Fluent CRM is an all-in-one customer relationship management (CRM) platform that is designed to help businesses and organizations better manage their customer relationships and sales processes. It helps businesses easily build customer relationships and nurture leads and customers to eventual conversion.
Drift is a sales and marketing platform that enables businesses to have conversations with their potential and existing customers. It helps companies have more effective sales conversations and capture leads using personalized messages sent through a messenger powered channel.
The biggest difference between Fluent CRM and Drift is in their purpose. Fluent CRM is an all-in-one customer relationship management (CRM) platform designed to help businesses establish relationships with customers and better manage their sales process. Drift, on the other hand, is primarily a sales and marketing tool geared towards increasing a business lead conversion rate. Drift helps businesses capture more leads and build relationships with customers through personalized messaging on messenger-powered channels. Fluent CRMs focus is to nurture existing leads and customers, while Drifts is to capture new leads and convert them into customers.