Mailchimp vs Fluent CRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and Fluent CRM. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: Mailchimp offers four pricing plans for their email marketing services: 1. Free: includes basic email templates and list management tools for up to 2,000 subscribers and 10,000 monthly email sends. 2. Essentials: starts at $9.99 per month and includes additional features such as A/B testing, custom branding, and more advanced analytics. 3. Standard: starts at $14.



Fluent CRM logo

Fluent CRM

Pricing: Fluent CRM has different pricing plans depending on the number of subscribers you have. The prices start from $129 per year for up to 1,000 subscribers, $229 per year for up to 2,500 subscribers, and $329 per year for up to 5,000 subscribers. For more than 5,000 subscribers, you need to contact them for a custom quote.

Mailchimp vs Fluent CRM Highlights

Mailchimp and Fluent CRM are both popular email marketing platforms, but they have some key differences.

Mailchimp is primarily geared towards small and medium-sized businesses, with a focus on ease of use and simplicity. It offers basic email marketing tools, including list management, campaign creation, and basic automation. Mailchimp also integrates with a wide variety of third-party applications, making it easy to connect with other tools and services.

Fluent CRM, on the other hand, is best suited for larger businesses or organizations that require a more robust set of features. It offers advanced automation, segmentation, and personalization tools, as well as email templates and drag-and-drop campaign creation. Fluent CRM is highly customizable, with the ability to install third-party add-ons for even more functionality.

Overall, Mailchimp is a good choice for businesses looking for a simple, cost-effective email marketing platform with basic automation capabilities. Fluent CRM is a better fit for larger businesses with more complex marketing needs and a need for advanced features and customization options.

Mailchimp vs Fluent CRM Pros

Mailchimp Pros

  • Pros of Mailchimp:
  • User-friendly interface: Mailchimp provides a simple and intuitive interface, making email marketing campaigns easy to create and manage.
  • Automation: With Mailchimp, you can automate your email marketing campaigns based on triggers such as a subscriber's behavior or their response to a particular email.
  • Third-party integrations: Mailchimp integrates with a wide range of third-party applications, including e-commerce platforms, social media, and customer relationship management (CRM) tools.
  • Advanced reporting: Mailchimp provides advanced reporting features, allowing you to track the success of your email campaigns and make data-driven decisions on future campaigns.
  • Affordable plans: Mailchimp offers a range of plans that are affordable and suitable for businesses of all sizes.
  • Pros of Fluent CRM:
  • WordPress integration: Fluent CRM is integrated with WordPress, allowing you to manage your email campaigns from your WordPress dashboard.
  • Lifetime updates: Users of Fluent CRM benefit from lifetime updates, ensuring that the platform is always up-to-date and secure.
  • Advanced funnel management: Fluent CRM provides a range of advanced funnel management features, including lead scoring and segmentation, ensuring that your emails are delivered to the right people at the right time.
  • Multiple campaign types: With Fluent CRM, you can create a range of different email campaign types, including autoresponders, drip campaigns, and more.
  • Affordable pricing: Fluent CRM offers competitive pricing, making it an excellent choice for businesses on a budget.

Fluent CRM Pros

  • User-friendly interface: Fluent CRM has an intuitive interface with drag-and-drop capabilities, making it easy to quickly get the job done.
  • Automated Marketing: Fluent CRM can automatically personalize your emails and segment your customers based on their interactions with your business.
  • Multichannel Support: Fluent CRM supports multiple channels including email, SMS, webhooks, and more.
  • Native Integration: Fluent CRM has native integration with popular tools such as Zapier, Salesforce, and more.
  • Affordable: Fluent CRM is more affordable than competitive services such as Mailchimp.

Mailchimp vs Fluent CRM Cons

Mailchimp Cons

  • Limited customization capabilities; Mailchimp offers fewer customization options than many other CRMs
  • High learning curve; Mailchimp lacks an easy-to-use user interface which requires a moderate to steep learning curve.
  • Limited segmentation; Mailchimp's segmentation tools are limited compared to other CRMs.
  • Nobuilt-in analytics; Mailchimp does not provide built-in analytics, making it difficult to accurately measure the success of campaigns.
  • Lacking features; Mailchimp is missing features such as sales automation, dynamic content, and A/B testing.
  • Expensive pricing; Mailchimp is more expensive than other CRMs on the market.

