HubSpot Marketing vs Fluent CRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and Fluent CRM. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: Hubspot offers a variety of pricing tiers for its marketing automation platform. The most basic level, which includes email marketing, lead management, and analytics, starts at $50 per month. The next level up includes more advanced features such as A/B testing, custom workflows, and targeted content, and starts at $800 per month. Hubspot also offers enterprise-level pricing with additional features such as predictive lead scoring and multi-touch revenue attribution.


Fluent CRM logo

Fluent CRM

Pricing: FluentCRM is a WordPress plugin for email marketing automation and CRM. It offers a freemium pricing model with a free version and a premium version. The premium version is available in three pricing plans, which are as follows: 1. Personal: This plan costs $129 per year and supports up to three websites with unlimited emails and subscribers. 2. Business: This plan costs $249 per year and supports up to ten websites with unlimited emails and subscribers. 3.

HubSpot Marketing vs Fluent CRM Highlights

HubSpot is primarily a marketing automation platform that offers a wide range of tools to help users create and manage marketing campaigns, track leads and analyze performance. It also has some basic CRM functionality.

Fluent CRM on the other hand is a CRM platform that focuses on managing customer data, tracking sales activities and pipeline management. It has some basic marketing automation functionality.

The main difference between the two platforms is their main function. HubSpot is designed to help businesses automate their marketing processes while Fluent CRM is designed to help them manage their customer interactions and relationships. Additionally, HubSpot has a larger range of features including CMS and website building capabilities, while Fluent CRM has more advanced email marketing tools. Ultimately, the choice between the two will depend on the specific needs and goals of the business.

HubSpot Marketing vs Fluent CRM Pros

HubSpot Marketing Pros

  • HubSpot offers a full suite of marketing automation features, while Fluent CRM primarily focuses on CRM features.
  • HubSpot offers lead capturing and segmentation tools, while Fluent CRM only provides contact management.
  • HubSpot offers a user-friendly interface and easier navigation, while Fluent CRM may have a steeper learning curve.
  • HubSpot integrates with a wide variety of third-party tools and applications, while Fluent CRM has limited integrations.
  • HubSpot offers SEO optimization tools and content tools, while Fluent CRM does not.
  • HubSpot offers A/B testing and analytics tools for email campaigns, while Fluent CRM does not.
  • HubSpot's pricing is more transparent and straightforward, while Fluent CRM offers various pricing packages with several restrictions.
  • HubSpot has a larger user community and more extensive customer support resources than Fluent CRM.

Fluent CRM Pros

  • Fluent CRM is specifically designed to be a CRM platform, while Hubspot focuses more on marketing automation.
  • Fluent CRM offers advanced segmentation options, allowing users to better target their audience and personalize communication, while Hubspot's segmentation is limited.
  • Fluent CRM provides multi-channel communication capabilities, including email, SMS, and slack integrations, while Hubspot's communication options are primarily limited to email.
  • Fluent CRM allows users to define custom fields and tags for contacts, providing greater flexibility and customizability, while Hubspot's contact fields are limited.
  • Fluent CRM offers a lower starting price point and more affordable pricing tiers overall than Hubspot.

HubSpot Marketing vs Fluent CRM Cons

HubSpot Marketing Cons

  • Hubspot's pricing is generally higher compared to Fluent CRM
  • Fluent CRM has a better landing page builder than Hubspot
  • Hubspot's support may not be as responsive as Fluent CRM's
  • Fluent CRM has more advanced email automation and contact segmentation options than Hubspot
  • Fluent CRM integrates more easily with WordPress websites than Hubspot
  • Hubspot's reporting and analytics may not be as comprehensive as Fluent CRM's.

Fluent CRM Cons

  • Limited features compared to HubSpot
  • The user interface is not as user-friendly and intuitive
  • The pricing plans may not be affordable for small businesses
  • The reporting and analytics capabilities are not as advanced as HubSpot's
  • The customer support options and resources may not be as comprehensive as HubSpot's
  • No built-in content creation tools, which are offered by HubSpot
  • The lead scoring and grading functionality is not as sophisticated as in HubSpot
  • The integration options are not as extensive as HubSpot's.

HubSpot Marketing & Fluent CRM Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Fluent CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Fluent CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Fluent CRM integration diagram
  • First name
  • Last name
  • Street
  • Street2
  • City

Fluent CRM Integration Guide

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HubSpot Marketing and Fluent CRM Frequently Asked Questions

Question: What is HubSpot?

Answer: HubSpot is an inbound marketing, sales, and service software that helps businesses attract, engage, and delight their customers.

Question: What are the features offered by HubSpot?

Answer: HubSpot offers a wide range of features including CRM, Marketing Automation, Content Management System (CMS), Sales Automation, Service Hub, SEO optimization tools, Reporting, and Analytics.

Question: How does HubSpot's Marketing Automation feature work?

Answer: HubSpot's Marketing Automation feature allows you to automate various marketing tasks such as email marketing, lead nurturing, social media scheduling, and more. You can create automation workflows that trigger actions based on user behavior, such as opening an email or downloading a whitepaper, which can help you nurture leads and drive conversions.

Question: How much does HubSpot cost?

Answer: HubSpot has a variety of pricing tiers, with plans starting at $50/month for the Starter plan, all the way up to $3,200/month for the Enterprise plan. The cost depends on the features and level of service you need.

Question: Is there a free version of HubSpot available?

Answer: Yes, HubSpot offers a free CRM that includes basic features such as contact management, deal tracking, and email integration for up to 1,000,000 contacts.

Question: How can HubSpot help my business?

Answer: HubSpot can help your business by providing a platform to centralize customer data, automate marketing tasks, optimize your website for search engines, track your sales funnel, and provide insights into performance through reporting and analytics. This can help you save time, improve ROI, and grow your business.

Question: What is Fluent CRM?

Answer: Fluent CRM is a versatile and user-friendly customer relationship management (CRM) platform that can help you manage your leads, customers, and marketing campaigns in one place.

Question: What features does Fluent CRM offer?

Answer: Fluent CRM offers a variety of features that include email marketing, automation, segmentation, lead scoring, contact management, subscription management, and more.

Question: Can I integrate Fluent CRM with other tools and services?

Answer: Yes, Fluent CRM integrates seamlessly with popular front-end forms, payment gateways, WordPress plugins, and other third-party apps.

Question: Is Fluent CRM easy to use?

Answer: Yes, Fluent CRM is designed to be easy-to-use and customizable, even for non-technical users. The platform features an intuitive interface and provides helpful documentation and support resources to guide users.

Question: What pricing plans does Fluent CRM offer?

Answer: Fluent CRM offers flexible pricing plans, including a free trial to test out the features. The paid plans start at $129/year for use on a single domain, and there are additional options available for using on multiple domains or as a WordPress plugin for site owners.