Apollo.io vs Fluent CRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Fluent CRM. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: Apollo Marketing Automation platform offers a variety of pricing plans depending on your business needs. Here's a summary of their pricing: 1. Essential Plan: This plan costs $3000 per year and includes standard features like email marketing and lead scoring. 2. Advanced Plan: This plan is priced at $5000 per year and offers more advanced features such as dynamic segmentation and workflows. 3. Premium Plan: This is the most comprehensive plan and is priced at $7,500 per year.


Fluent CRM logo

Fluent CRM

Pricing: Fluent CRM offers a flexible and affordable pricing structure with different plans based on the number of subscribers. The pricing starts at $129/year for up to 2,500 subscribers and goes up to $799/year for up to 50,000 subscribers. The platform also offers a lifetime license option for a one-time fee of $399 for up to 10,000 subscribers. Fluent CRM includes all features, integrations, and updates in all plans with no additional charges.

Apollo.io vs Fluent CRM Highlights

Apollo is primarily a marketing automation platform that helps businesses automate their marketing campaigns and lead management processes. It includes features such as lead scoring, email marketing, data enrichment, and analytics. On the other hand, Fluent CRM is a comprehensive CRM platform that offers advanced customer relationship management features such as contact management, pipeline management, invoicing, and email marketing.

While both platforms offer email marketing capabilities, Fluent CRM places a stronger focus on contact and pipeline management, whereas Apollo is geared towards lead generation and lead nurturing. Additionally, Fluent CRM offers advanced invoicing features, which is not a part of Apollo's offering. In summary, Apollo is more geared towards marketing automation while Fluent CRM is primarily a full-featured CRM platform.

Apollo.io vs Fluent CRM Pros

Apollo.io Pros

  • Customer Segmentation: Apollo offers advanced customer segmentation capabilities that let you target specific audiences with personalized messages. In contrast, Fluent CRM is more focused on contact management and lacks the advanced segmentation features of Apollo.
  • Lead Scoring: Apollo has a powerful lead scoring system, allowing you to identify your most engaged and valuable prospects easily. This is an essential feature for companies that want to focus their efforts on high-quality leads. Fluent CRM, on the other hand, does not have a lead scoring system, so identifying the best leads requires more manual effort.
  • Multi-Channel Campaigns: With Apollo, you can create and manage campaigns across multiple channels, including email, social media, and direct mail. Fluent CRM is primarily focused on email marketing, so it lacks the multi-channel capabilities of Apollo.
  • Account-Based Marketing: Apollo's account-based marketing capabilities allow you to create personalized marketing campaigns for specific accounts, enhancing your ability to close deals. Fluent CRM does not offer this feature.
  • AI-powered Predictive Scoring: Apollo's Predictive Scoring uses AI to predict which leads are most likely to convert to paying customers. This data can help sales teams prioritize their efforts and close more deals. Fluent CRM does not offer this feature.
  • Integrations: Apollo has a broad range of integrations with other marketing and sales tools, including Salesforce, HubSpot, and Zapier. This means you can easily connect Apollo to your existing tech stack. Fluent CRM has fewer integrations compared to Apollo.

Fluent CRM Pros

  • Fluent CRM has advanced CRM functionalities, which makes it more suitable for managing customer relationships compared to Apollo.
  • Fluent CRM provides an all-in-one solution for managing marketing campaigns, sales funnels, lead generation, email marketing, and automation, whereas Apollo is more focused on marketing automation.
  • Fluent CRM is more affordable than Apollo, making it a better choice for small businesses with limited budgets.
  • Fluent CRM integrates with more third-party apps and tools, making it a more flexible and extensible platform.
  • Fluent CRM offers a simpler and more user-friendly interface, making it easier to navigate and operate.
  • Fluent CRM comes with features for managing transactional emails, which is not available in Apollo.
  • Fluent CRM allows you to manage your contacts and customers more effectively, with features such as contact tags, custom fields, and segmentation, which is not as robust in Apollo.

