Klaviyo vs Fluent CRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and Fluent CRM. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo's pricing is primarily based on the number of contacts in your email list and the features that you need. Klaviyo has a free plan for up to 250 contacts and limited features. The paid plans range from $20/month for up to 500 contacts to custom pricing plans for over 150,000 contacts. The pricing increases as the number of contacts in your email list grows, but the features and benefits also increase.


Fluent CRM logo

Fluent CRM

Pricing: Fluent CRM is a powerful WordPress plugin that offers various advanced features such as email marketing, contact segmentation, pipeline management, and more. The pricing for Fluent CRM depends on the number of sites and subscribers you have. The basic plan starts at $129 per year for unlimited sites and up to 10,000 subscribers. The pro plan, which includes additional features such as automation and WooCommerce integration, starts at $229 per year for a single site and up to 15,000 subscribers.

Klaviyo vs Fluent CRM Highlights

The main difference between Klaviyo and Fluent CRM is that Klaviyo is a marketing automation platform, while Fluent CRM is a customer relationship management (CRM) platform. Klaviyo is designed to help businesses automate their marketing campaigns and improve their overall communication with customers through email, SMS, and other channels. It offers advanced features for segmentation, email personalization, and analytics.

On the other hand, Fluent CRM is focused on managing customer relationships, including customer data organization, customer interactions tracking, and communication management. It offers features such as contact management, lead and deal management, and pipeline management.

While both platforms offer email marketing functionality, Klaviyo has a more advanced set of features specifically geared towards marketing campaigns, while Fluent CRM's email marketing features are designed to support CRM initiatives such as lead nurturing and customer engagement. Ultimately, the choice between the two platforms will depend on the specific needs and goals of a business.

Klaviyo vs Fluent CRM Pros

Klaviyo Pros

  • Sure, here are some of the pros for Klaviyo compared to Fluent CRM:
  • Klaviyo is specifically designed for email and SMS marketing automation, whereas Fluent CRM is primarily a CRM platform.
  • Klaviyo's visual flow builder makes it easier to map out and automate complex email campaigns.
  • Klaviyo has a deep integration with Shopify, making it easier to create targeted campaigns for ecommerce businesses.
  • Klaviyo's advanced segmentation options allow for more precise targeting of specific customer segments.
  • Klaviyo's analytics and reporting tools provide detailed insights into campaign performance and customer behavior.
  • Klaviyo has a more intuitive user interface and easier to use platform, especially for those looking for a marketing-focused platform.
  • Overall, Klaviyo is a better choice for email and SMS marketing automation than Fluent CRM due to its focus and specialized feature set in these areas.

Fluent CRM Pros

  • Fluent CRM offers more dedicated CRM features, such as pipeline management and customer data management, compared to Klaviyo.
  • Customers can opt-out of receiving emails easily with Fluent CRM, which can help organizations comply with GDPR and other privacy regulations. Klaviyo doesn't offer such a feature.
  • Fluent CRM's pricing structure is more flexible, with options for lifetime licenses and free open-source versions available. Klaviyo's pricing model is based on the number of contacts you have, which can increase costs for businesses with larger email lists.
  • Fluent CRM integrates with popular WordPress plugins, such as WooCommerce and LearnDash, which can help businesses automate their marketing and sales operations. Klaviyo doesn't offer these integrations.
  • Fluent CRM uses its own SMTP service, which means that organizations don't have to rely on third-party email servers, such as SendGrid or Amazon SES. This can reduce costs and simplify email marketing operations. Klaviyo doesn't offer this feature.
  • Fluent CRM has a robust funnel builder and analytics dashboards, which can help businesses track their marketing campaigns' effectiveness and improve their bottom line. Klaviyo has similar features, but they are more geared toward eCommerce businesses.

Klaviyo vs Fluent CRM Cons

Klaviyo Cons

  • Klaviyo is primarily designed for email marketing and lacks some of the advanced CRM features offered by Fluent CRM.
  • Fluent CRM has a more user-friendly interface and easier to navigate than Klaviyo.
  • Klaviyo can become expensive if you want to use advanced features or send a lot of emails.
  • Klaviyos workflow builder can be confusing and overwhelming for new users.
  • The contact management functionality is not as robust as Fluent CRMs, making it harder to organize and track leads and customers.
  • Klaviyo's social marketing features are limited compared to Fluent CRM's social media tools.
  • Klaviyo's automations and workflows are not as sophisticated compared to Fluent CRM's advanced automation features.

