SendGrid vs MailerLite

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of SendGrid and MailerLite. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

SendGrid logo


Pricing: SendGrid offers several different pricing plans depending on your needs. Basic packages start at $14.95 per month and go up to $899.95 per month. Additional features such as customer support and advanced analytics are available at additional costs.


MailerLite logo


Pricing: MailerLite has a range of different pricing options, depending on the size of your organization. For small businesses, the entry-level plan is free and includes up to 1,000 subscribers and offers basic features. The next plan starts at $10/mo and includes up to 1,000 subscribers, as well as additional features such as automation and advanced segmentation.

SendGrid vs MailerLite Highlights

SendGrid is a cloud-based email delivery service designed to send emails on behalf of its customers. It offers a range of services, such as SMTP relay and API integrations, and it allows customers to customize their own email templates. SendGrid also provides detailed insights into delivery and open rates, as well as reliable delivery metrics.

MailerLite is an email marketing automation platform designed to help customers create custom emails, newsletters, and landing pages for their campaigns. MailerLite makes it easy to target emails to the right customers, track delivery performance, and collect insights. Additionally, it has features such as A/B testing and automation tools.

The main differences between SendGrid and MailerLite are that SendGrid focuses more on email delivery while MailerLite is better suited to the task of creating, optimizing, and managing email campaigns. MailerLite has additional features like automation and A/B testing that arent available in SendGrid. In terms of pricing, SendGrid is usually more expensive, but both services offer generous free plans for users to test out their features.

SendGrid vs MailerLite Pros

SendGrid Pros

  • Flexible deliverability options SendGrid enables you to customize how and where emails are sent, allowing for more control over who receives and reads your emails.
  • Customizable templates With SendGrid, you can easily create personalized email templates to send out specific messages to different audiences.
  • Automated segmentation SendGrid offers features such as automated segmentation that allow you to customize and target specific audiences based on their behavior and preferences.
  • Advanced reporting SendGrid provides detailed reporting on open, click, and delivery rates, as well as list hygiene performance and email engagement.
  • Dynamic content With SendGrid, you can personalize emails with dynamic content based on custom user profiles, order details, and other criteria.
  • Subscription management SendGrid offers subscription management tools to help you opt in, opt out, and update contacts quickly and easily.
  • Pricing Compared to MailerLite, SendGrid offers more competitive pricing plans.

MailerLite Pros

  • Pros of MailerLite Compared to SendGrid:
  • Affordable pricing MailerLite offers competitive pricing plans, with great value for money.
  • Ease of use With MailerLite, you dont need any technical skills or coding knowledge to get started creating campaigns. You can easily create beautiful newsletters and email campaigns.
  • Excellent Support MailerLite offers dedicated and fast customer support, unlike SendGrid which does not offer telephone support.
  • Email Automation MailerLite allows you to automate campaigns with well-designed automated workflows.
  • Embed Photographers With MailerLite, you can easily embed photographers into your emails. This feature is not available on SendGrid.
  • Responsive Design & A/B Testing MailerLite has powerful drag & drop editor and comes with responsive design capabilities along with A/B split testing.

SendGrid vs MailerLite Cons

SendGrid Cons

  • SendGrid has a more complex user interface than MailerLite, making it harder for beginners to learn
  • SendGrid's pricing structure is more complicated, featuring multiple tiers for a variety of features
  • SendGrid does not offer flexible content blocks, making it difficult to customize emails
  • SendGrid's list segmentation features are limited compared to MailerLite
  • SendGrid's email deliverability rates can be lower than MailerLite's due to its complex infrastructure

MailerLite Cons

  • Limited features compared to SendGrid (i.e. tracking and reporting, segmentation)
  • Limited customer service options (no phone support)
  • Fewer integrations available with other software tools
  • Limited design flexibility with email newsletters
  • Limited scalability and bulk email sending capacity
  • Heavier restrictions on certain types of automated emails

SendGrid & MailerLite Hyperise Integrations

SendGrid uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SendGrid makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SendGrid integration diagram
  • First name
  • Last name
  • Phone
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

SendGrid Integration Guide

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailerLite integration diagram
  • First name
  • Last name

MailerLite Integration Guide

Other SendGrid & MailerLite Email Marketing platform comparisons

SendGrid and MailerLite Frequently Asked Questions

Question: What is SendGrid?

Answer: SendGrid is an email delivery platform that helps businesses reach their customers and manage their email campaigns.

Question: How does SendGrid work?

Answer: SendGrid sends emails on behalf of their customers, monitors the delivery and engagement performance of those emails, and provides analytics and insights to help customers optimize their email program.

Question: What type of messages does SendGrid support?

Answer: SendGrid can be used to send all types of email, including transactional emails, triggered emails, newsletters and marketing emails.

Question: Does SendGrid offer support for testing emails prior to sending?

Answer: Yes, SendGrid offers testing features, as well as templating and API/SMTP integration features.

Question: What is MailerLite?

Answer: MailerLite is an email marketing software designed to help create, manage and track marketing campaigns.

Question: Is MailerLite free?

Answer: MailerLite offers a free plan with unlimited emails for up to 1000 subscribers.

Question: What types of email campaigns can I create with MailerLite?

Answer: You can create automated email campaigns, newsletters, product updates, event invitations and surveys.

Question: Are there any limits on the number of emails I can send?

Answer: Yes, with the free plan you can send up to 12,000 emails/month, and with paid plans you can unlimited emails.

Question: Is there a mobile app for MailerLite?

Answer: Yes, there is a mobile app for iOS and Android devices which you can use for creating, scheduling and managing your campaigns.