HubSpot Marketing vs MailerLite

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and MailerLite. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: Hubspot has various pricing plans for its marketing automation platform depending on the features and level of service a business requires. Here is a summary of the pricing: 1. Free: This plan includes basic marketing automation features such as email marketing and a limited number of contacts. 2. Starter: The starter plan starts at $50 per month and includes more advanced features such as lead scoring and more contacts. 3.


MailerLite logo


Pricing: MailerLite provides a free plan that allows sending unlimited emails for up to 1,000 subscribers. They also offer four other pricing plans based on the number of subscribers you have, ranging from $10/month for up to 1,000 subscribers to $50/month for up to 10,000 subscribers. For higher subscriber counts, custom pricing plans are available. Additionally, MailerLite offers a 14-day free trial for its paid plans, and you can choose to pay monthly or annually.

HubSpot Marketing vs MailerLite Highlights

Hubspot is a comprehensive marketing automation platform that offers a wide variety of tools for lead management, content creation, SEO optimization, email marketing, and analytics. It enables marketers to attract, engage, and delight customers across various channels while providing a central platform for tracking and analyzing their marketing campaigns.

In contrast, MailerLite is an email marketing platform that primarily focuses on creating and sending personalized email campaigns. It offers features such as email automation, A/B testing, landing pages, and popups, making it a useful tool for small to medium-sized businesses looking to improve their email marketing efforts.

While both platforms provide email marketing capabilities, Hubspot offers a more comprehensive set of tools and features for managing multi-channel marketing campaigns, making it better suited for larger businesses with more complex marketing needs. MailerLite, on the other hand, is an affordable and easy-to-use solution best suited for small to medium-sized businesses seeking a simpler email marketing solution.

HubSpot Marketing vs MailerLite Pros

HubSpot Marketing Pros

  • HubSpot offers a comprehensive suite of marketing, sales, and customer service tools, while Mailerlite is primarily an email marketing tool.
  • HubSpot provides customizable lead forms, calls-to-action (CTAs), and landing pages, allowing for more advanced lead generation strategies than Mailerlite can provide.
  • HubSpot offers lead scoring and lead nurturing capabilities, enabling marketers to prioritize leads and guide them through the buyers journey, while Mailerlite does not offer such advanced features.
  • HubSpot offers powerful content creation and management tools, including a blog, social media publishing, and SEO optimization, while Mailerlite only allows for email creation and automation.
  • HubSpots reporting and analytics capabilities provide in-depth insights into marketing performance, while Mailerlites analytics are more focused on email campaign metrics.
  • HubSpot offers a range of integrations with other marketing and sales tools, while Mailerlite has fewer integrations available.

MailerLite Pros

  • MailerLite is a dedicated email marketing platform, while HubSpot is a broader marketing automation platform with email capabilities.
  • MailerLite has a free plan for up to 1,000 subscribers, while HubSpot's pricing starts at $50/month for the cheapest tier.
  • MailerLite has a more user-friendly interface with a drag-and-drop email editor, making it easier for users to design and send emails without technical skills.
  • MailerLite has a more advanced automation workflow functionality compared to HubSpot's email automation, making it easier to set up complex campaigns and automations.
  • MailerLite has a more straightforward pricing structure without any additional hidden fees or charges, while HubSpot can be more complex and expensive to set up.
  • MailerLite has more comprehensive reporting and analytics features, including A/B testing, click maps, and open rate tracking.
  • MailerLite also provides easy integration with other platforms and has a robust API, while HubSpot's integration capabilities are more limited.

HubSpot Marketing vs MailerLite Cons

HubSpot Marketing Cons

  • Price: HubSpot Marketing is a much more expensive platform than MailerLite, especially for larger businesses and websites.
  • Limitations: MailerLite offers more features and automation capabilities than HubSpot Marketing.
  • Tracking and Reporting Facility: MailerLite offers a wider range of tracking and reporting options than HubSpot Marketing.
  • Lead Generation: MailerLite offers better lead-generation capabilities compared to HubSpot, such as pop-up forms, sign-up boxes and social media channels.
  • Integration: HubSpot's integrations with third-party services are limited compared to MailerLite.