Apollo.io vs Fluent CRM Cons

Apollo.io Cons

  • Limited features as compared to FluentCRM
  • Less user-friendly and intuitive interface
  • Expensive pricing plans for small businesses
  • Limited integrations with third-party applications
  • Takes time to get used to the platform and its customization options
  • No email template library for faster email creation
  • Limited reporting and analytics options compared to FluentCRM.

Fluent CRM Cons

  • Limited marketing automation features compared to Apollo
  • No A/B testing functionality for email campaigns
  • No social media automation features
  • Limited integrations with third-party apps and tools
  • No lead scoring or lead tracking capabilities
  • No advanced reporting and analytics tools compared to Apollo
  • Limited customer support options compared to Apollo.

Apollo.io & Fluent CRM Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Fluent CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Fluent CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Fluent CRM integration diagram
  • First name
  • Last name
  • Street
  • Street2
  • City

Fluent CRM Integration Guide

Other Apollo.io & Fluent CRM Marketing Automation platform comparisons

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Apollo.io and Fluent CRM Frequently Asked Questions

Question: What is Apollo.io?

Answer: Apollo.io is a marketing automation platform that helps businesses to automate and streamline their marketing processes.

Question: What are the main features of Apollo.io?

Answer: The main features of Apollo.io include lead generation, email marketing, marketing automation, social media integration, and sales management.

Question: How easy is it to use Apollo.io?

Answer: Apollo.io is designed to be user-friendly and intuitive, with simple drag and drop functionality, and a straightforward interface that enables users to get started quickly.

Question: How customizable is Apollo.io?

Answer: Apollo.io can be customized to suit the needs of any business, with a range of flexible options that allow for the creation of personalized campaigns and workflows.

Question: What are the pricing plans for Apollo.io?

Answer: Apollo.io offers a range of pricing plans to suit businesses of all sizes and budgets, starting from a basic free plan up to custom enterprise plans with advanced features and support.

Question: Does Apollo.io offer customer support?

Answer: Yes, Apollo.io offers a range of customer support options, including email, phone support, and a comprehensive knowledge base and community forum.

Question: Which industries is Apollo.io suited for?

Answer: Apollo.io is suited for a range of industries, including B2B, retail, healthcare, finance, and more. It is particularly effective for businesses that rely on lead generation and targeted marketing to drive growth.

Apollo.io vs Fluent CRM

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Fluent CRM?

Answer: Fluent CRM is a customer relationship management (CRM) software designed for WordPress users. With Fluent CRM, businesses can manage their customer interactions, track leads, create targeted email campaigns, and analyze their customer data, all from the WordPress dashboard.

Question: What are the features of Fluent CRM?

Answer: Fluent CRM includes features such as contact management, email marketing automation, lead tracking, email sequencing, tags and segments, email analytics, and more.

Question: How much does Fluent CRM cost?

Answer: Fluent CRM offers a free version with limited features. Paid plans start at $129 per year for one site and include more advanced features like marketing automation, lead scoring, and integrations with other marketing tools.

Question: Is Fluent CRM easy to use?

Answer: Fluent CRM is designed to be user-friendly and easy to navigate. Its interface is intuitive, and it includes detailed documentation and tutorial videos to help users get started.

Question: Can Fluent CRM integrate with other applications?

Answer: Yes, Fluent CRM integrates with a variety of popular marketing tools, including Zapier, WooCommerce, Gravity Forms, and more. This allows businesses to connect Fluent CRM with their other marketing and sales tools to streamline their workflows.

Question: Is Fluent CRM suitable for my business?

Answer: Fluent CRM is a great option for small to medium-sized businesses that use WordPress as their content management system. It is particularly useful for businesses that want to manage their customer relationships and automate their email marketing campaigns from within their WordPress dashboard. However, larger businesses may find Fluent CRM's features limited compared to other more robust CRM platforms.