Marketo vs Fluent CRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Fluent CRM. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Marketo logo


Pricing: Marketo offers various pricing plans depending on the needs and size of the organization. Here is a summary of Marketo pricing: - Basic: The Basic plan starts at $1,000 per month and includes basic marketing automation features such as email marketing, lead management, and lead nurturing. - Pro: The Pro plan starts at $2,000 per month and includes advanced marketing automation features such as A/B testing, landing page optimization, progressive profiling, and enhanced reporting.


Fluent CRM logo

Fluent CRM

Pricing: Fluent CRM offers different pricing plans based on the number of subscribers or contacts. The pricing plans are as follows: 1. Free Plan: This plan allows you to have up to 500 subscribers and includes essential features such as email campaigns, email sequencing, and basic reporting. 2. Individual Plan: This plan starts at $129 per year for up to 1,000 subscribers and includes more advanced features such as marketing automation, lead scoring, and integrations with third-party tools. 3.

Marketo vs Fluent CRM Highlights

Marketo and FluentCRM are two popular marketing automation platforms that offer a variety of features to help businesses automate their marketing campaigns. The main difference between the two lies in their approach to pricing and automation capabilities.

Marketo is a powerful cloud-based platform that offers advanced automation features, making it ideal for large businesses with complex marketing workflows. Its pricing model is based on the number of contacts, which can make it more expensive for growing businesses with smaller contact lists.

On the other hand, FluentCRM is a self-hosted WordPress plugin that offers a more affordable alternative to Marketo, making it popular among small to medium-sized businesses. Although its automation capabilities are not as advanced as Marketo's, it provides all the essential features needed for successful email marketing, such as email sequencing, broadcasts, and list segmentation.

In summary, Marketo is a more powerful platform that offers advanced marketing automation capabilities but can be expensive for smaller businesses. FluentCRM, on the other hand, is a more affordable option that provides essential marketing automation features suitable for small to medium-sized businesses.

Marketo vs Fluent CRM Pros

Marketo Pros

  • Here are some pros for Marketo compared to Fluent CRM:
  • Marketo is an enterprise-level marketing automation platform, offering advanced features and powerful integrations with a wide range of tools used by marketers.
  • Marketo provides excellent lead management and lead scoring capabilities, enabling marketers to prioritize their efforts and focus on high-value prospects.
  • Marketo offers a lot of flexibility with regards to content creation, giving users the ability to customize landing pages, forms, emails, and more.
  • Marketo's reporting capabilities are very strong, providing detailed insights into campaign performance, customer behavior, and overall marketing ROI.
  • Marketo has a large and active user community, with many resources available online for learning, troubleshooting, and networking.
  • In comparison, Fluent CRM has some unique features of its own, such as email sequencing and the ability to send texts within email campaigns. However, in overall marketing automation capabilities and industry recognition, Marketo remains a top choice for many marketing teams.

Fluent CRM Pros

  • Fluent CRM has lower pricing options compared to Marketo.
  • Fluent CRM offers a free plan for users with basic requirements.
  • Fluent CRM is built on WordPress, which means it has native integrations with numerous WordPress plugins.
  • Fluent CRM provides users with a visual funnel builder that helps with sales tracking and optimization.
  • Fluent CRM includes built-in email marketing automation, lead-generation features, and contact management.
  • Fluent CRM has an intuitive user interface that is easy to understand and navigate.
  • Fluent CRM has a dedicated support team that provides quick and helpful customer services.

Marketo vs Fluent CRM Cons

Marketo Cons

  • Sure, here's a bullet list of cons for Marketo compared to Fluent CRM:
  • Marketo can be more expensive than Fluent CRM, particularly for small businesses.
  • Marketo's interface can be less user-friendly and require more training or expertise to use effectively.
  • Marketo's email template editor can be restrictive and inflexible compared to Fluent CRM's more customizable options.
  • Marketo's automation workflows can be cumbersome to set up and manage, especially for complex campaigns.
  • Marketo can have more limited integrations with other tools and platforms compared to Fluent CRM's extensive plugin library.

Fluent CRM Cons

  • Limited integration options
  • Poor reporting capabilities
  • No AB testing
  • No predictive analytics
  • Limited lead scoring options
  • Limited customization options
  • Limited automation features
  • No social media monitoring or management features
  • No dynamic content options
  • No multi-channel campaign management features.

Marketo & Fluent CRM Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Fluent CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Fluent CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Fluent CRM integration diagram
  • First name
  • Last name
  • Street
  • Street2
  • City

Fluent CRM Integration Guide

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Marketo and Fluent CRM Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a cloud-based marketing automation software designed to help businesses streamline their marketing efforts. It enables businesses to automate tasks, such as email campaigns, lead management, and social media marketing, to improve efficiency and achieve better marketing results.

Question: What are the benefits of using Marketo?

Answer: Marketo offers several benefits such as:

Question: Improved lead generation and management

Answer: Increased revenue and ROI

Question: Personalized marketing campaigns

Answer: Improved sales and marketing alignment

Question: Improved customer engagement

Answer: Enhanced marketing analytics and reporting

Question: Reduced marketing costs and resources

Answer: How much does Marketo cost?

Question: Marketo offers various pricing plans, ranging from $895 per month to $3,195 per month for standard plans, and enterprise-level plans have custom pricing. The cost of Marketo depends on the selected plan, the number of contacts, and additional features.

Answer: Can Marketo integrate with other software platforms?

Question: Yes, Marketo offers integrations with various software platforms like Salesforce, Microsoft Dynamics, Google Analytics, and others.

Answer: What types of marketing automation does Marketo offer?

Question: Marketo offers different types of marketing automation such as:

Answer: Email marketing automation: Automate email campaigns, A/B testing, and lead nurturing.

Question: Lead management automation: Automate lead management processes such as lead scoring, lead routing, and lead nurturing.

Answer: Social media marketing automation: Automate social media campaigns, social engagement, and social media analytics.

Question: Analytics and reporting automation: Get real-time analytics and reports to measure marketing campaign's performance and track ROI.

Question: What is FluentCRM?

Answer: FluentCRM is a WordPress plugin that provides a complete email and marketing automation solution for businesses. It is designed to help small and medium-sized online businesses to manage their email marketing campaigns, track user actions, and create targeted campaigns.

Question: Do I need technical knowledge to use FluentCRM?

Answer: No, FluentCRM is designed to be easy to use with a user-friendly interface. You do not need any technical knowledge to use the plugin. However, some basic understanding of WordPress is recommended.

Question: Can I use FluentCRM with any WordPress theme?

Answer: Yes, FluentCRM works with all WordPress themes. It integrates with the WordPress core and uses its APIs to function.

Question: What email marketing integrations are available with FluentCRM?

Answer: FluentCRM has integrations with major email marketing services such as Mailchimp, ActiveCampaign, and Campaign Monitor, among others. It also has a native email system that allows you to send emails directly from your WordPress dashboard.

Question: Can I create automation workflows with FluentCRM?

Answer: Yes, you can create different automation workflows with FluentCRM. For example, you can create custom workflows for abandoned cart recovery, welcome emails, and more.

Question: How do I install FluentCRM?

Answer: You can install FluentCRM like any other WordPress plugin. You can download it from the WordPress repository or install it directly from your WordPress dashboard in the Plugins section.

Question: Is support available for FluentCRM?

Answer: Yes, FluentCRM offers customer support through its website. You can also find answers to your questions in the plugin's documentation.