Fluent CRM Cons

  • Fluent CRM is more expensive than Mailchimp
  • Fluent CRM does not offer the same number of features and is relatively limited
  • Fluent CRM does not have the same level of integrations as Mailchimp
  • There is a steeper learning curve when using Fluent CRM compared to Mailchimp
  • The technical support offered by Fluent CRM is not as well developed as Mailchimps

Mailchimp & Fluent CRM Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Fluent CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Fluent CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Fluent CRM integration diagram
  • First name
  • Last name
  • Street
  • Street2
  • City

Fluent CRM Integration Guide

Other Mailchimp & Fluent CRM Email Marketing platform comparisons

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Mailchimp and Fluent CRM Frequently Asked Questions

Question: What is Mailchimp?

Answer: Mailchimp is an all-in-one marketing platform that helps businesses of all sizes to communicate with their audience, promote their brand, and sell more products or services.

Question: How does Mailchimp work?

Answer: Mailchimp works by allowing businesses to create and send emails, build landing pages, run ad campaigns, and track their results. They can also use Mailchimp to manage their contacts, create automated email workflows, and integrate with various third-party tools and apps.

Question: Is Mailchimp free?

Answer: Mailchimp offers a free plan that includes basic email marketing features for up to 2,000 subscribers and 10,000 monthly email sends. However, there are limitations on the features available on the free plan.

Question: How much does Mailchimp cost?

Answer: Mailchimp offers several pricing plans, starting at $99/month for the Essentials plan, $199/month for the Standard plan, and $299/month for the Premium plan. Pricing is based on the number of subscribers and the features included in each plan.

Question: Can Mailchimp automate emails?

Answer: Yes, Mailchimp offers automated email workflows that businesses can use to send targeted and personalized messages to their subscribers. These workflows can be triggered by specific user actions or behaviors, such as sign-ups, clicks, or purchases.

Question: What integrations does Mailchimp offer?

Answer: Mailchimp offers integrations with a wide range of third-party tools and apps, such as Shopify, WordPress, Salesforce, and Zendesk. These integrations allow businesses to connect Mailchimp with other systems and automate their marketing processes.

Question: Is Mailchimp GDPR-compliant?

Answer: Yes, Mailchimp is GDPR-compliant and provides tools and resources to help businesses comply with the regulations. These include GDPR-friendly forms, opt-in and opt-out settings, and data protection features.

Question: What is Fluent CRM?

Answer: Fluent CRM is a WordPress plugin that enables you to manage your email marketing, CRM, and automation in one place.

Question: How is Fluent CRM different from other email marketing tools?

Answer: Fluent CRM is a WordPress plugin, and it offers an all-in-one solution that's focused on delivering a seamless user experience.

Question: What are the features available in Fluent CRM?

Answer: Some of the features available in Fluent CRM are Contact Management, Email Marketing, Campaign Management, Marketing Automation, and Analytics.

Question: What type of businesses can use Fluent CRM?

Answer: Fluent CRM can be used by small to medium-sized businesses that want to manage their email marketing, customer relationship management, and automation within a single platform.

Question: How does Fluent CRM integrate with other WordPress plugins?

Answer: Fluent CRM integrates with other WordPress plugins through Zapier, a third-party integration platform that connects Fluent CRM with hundreds of other apps.

Question: Is Fluent CRM easy to use?

Answer: Yes, Fluent CRM is designed to be user-friendly and easy to use.

Question: Does Fluent CRM offer customer support?

Answer: Yes, Fluent CRM offers customer support through a dedicated support team, email support, and a community forum.

Question: What is the pricing for Fluent CRM?

Answer: Fluent CRM offers various pricing plans, including a limited free plan, a paid starter plan, and a premium plan. The premium plan offers additional features and more subscribers.