SendGrid is a cloud-based email delivery service designed to send emails on behalf of its customers. It offers a range of services, such as SMTP relay and API integrations, and it allows customers to customize their own email templates. SendGrid also provides detailed insights into delivery and open rates, as well as reliable delivery metrics.
MailerLite is an email marketing automation platform designed to help customers create custom emails, newsletters, and landing pages for their campaigns. MailerLite makes it easy to target emails to the right customers, track delivery performance, and collect insights. Additionally, it has features such as A/B testing and automation tools.
The main differences between SendGrid and MailerLite are that SendGrid focuses more on email delivery while MailerLite is better suited to the task of creating, optimizing, and managing email campaigns. MailerLite has additional features like automation and A/B testing that arent available in SendGrid. In terms of pricing, SendGrid is usually more expensive, but both services offer generous free plans for users to test out their features.