MailerLite is an email marketing automation platform that focuses on segmentation, email design, deliverability, automatic follow-ups, and analytics. It supports both transactional emails, plain text emails, and HTML emails, and provides integrations with popular services such as Google Contacts and WordPress. Snov.io is an email outreach automation platform aimed at improving the success rate of email outreach campaigns. It offers automated personalization, variable data merging, email verification tools, and an internal tracking system so users can track link clicks, email opens, and unsubscribes in real-time. It also includes a shared team email inbox feature, so members of the same team can work on the same platform and view email conversation histories. The key difference between MailerLite and Snov.io lies in their main focus MailerLite focuses on email marketing automation, while Snov.io specializes in email outreach automation.