MailerLite Cons

  • Limited ability to personalize emails and messages
  • Less advanced segmentation options
  • Lower automation level than HubSpot
  • Too few testing options
  • Inadequate reporting capabilities
  • Fewer integrations with third-party services and apps than offered by HubSpot
  • Limited ability to build sequences for customers
  • No chatbot features
  • Limited ability to generate tags for segmenting audiences
  • Fewer features for email tracking and analytics

HubSpot Marketing & MailerLite Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailerLite integration diagram
  • First name
  • Last name

MailerLite Integration Guide

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HubSpot Marketing and MailerLite Frequently Asked Questions

Question: What is HubSpot and what does it do?

Answer: HubSpot is a leading Marketing Automation software that provides many tools and features for businesses to attract, engage, and delight customers. It combines different functions like CRM, marketing, sales, and service automation.

Question: What is the pricing for HubSpot?

Answer: HubSpot offers a variety of pricing plans based on the features required. You can choose from CRM, Marketing, Sales, and Service hubs, and custom pricing is available to larger organizations.

Question: What are the features included in HubSpot?

Answer: HubSpot offers a wide range of features like landing pages, email marketing, social media management, analytics and reporting, lead generation and qualification, marketing automation, sales automation, and customer support, among others.

Question: How does HubSpot integrate with other platforms?

Answer: HubSpot provides integration features with over 300 other popular platforms such as Salesforce, Google, WordPress, Shopify, and more that simplify workflows and consolidate data.

Question: What is the learning curve for HubSpot?

Answer: HubSpot is designed to be user-friendly and has a relatively short learning curve compared to other Marketing Automation platforms. However, the level of difficulty also depends on the user's familiarity with the system's intricacies.

Question: What level of customer support does HubSpot provide?

Answer: HubSpot provides one of the highest levels of customer support with 24/7 support via chat, phone, and email. Additionally, they offer a free online academy with courses, certification programs, and other resources.

Question: Is HubSpot suitable for small businesses?

Answer: HubSpot is designed to work with all business sizes, including small businesses, startups, agencies, and Enterprise companies. There are pricing plans that can fit budgets and required features of every business size.

Question: What is MailerLite?

Answer: MailerLite is a cloud-based email marketing platform that allows businesses and marketers to easily create and manage email campaigns, track performance metrics, and build subscriber lists.

Question: What features does MailerLite offer?

Answer: MailerLite offers a range of features, including email design and automation tools, subscriber management tools, landing page creation tools, campaign tracking and reporting tools, and integrations with other software.

Question: How much does MailerLite cost?

Answer: MailerLite offers a range of pricing plans to suit different business needs and budgets. The basic plan is free for up to 1,000 subscribers, while paid plans start at $10/month for up to 1,000 subscribers.

Question: Is MailerLite user-friendly?

Answer: Yes, MailerLite is known for its intuitive user interface and user-friendly design. It is easy to use, even for those who are new to email marketing.

Question: Does MailerLite offer customer support?

Answer: Yes, MailerLite offers email and live chat support to its users. Paid plans also come with priority support.

Question: Can I use MailerLite for e-commerce?

Answer: Yes, MailerLite offers integrations with popular e-commerce platforms like Shopify and WooCommerce, making it easy to run email marketing campaigns for your online store.

Question: Is MailerLite secure?

Answer: Yes, MailerLite takes security seriously and employs industry-standard security measures to protect user data. It is compliant with GDPR and other privacy regulations.

Question: Can I use MailerLite for SMS marketing?

Answer: No, MailerLite only offers email marketing services at this time. However, they do offer a range of integrations that allow you to connect other tools, like SMS marketing platforms, to their software.