Fluent CRM Cons

  • Here are some cons for Fluent CRM compared to Klaviyo:
  • Limited email marketing features: Fluent CRM lacks advanced email marketing features such as email templates, drag-and-drop email editor, and email automation workflows compared to Klaviyo.
  • Limited integrations: Fluent CRM has a limited number of integrations with third-party services compared to Klaviyo, which is integrated with over 200 apps to enhance marketing automation.
  • No SMS marketing: Klaviyo has SMS marketing capabilities, while Fluent CRM doesn't, which makes it an incomplete marketing automation platform.
  • Less user-friendly: Fluent CRM may not be as user-friendly as Klaviyo, especially for beginners, due to its overwhelming number of features and actions.
  • Fewer templates: Fluent CRM has fewer email and landing page templates compared to Klaviyo's extensive library of templates, which may limit its customization options.

Klaviyo & Fluent CRM Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

Fluent CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Fluent CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Fluent CRM integration diagram
  • First name
  • Last name
  • Street
  • Street2
  • City

Fluent CRM Integration Guide

Other Klaviyo & Fluent CRM Marketing Automation platform comparisons

View all Platform Comparisons

Klaviyo and Fluent CRM Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is a cloud-based marketing automation platform that helps businesses create effective email marketing campaigns, automate personalized messages, and drive sales.

Question: What are the key features of Klaviyo?

Answer: Some key features of Klaviyo include email marketing campaigns, website tracking and behavior-triggered emails, personalized email content, and custom reporting and analytics.

Question: How does Klaviyo integrate with other platforms?

Answer: Klaviyo has integrations with a wide range of platforms, including e-commerce platforms (such as Shopify and BigCommerce), social media platforms (such as Facebook and Instagram), and other marketing automation tools.

Question: How much does Klaviyo cost?

Answer: Klaviyo offers a free plan for businesses with up to 250 contacts, as well as paid plans starting from $20/month for up to 500 contacts. The pricing increases depending on the number of contacts on a customer's database.

Question: Does Klaviyo offer customer support?

Answer: Yes, Klaviyo offers customer support via live chat, email, and phone. They also have an extensive knowledge base and support documentation available on their website.

Question: Is Klaviyo easy to use for beginners?

Answer: Although it can take some time to learn how to use all of Klaviyo's features, the platform is designed to be user-friendly and intuitive, with drag-and-drop email editors and customizable email templates.

Question: Can Klaviyo help businesses increase their sales?

Answer: Yes, Klaviyo is specifically designed to help businesses increase their sales by optimizing their email marketing campaigns and sending targeted, personalized messages to their customers.

Question: What is Fluent CRM?

Answer: Fluent CRM is a powerful WordPress plugin that helps you automate and manage your email marketing campaigns, customer segments, and customer relationship management tasks right from your WordPress dashboard.

Question: What features does Fluent CRM offer?

Answer: Fluent CRM has a long list of features including email campaigns, email sequences, templates, and automations. It also allows for lead capture, contact segmentation, customer tagging, sales pipelines, and more.

Question: Is Fluent CRM easy to use?

Answer: Yes, Fluent CRM is designed to be user-friendly and intuitive. It has a user-friendly interface and the setup process should not be difficult for users who are already familiar with WordPress.

Question: How much does Fluent CRM cost?

Answer: There is a free version of Fluent CRM available with limited features. The paid version starts at $129 per year for a single site license and increases depending on the number of sites.

Question: Does Fluent CRM integrate with other platforms?

Answer: Yes, Fluent CRM integrates with a variety of other platforms including popular WordPress form plugins, WooCommerce, LifterLMS, Zapier, and more.

Question: Is Fluent CRM suitable for large businesses?

Answer: Yes, Fluent CRM can be used by any business size. However, larger businesses may want to consider the Enterprise plan which includes additional features and support.