Zoho CRM is a comprehensive suite of customer relationship management (CRM) tools, while Fluent CRM is a specialized CRM focused on making it easy to build relationships with customers and manage customer data. Zoho has a wide range of features and capabilities to help businesses increase sales, generate leads, and manage customer relationships, while Fluent takes a more streamlined and focused approach. In terms of features, Zoho offers built-in sales automation, lead management, and customer service capabilities, while Fluent provides customizable workflows and targeted messaging to help businesses create more personalized customer experiences. Additionally, Zoho is a powerful system for managing inventory and tracking shipping and returns, while Fluent does not include these features. In terms of pricing, Zoho is suitable for larger enterprises and can cost more than Fluent. Finally, Fluent offers more customization options for creating customer data fields, but Zoho offers more automated features to simplify the customer relationship management process.