Mailchimp and Fluent CRM are both popular email marketing platforms, but they have some key differences.
Mailchimp is primarily geared towards small and medium-sized businesses, with a focus on ease of use and simplicity. It offers basic email marketing tools, including list management, campaign creation, and basic automation. Mailchimp also integrates with a wide variety of third-party applications, making it easy to connect with other tools and services.
Fluent CRM, on the other hand, is best suited for larger businesses or organizations that require a more robust set of features. It offers advanced automation, segmentation, and personalization tools, as well as email templates and drag-and-drop campaign creation. Fluent CRM is highly customizable, with the ability to install third-party add-ons for even more functionality.
Overall, Mailchimp is a good choice for businesses looking for a simple, cost-effective email marketing platform with basic automation capabilities. Fluent CRM is a better fit for larger businesses with more complex marketing needs and a need for advanced features and customization options.