iContact is an email marketing platform that caters to businesses of all sizes, from small startups to large enterprises, with features such as a drag-and-drop email builder, personalization options, automated workflow campaigns, detailed reporting and analytics, and segmentation capabilities.
MailerLite, on the other hand, is a simpler and more affordable email marketing system. It offers features such as an intuitive form builder, user-friendly drag-and-drop editor, automated campaigns and newsletters, performance analytics, and integration with popular ecommerce and webhooks. It also has plugins and extensions for WordPress, Shopify, and other popular CMS and ecommerce platforms.
The primary differences between iContact and MailerLite lie in supported features, pricing, and integrations. While iContact has a more extensive selection of tools and features, MailerLite provides more robust integrations and is generally more affordable.