Apollo is primarily a marketing automation platform that helps businesses automate their marketing campaigns and lead management processes. It includes features such as lead scoring, email marketing, data enrichment, and analytics. On the other hand, Fluent CRM is a comprehensive CRM platform that offers advanced customer relationship management features such as contact management, pipeline management, invoicing, and email marketing.
While both platforms offer email marketing capabilities, Fluent CRM places a stronger focus on contact and pipeline management, whereas Apollo is geared towards lead generation and lead nurturing. Additionally, Fluent CRM offers advanced invoicing features, which is not a part of Apollo's offering. In summary, Apollo is more geared towards marketing automation while Fluent CRM is primarily a full-featured CRM platform.