Mailshake is primarily an email marketing platform that helps businesses to automate, personalize and scale their email outreach campaigns. With Mailshake, businesses can create and send personalized emails, track engagement and responses, and use data insights to improve the effectiveness of their email campaigns.
On the other hand, Fluent CRM is a comprehensive CRM platform that includes email marketing as one of its key features. In addition to email marketing, Fluent CRM offers features such as contact management, lead nurturing, automation workflows, and sales pipeline management. It enables businesses to manage their customer interactions at each stage of the customer journey, from lead generation to sales conversion and customer retention.
In summary, Mailshake is focused on email marketing while Fluent CRM offers a more comprehensive solution that includes email marketing and other CRM features. Therefore, if a business is primarily looking for an email marketing solution, Mailshake may be the better choice. However, if the business requires a more robust CRM platform with email marketing functionality, then Fluent CRM may be a better fit.