MailerLite vs Campaign Monitor

MailerLite vs Campaign Monitor Highlights

MailerLite vs Campaign Monitor Pros

MailerLite Pros

• Pros for MailerLite Compared to Campaign Monitor:
• More affordable pricing for the same features
• Easier to use drag and drop editor
• Easier automation setup
• More customizable emails
• Better mobile optimization
• Greater list and contact management features
• Free migration assistance
• Flexible A/B testing options
• No monthly commitment option

Campaign Monitor Pros

• Pre-made templates and design tools: Campaign Monitor has a suite of built-in design tools that help you create beautiful and professional-looking email campaigns quickly and easily.
• Advanced personalization features: Campaign Monitor allows you to personalize your campaigns more effectively, making it easier to create more tailored messages for each recipient.
• Automation capabilities: Campaign Monitor lets you set up automated campaigns to send targeted messages based on user behavior or purchase history.
• Comprehensive analytics: Campaign Monitor offers detailed reporting and analytics, so you can get real-time insights into your campaign results.
• Support team: Campaign Monitor provides a dedicated customer and technical support team that can help you with any questions or issues.

MailerLite vs Campaign Monitor Cons

MailerLite Cons

• Limited list of integrations to external services such as Zapier, API connectivity, and Leadpages.
• Lower levels of support for non-essential features such as split testing and dynamic content.
• Limited analytics and reporting capabilities.
• Limited automation features for campaigns.
• Visual design features are scaled down and less intuitive than Campaign Monitor, plus lack of drag and drop capabilities makes customizing emails difficult.
• Less straightforward user experience compared to Campaign Monitor; user interface is more complex and time-consuming to navigate through.

Campaign Monitor Cons

• More complex user interface
• Limited user segmentation capabilities
• Higher cost
• Limited customization capabilities
• Tighter email automation rules
• Slower customer service response times
• Fewer ecommerce integrations
• Lower deliverability rates
• No support for SMS marketing

MailerLite & Campaign Monitor Hyperise Integrations

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• Using business Email passed from MailerLite, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• First name
• Last name

Campaign Monitor uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Campaign Monitor makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Campaign Monitor, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.

Other MailerLite & Campaign Monitor Email Marketing platform comparisons

MailerLite and Campaign Monitor Frequently Asked Questions

Question: How does MailerLite compare to other email marketing services?

Answer: MailerLite offers the same core services as other email marketing services, such as segmentation, automation, A/B testing, list management, and features like polls, surveys, and forms. In addition, MailerLite is loved for its affordability and quick-to-setup custom designs and campaigns.

Question: Is there a free plan offered?

Answer: Yes! MailerLite offers a free plan for up to 1,000 contacts and 12,000 emails per month.

Question: Does MailerLite have a mobile app?

Answer: Yes! The MailerLite mobile app is available for iOS and Android.

Question: How is Campaign Monitor different from other email marketing?

Answer: Campaign Monitor is a powerful yet easy-to-use email marketing solution tailored to medium and small businesses. Unlike other solutions, Campaign Monitor is designed to help send email campaigns with better insight and control. Using sophisticated segmentation, you can target and customize email campaigns to your exact audience, as well as track, report, and optimize your results for stronger performance over time. Additionally, Campaign Monitor provides an easy way to manage email lists and powerful drag-and-drop automation tools to ensure your campaigns reach their intended recipients.

Question: How much does Campaign Monitor cost?

Answer: Campaign Monitor has a variety of plans available to suit any budget. Prices start from $9/month for Up to 2,500 Subscribers with basic features and 1 User. Other plans include features such as unlimited Automation and multilingual options, with prices ranging up to $1,499/month for up to 500,000 subscribers.

Question: Is Campaign Monitor easy to use?

Answer: Yes! Campaign Monitor is designed to be incredibly easy to use, even for users with minimal technical knowledge. With a simple drag-and-drop editor, easy-to-use automation tools and customizable forms, building campaigns to engage your audience is easy and quick.

Question: Does Campaign Monitor provide analytics and reporting?

Answer: Yes! Campaign Monitor offers extensive analytics and reporting tools, giving insight into how each campaign performs. The data can be used to help optimize campaigns and measure success. There are also a variety of options for reporting and segmenting data, making it easier to track progress over time.

Question: What is Campaign Monitor?

Answer: Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating an easy way for readers to grow engagement with your list. You can customize templates, drag-and-drop builder features help you design the perfect message without any technical expertise needed! With their segmentation feature on hand, you’ll be able to deliver targeted content based off of engagements happening within your newsletter so nothing goes unnoticed.

Question: What are journeys?

Answer: A journey is a series of steps that can be triggered by any subscriber-related event. There are three types: Delay, Email and Condition. Delay means to add some time in between the first step and the following one so they will happen closer together or at different times than what was originally planned for them; email sends an automated message after each subscribed action with information about it; condition has specific rules like ’if this happens then do something else.’

Question: What are smart transactional emails?

Answer: With smart transactional emails, you can make beautiful and responsive email designs quickly. You can also use templates made for your marketing campaigns then tweak them to suit. The output of these messages are hosted by our servers so there’s no need to store the message or images yourself potentially removing the requirement that a website be deployed every time an update is made.

Question: What are classic transactional emails?

Answer: Transactional emails are a necessary part of running any successful business. These emails, which include confirmation messages and order notifications for example, typically require an action from the recipient (e.g., following a link to complete their purchase). However not all transactional email is created equal! There’s classic transactional email that you host on your own servers - when sending this type of message content stays stored at our servers while metadata goes back with your company once it has been viewed or clicked by recipients within 30 days after being sent. Classic transactions also allow grouping so you can get granular reporting data without having to use multiple APIs!

Question: What campaigns can I run within Campaign Monitor?

Answer: A campaign involves sending a single email to your recipients, either immediately or by scheduling it to send later. Both types of campaigns you can create and send with our application include a regular campaign (sent once), A/B test campaigns (send twice: one as HTML and the other in plain text). You’re not able to use any different formats outside of HTML or text like PDFs, Microsoft Publisher files — only these two file types are supported.

Question: How do I choose a ‘from’ name?

Answer: You need to choose a name or title that will be recognizable to your subscribers. Often, this is the company’s name or perhaps the product/service you are providing information about for them. In most situations it’s better if you use an organization like ‘ABC Company’ rather than using someone’s individual identity such as Madonna unless they ARE their own brand and there is no other logical choice. If so, follow up with a comma then ABC Corporation (or whatever entity) afterwards.

Question: Why are no-reply addresses not a good option?

Answer: It is important not to appear uninterested when sending emails. Sending from an anonymous email address will make recipients feel ignored and can be frustrating if they need to reach out for something, or even bad news in the long-term as it may affect delivery rates of your message. The way a user engages with your email - including replying back - determines where you’ll end up on their inbox; putting an e-mail address out there could attract its fair share of autoreplies and inappropriate responses while also opening the door open for meaningful interaction with customers who are eager enough to have contact through this medium.