Fluent CRM vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Fluent CRM and Drift. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Fluent CRM logo

Fluent CRM

Pricing: Fluent CRM is a subscription-based software plan. Its prices start at $19.95 a month and there are 5 pricing plans that can be made to suit your business needs.


Drift logo


Pricing: Drift pricing is the pricing structure used by the customer relationship platform Drift. This pricing model is based on a set monthly fee and includes an unlimited number of users, conversations, and leads. Additional fees apply for additional features, such as its conversational marketing, sales enablement, and analytics capabilities.

Fluent CRM vs Drift Highlights

Fluent CRM is an all-in-one customer relationship management (CRM) platform that is designed to help businesses and organizations better manage their customer relationships and sales processes. It helps businesses easily build customer relationships and nurture leads and customers to eventual conversion.

Drift is a sales and marketing platform that enables businesses to have conversations with their potential and existing customers. It helps companies have more effective sales conversations and capture leads using personalized messages sent through a messenger powered channel.

The biggest difference between Fluent CRM and Drift is in their purpose. Fluent CRM is an all-in-one customer relationship management (CRM) platform designed to help businesses establish relationships with customers and better manage their sales process. Drift, on the other hand, is primarily a sales and marketing tool geared towards increasing a business lead conversion rate. Drift helps businesses capture more leads and build relationships with customers through personalized messaging on messenger-powered channels. Fluent CRMs focus is to nurture existing leads and customers, while Drifts is to capture new leads and convert them into customers.

Fluent CRM vs Drift Pros

Fluent CRM Pros

  • Easier contact segmentation through deep lead tagging: Fluent CRM offers more options for contact segmentation through highly detailed lead tagging, while Drift offers basic and limited segmentation options.
  • Easier customization: Fluent CRM offers an endless array of easy-to-configure options to customize your customer engagement and marketing funnels, while Drift only offers a limited set of features.
  • More affordable pricing: Fluent CRMs entry-level package is more affordable than Drifts, making it easier for small businesses to get started.
  • Robust feature set: Fluent CRM offers a wide range of features and tools that allow users to track customer engagement, create targeted campaigns and automate workflows features that are not available on Drift.
  • Better customer service: Fluent CRM provides better support and customer service for their customers than Drift does, resulting in faster resolution of issues.

Drift Pros

  • Cost Savings: Drift is significantly more cost efficient than Fluent CRM and can offer greater value for money.
  • Automation: Drift has more automation features and capabilities than Fluent CRM, meaning more of your repetitive tasks can be handled easily.
  • Third-Party Integrations: Drift offers a range of third-party integrations, such as Salesforce, Zapier, and HubSpot, which can be great for expanding the reach of your customer engagement programs.
  • Easy to Use: Drift is easy to use and set up, so anyone can get started without needing technical help.
  • Comprehensive Support: Drift provides comprehensive support, including tutorials and FAQs, to help users get the most out of the software.
  • Chat and Email Integration: Drift has both chat and email integration, so you can respond to customers faster and more efficiently.

Fluent CRM vs Drift Cons

Fluent CRM Cons

  • No built-in integration capabilities with other third-party tools like Zapier, Slack, and Dropbox
  • Limited automation capabilities
  • Lack of AI-driven predictive intelligence
  • No direct support for webinars
  • Unintuitive user interface
  • Insufficient customization options
  • Fewer features compared to other CRM tools
  • No native voice or chatbot support
  • Limited scalability opportunities
  • Limited reporting and analytics features

Drift Cons

  • Drift does not have many standard features found in Fluent CRM such as Salesforce integration, reporting capabilities, or the ability to build custom forms.
  • Drift does not provide a CRM database for customer information, nor does it have automated workflows for lead nurturing.
  • Drift does not have a built-in customer service suite, making it difficult to manage customer conversations.
  • Its cost is significantly higher than Fluent CRMs and may be too expensive for some businesses.
  • Drift offers limited customer support with no phone support and only email and live chat options.

Fluent CRM & Drift Hyperise Integrations

Fluent CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Fluent CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Fluent CRM integration diagram
  • First name
  • Last name
  • Street
  • Street2
  • City

Fluent CRM Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

Other Fluent CRM & Drift CRM platform comparisons

Fluent CRM and Drift Frequently Asked Questions

Question: Does Fluent CRM offer any training?

Answer: Yes, Fluent CRM offers both online and in-person training to help our customers get the most from our services. We provide comprehensive training via our online knowledgebase, as well as access to one-on-one online or in-person support.

Question: How secure is Fluent CRM?

Answer: Fluent CRM is very secure and our security is continually updated and monitored. Data is encrypted and securely backed-up in multiple locations and all administrative functions are password protected.

Question: Does Fluent CRM offer any custom development?

Answer: Yes, Fluent CRM offers full customization support, including custom reports, data transformation, and custom scripts. We also have a team of experienced developers available to help customize any features.

Question: : What kind of reporting options are available in Fluent CRM?

Answer: Fluent CRM offers many different types of reporting options, including custom reports, data transformation, and drill-down reporting. We also have advanced charts and dashboards that make it easy to visualize data.

Question: What is Drift?

Answer: Drift is a chatbot platform that helps businesses provide fast, personal conversations at scale with customers and prospects. It accelerates the sales and marketing process by enabling businesses to engage with leads and prospects in real time.

Question: What Does Drift Do?

Answer: Drift allows businesses to quickly and easily launch automated chat bots on websites, mobile, and social media. These bots provide 24/7 customer service and sales support, accelerating the sales cycle and eliminating wait times for customers.

Question: How Do I Get Started With Drift?

Answer: You can get started with Drift today by signing up for a free trial. The trial gives you access to all the features and capabilities of Drift, so you can explore and customize the platform for your business. The free trial also comes with free customer support and training resources.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!