Constant Contact vs MailerLite

Constant Contact vs MailerLite Highlights

Constant Contact vs MailerLite Pros

Constant Contact Pros

• Pros for Constant Contact Compared to MailerLite
• Quicker customer service response time
• High deliverability rates
• Built-in social media integration for more expansive reach
• Ability to track site visits, post clicks, and other performance metrics
• More comprehensive customer segmentation
• Customizable email templates
• Automated emails and campaigns
• Advanced A/B testing capabilities
• Spam filter monitoring
• In-depth analytics and reporting options
• Multi-user feature for team collaboration
• Integrations with other popular software platforms

MailerLite Pros

• Cheaper: Mailerlite's plans are sometimes up to 60% cheaper than Constant Contact.
• Easier to use: Mailerlite's user interface and hosting are easier to use and understand.
• Greater automation: Mailerlite offers powerful automation options so you can easily create automated email campaigns and follow-up sequences.
• No contracts: Mailerlite does not require any contracts or long-term commitments.
• FREE plan available: Mailerlite offers a free plan that lets you send up to 12,000 emails per month to 1,000 subscribers.
• A/B Testing: Mailerlite lets you put your emails through A/B testing to test two versions and see which version performs better.
• Analytics and insights: Mailerlite offers great analytics and insights so you can better understand your email campaigns.
• Other features: Mailerlite provides additional features such as customizable templates, forms, surveys and more.

Constant Contact vs MailerLite Cons

Constant Contact Cons

• Constant Contact is more expensive than MailerLite
• Constant Contact's user interface is more complex than MailerLite's
• Constant Contact doesn't offer automation like MailerLite
• Constant Contact's autoresponder function is limited compared to MailerLite's
• Constant Contact only allows you to segment contacts according to age or geography, while MailerLite has more robust segmentation options
• Constant Contact doesn't have a mobile app like MailerLite
• Constant Contact doesn't have the ability to create drip campaigns like MailerLite
• Constant Contact has fewer integrations than MailerLite
• Constant Contact doesn't offer split testing/A/B testing like MailerLite

MailerLite Cons

• MailerLite lacks many of the customization features offered by Constant Contact with regards to email design and analytics monitoring.
• MailerLite has less extensive customer support services than Constant Contact (no telephone support for example).
• MailerLite does not offer all of the integration features that Constant Contact does, limiting its functionality with other web-based systems.
• Constant Contacts functionality covers a wider range of tasks than MailerLite, including surveys and event management.
• Constant Contact has better mobile support for email campaigns than MailerLite.
• Constant Contact has an easier-to-use form builder than MailerLite.

Constant Contact & MailerLite Hyperise Integrations

Constant Contact uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Constant Contact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Constant Contact, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Business name
• Job title
• Street
• Street2
• City
• State
• Zip
• Country
• Phone
• Home phone

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• Using business Email passed from MailerLite, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• First name
• Last name

Other Constant Contact & MailerLite Email Marketing platform comparisons

Constant Contact and MailerLite Frequently Asked Questions

Question: How do I create an email in Constant Contact?

Answer: To create an email in Constant Contact, log in to your account and select "Emails" from the top navigation bar. Clicking the “Create an Email” button will start the email setup process.

Question: How do I set up a mailing list in Constant Contact?

Answer: To create a mailing list in Constant Contact, log in to your account and select "Emails" from the top navigation bar. Select the “Lists” tab and click the “Create a List” button.

Question: How do I upload contacts to my mailing list in Constant Contact?

Answer: To upload contacts to your mailing list in Constant Contact, log in to your account and select "Emails" from the top navigation bar. Select the “Lists” tab and click the list you would like to add contacts to. Select the “Contacts” tab and click the “Import Contacts” button.

Question: How much does Constant Contact cost?

Answer: The price of Constant Contact depends on the plan you choose. Pricing for plans range from $20 to $37

Constant Contact vs MailerLite

Question: What does Constant Contact do?

Answer: Constant Contact is a trusted partner in helping small businesses and nonprofits find new customers. We make it easy to build your professional presence, attract more buyers, or just sell products online with guidance from our experts—helping you move forward!

Question: What different types of automated emails does Constant Contact offer?

Answer: Email marketing is a powerful tool in your small business’s market strategy. Automated emails help you stay engaged with contacts and save time in the long run, since they can be set up to automatically send out using specific triggers! Once customized for your company needs, automated email series will take care of sending them over and over again at appropriate times without any effort on your part--they’ll just keep coming back like clockwork until you need to change their content. You could use these automated emails as an introduction or welcome message; birthday/anniversary messages; or even resend ones if recipients didn’t open them initially - it really doesn’t matter what type of automation system suits best because all types are designed specifically to suit different purposes while saving precious hours.

Question: Can I use Constant Contact to build my website?

Answer: If you want to build a website for your company, but have no idea where to start or are scared of getting into coding and web design, then all the worry is over. Our Website Builder tool has pre-built layouts that come with an intuitive editing functionality. All you need to do is answer a few simple questions about your business and our AI-powered programming will create a multi-page smartphone responsive site in minutes!

Question: Can I add a mailto link in an email?

Answer: A mailto link is clickable text that automatically opens a new email in the reader’s default email client, such as Outlook or Gmail, and pre-fills the To email address. Mailto links are great when you want emails on certain topics to go to a designated email account or employee. You can also customize your mailto link using HTML code so it will prefill subject lines and body content for specific information!

Question: When is the best time to send emails?

Answer: Your contact list is unique. Getting to know the habits of the people who fill it up can be a process of trial and error, but every campaign is a learning opportunity. For example, when a career counselor realized her audience read emails after work hours instead of 11am she tried sending at 6pm rather than that time period. Her open rates increased because they were being seen as top priority through their inboxes by coming in before other messages which appeared later on during more active periods like 12pm to 3pm. To determine the best send time for your contacts, we recommend that you look at trends from past emails. Comparing the send history for your campaigns with low open rates versus your campaigns with high open rates can help you see how timing might make a difference.

Question: What options do I have for resending emails?

Answer: When you resend an email, it can save time because there is content that already has been created and now the recipient doesn’t have to read through a new message. There are several options available depending on who you want to send the same email too or where in your company they might be located - for example some of these ways allow sending out emails with just slight changes while others will let you choose different contacts across various lists.

Question: What information is within the Reporting tab?

Answer: Use the information on Reporting to find out what’s working when you send your emails. You can see your top email stats over a period of time, compare how well you’re doing with industry average, and get tips for improving performance. Dig deeper into individual data in the Email Stat Report too. The overview will show you the number of Sends, Opens and Clicks, which can be downloaded in various file types.

Question: How much does MailerLite cost?

Answer: MailerLite offers a free plan for up to 1,000 subscribers with all the core features plus a limited number of emails. Paid plans start at $10 per month, depending on the number of subscribers in your list.

Question: How easy is MailerLite to use?

Answer: MailerLite is designed to be easy and intuitive for all users. Its drag and drop email designer, automation and segmentation features, and reporting tools make it a powerful and effective email marketing tool for any user.

Question: Does MailerLite offer integrations with other services?

Answer: Yes, MailerLite integrates with over 40 APIs, including WordPress, Shopify, Google Analytics, Squarespace, Wufoo, and more. This means you can easily sync MailerLite with other popular apps and services on the web.