, when a career counselor realized her audience read emails after work hours instead of 11am she tried sending at 6pm rather than that time period. Her open rates increased because they were being seen as top priority through their inboxes by coming in before other messages which appeared later on during more active periods like 12pm to 3pm. To determine the best send time for your contacts, we recommend that you look at trends from past emails. Comparing the send history for your campaigns with low open rates versus your campaigns with high open rates can help you see how timing might make a difference.

Question: What options do I have for resending emails?

Answer: When you resend an email, it can save time because there is content that already has been created and now the recipient doesn’t have to read through a new message. There are several options available depending on who you want to send the same email too or where in your company they might be located - for example some of these ways allow sending out emails with just slight changes while others will let you choose different contacts across various lists.

Question: What information is within the Reporting tab?

Answer: Use the information on Reporting to find out what’s working when you send your emails. You can see your top email stats over a period of time, compare how well you’re doing with industry average, and get tips for improving performance. Dig deeper into individual data in the Email Stat Report too. The overview will show you the number of Sends, Opens and Clicks, which can be downloaded in various file types.