IRIS CRM vs Fluent CRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of IRIS CRM and Fluent CRM. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations



Pricing: IRIS CRM's prices vary depending on the number of terminals, your credit card processor, and your business’s needs. Pricing starts at $30/month for up to 7 terminals and goes up to $150/month for businesses requiring over 50 terminals.


Fluent CRM logo

Fluent CRM

Pricing: Fluent CRM offers several different plan options to fit a variety of needs. All plans are charged on a monthly basis, and offer unlimited contacts, remote support, and free setup. The Basic plan is $149 per month, the Plus plan is $249 per month, the Pro plan is $449 per month, and the Agency plan is $899 per month.

IRIS CRM vs Fluent CRM Highlights

Iris CRM and Fluent CRM are both customer relationship management (CRM) software systems created to assist businesses in managing relationships with their customers. The main difference between the two systems is that Iris CRM is more comprehensive and is better suited to larger companies while Fluent CRM is simpler and more geared towards smaller operations. Iris CRM offers a full suite of features including automation, analytics, integration, reports and omnichannel support while Fluent CRM is more limited primarily focusing on sending automated emails and tracking customer engagement. In addition, Iris CRM is more expensive than Fluent CRM and is hosted on-premises which may be a limitation for some businesses depending on their cloud-hosting preferences.

IRIS CRM vs Fluent CRM Pros


  • Pros of IRIS CRM:
  • Easier to learn and use, with a user-friendly interface
  • Access to a wide range of features and customization options
  • Comprehensive reporting features that provide users with powerful insights
  • Automation capabilities which help streamline processes
  • Dedicated customer support team
  • Security and reliability measures to ensure your data is safe
  • Ability to integrate with other systems, such as accounting and billing
  • Robust APIs for integration and customization
  • Affordable pricing model

Fluent CRM Pros

  • Fluent CRM offers a more intuitive interface, making it easier to navigate.
  • Fluent CRM offers integrations with popular software such as Salesforce, Microsoft Outlook and Marketo.
  • Fluent CRM provides customizable features and layouts, allowing users to tailor it to their specific needs.
  • Fluent CRM offers advanced reporting and analytics to measure the success of campaigns and strategies.
  • Fluent CRM has automated workflows and reminders which can help streamline processes and reduce manual effort.
  • Fluent CRM offers a more flexible pricing structure, with both pay as you go and subscription plans available.
  • Fluent CRM provides an open API, allowing easy integration with other third-party systems.

IRIS CRM vs Fluent CRM Cons


  • Irises CRM does not offer a free trial, whereas Fluent CRM does
  • Irises CRM offers fewer features and customization options compared to Fluent CRM
  • The user interface of Iris CRM is not as intuitive as that of Fluent CRM
  • Iris CRM requires the addition of third-party extensions to fulfill many needs natively met by Fluent CRM
  • Iris CRM's pricing structure is more expensive than Fluent CRM's
  • Iris CRM does not provide a robust support infrastructure compared to Fluent CRM

Fluent CRM Cons

  • Fluent CRM does not offer a mobile app, whereas IRIS CRM has a comprehensive mobile app for both iOS and Android.
  • Fluent CRM does not integrate with third-party software such as QuickBooks, whereas IRIS CRM integrates with several third-party solutions.
  • Fluent CRM does not provide customer support and training, whereas IRIS CRM offers extensive customer support and training.
  • Fluent CRM does not support custom fields, whereas IRIS CRM provides extensive customization capabilities.
  • Fluent CRM does not offer a service-level agreement (SLA), whereas IRIS CRM provides robust SLA solutions.

IRIS CRM & Fluent CRM Hyperise Integrations

IRIS CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

IRIS CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

IRIS CRM integration diagram
  • First name
  • Last name
  • Using business Website passed from IRIS CRM, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title
  • City
  • State
  • Zip

IRIS CRM Integration Guide

Fluent CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Fluent CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Fluent CRM integration diagram
  • First name
  • Last name
  • Street
  • Street2
  • City

Fluent CRM Integration Guide

Other IRIS CRM & Fluent CRM CRM platform comparisons

IRIS CRM and Fluent CRM Frequently Asked Questions

Question: What is IRIS CRM?

Answer: IRIS CRM is an automated software platform that allows merchants to effectively manage their payment processing activities, including onboarding and servicing accounts. The software allows users to take advantage of advanced analytics to reduce fraud, optimize cash flow, and strengthen customer relationships.

Question: What types of businesses can benefit from IRIS CRM?

Answer: All types of businesses, from traditional brick and mortar to online-only stores, can benefit from the features IRIS CRM provides. As long as you process payments in any form, such as cards, ACH payments, and cryptocurrencies, IRIS CRM can be of great assistance.

Question: What type of training and support is provided?

Answer: IRIS CRM offers 24/7 live Chat and email support, in addition to providing educational resources, such as webinars, tutorials and detailed help articles. The platform also offers reseller and custom package options to fit the needs of any business.

Question: Does IRIS CRM integrate with other systems?

Answer: Yes, IRIS CRM integrates with many other solutions, including accounting solutions, fraud prevention solutions, CRM solutions and more. This ensures businesses can gain maximum efficiency and insight into their operations without having to manually enter too much data.

Question: What is FluentCRM?

Answer: FluentCRM is an email marketing and CRM platform built on top of WordPress. It enables you to craft tailored messages to your customers, create target segments and track the success of email campaigns.

Question: How do I get started with FluentCRM?

Answer: You can get started with FluentCRM by signing up for a free account or by using our quick installation guide.

Question: What features does FluentCRM offer?

Answer: FluentCRM offers features including segmentation, A/B testing, email automation, website tracking, user analytics, integrations with popular services, triggered email campaigns and more.

Question: Can I customize FluentCRM to fit my needs?

Answer: Yes, you can customize FluentCRM to suit your needs. You can adjust settings and add custom code for further customization.