The main difference between Klaviyo and Fluent CRM is that Klaviyo is a marketing automation platform, while Fluent CRM is a customer relationship management (CRM) platform. Klaviyo is designed to help businesses automate their marketing campaigns and improve their overall communication with customers through email, SMS, and other channels. It offers advanced features for segmentation, email personalization, and analytics.
On the other hand, Fluent CRM is focused on managing customer relationships, including customer data organization, customer interactions tracking, and communication management. It offers features such as contact management, lead and deal management, and pipeline management.
While both platforms offer email marketing functionality, Klaviyo has a more advanced set of features specifically geared towards marketing campaigns, while Fluent CRM's email marketing features are designed to support CRM initiatives such as lead nurturing and customer engagement. Ultimately, the choice between the two platforms will depend on the specific needs and goals of a business.