Mailchimp vs MailerLite

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and MailerLite. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: MailChimp offers four different pricing plans depending on the features and usage you need. • The Free Plan is free and includes up to 2,000 contacts and 10,000 emails per month, plus basic email and landing page design tools.• The Essentials Plan is $9.99/month and includes up to 50,000 contacts and 500,000 emails per month, as well as advanced email and landing page design tools.



MailerLite logo


Pricing: Mailerlite offers a free plan for up to 1,000 subscribers and 12,000 emails per month. They also offer various monthly subscription plans, from $10 per month up to $450 per month, depending on the number of subscribers, features and emails you need. With more subscribers, the more you save. There are also extended plans that offer higher email limits and discounts for annual subscriptions.

Mailchimp vs MailerLite Highlights

MailChimp and MailerLite are two popular marketing automation tools for emailing campaigns. The primary difference between them is their price structure. MailChimp is a free-to-use tool for small businesses and offers more features than MailerLite. However, businesses that opt for MailChimp need to upgrade to a premium account in order to access more advanced features, such as email automation and A/B testing, and access the tools full range of features. MailChimp also provides a more user-friendly interface and more extensive reporting options. MailerLite, on the other hand, is a more affordable solution, as it starts off at just $10 a month. The basic features are also more than enough to get businesses started, and there are plenty of customisable automation templates available. Although the reporting options with MailerLite are a bit more limited compared to MailChimp, users can purchase additional features, such as A/B testing and email split testing, for a fee. MailerLite also has almost as many integrations with other services as MailChimp does.Overall, both MailChimp and MailerLite are great tools for email campaigns, but businesses will need to decide which one fits their budget and needs the best.

Mailchimp vs MailerLite Pros

Mailchimp Pros

  • More sophisticated reporting options
  • MailChimp's reporting has extensive capabilities, offering users a wide range of advanced segmentation, tracking and reporting options. Easier to use for beginners
  • MailChimp is generally easier for new users to understand and navigate. Variety of integrations available
  • MailChimp has an impressive selection of integrations designed to help you get the most out of its email marketing software. Offers free options
  • MailChimp is one of the few email marketing providers that offers free pricing options for small businesses. Facebook and Google Ads integration
  • MailChimp offers integration with both Facebook and Google Ads, allowing you to quickly and easily customize campaigns to target audiences. Extensive template library
  • MailChimp offers an extensive library of customizable templates, allowing users to create beautiful email campaigns in minutes. Automation feature
  • Automation enables users to automate certain processes, including email campaigns, segmentation, and more, allowing teams to save time and resources.

MailerLite Pros

  • Pros of Mailerlite compared to MailChimp:
  • Simpler interface with fewer features making it easier to use
  • Automation features designed to save time
  • More bang for your buck with fewer costs
  • Ability to view unlimited contacts in a single account
  • 24/7 customer service and live chat availability
  • More in-depth tracking via A/B testing
  • Advanced segmentation tools to better target subscribers
  • Ability to design and build customized landing pages
  • Free migration of accounts from other services such as MailChimp

Mailchimp vs MailerLite Cons

Mailchimp Cons

  • Limited customization options in MailChimp fewer automation tools available in MailChimp features in MailChimp are more expensive than MailerLite fewer integrations in MailChimp than MailerLite Mailchimp has more monthly charges with higher list limits Difficulty of segmenting users with MailChimp compared to MailerLite MailChimps ability to create forms is limited compared to MailerLite MailChimp is known to be slower in processing sent emails compared to MailerLite

MailerLite Cons

  • Limited features compared to MailChimp-No Spam testing-No ability to send push notifications-No survey or poll options-No ability to filter and segment contacts-No automation triggers-Limited integrations-No live chat support-No ability to import contacts from Salesforce

Mailchimp & MailerLite Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailerLite integration diagram
  • First name
  • Last name

MailerLite Integration Guide

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Mailchimp and MailerLite Frequently Asked Questions

Question: What is MailChimp?

Answer: MailChimp is an email marketing automation platform that helps businesses and organizations send marketing emails, automated messages, and targeted campaigns.

Question: What features does MailChimp offer?

Answer: MailChimp offers features like email design, list management, automation, analytics, A/B testing, social media integration, and more.

Question: What types of pricing plans do MailChimp offer?

Answer: Mailchimp offers three different plans – a free plan, a Standard plan, and a Premium plan. Each plan offers different features and pricing structures depending on your organization’s specific needs.

Question: What type of support does MailChimp offer?

Answer: MailChimp offers a range of customer service and technical support options, including 24/7 email support, extensive online help center and tutorials, and custom consulting services.

Question: What is Mailerlite?

Answer: Mailerlite is an easy to use, all-in-one email marketing and automation platform. Mailerlite features include email designer, automation tools, contact segmentation and email analytics.

Question: How does Mailerlite pricing work?

Answer: Mailerlite pricing is based on the number of subscribers. Plans start at $10/month for up to 1,000 subscribers and cost $30/month for up to 5,000 subscribers.

Question: How do I get started with Mailerlite?

Answer: To get started with Mailerlite, simply sign up for an account and then setup an email list. You can then create your first email, send it to your list, and start sending campaigns!

Question: Does Mailerlite offer a free trial?

Answer: Yes, Mailerlite offers a free trial that provides full access to the email marketing platform for 14 days.

Question: Does Mailerlite integrate with other tools?

Answer: Yes, Mailerlite integrates with a variety of other tools, such as Zapier, Salesforce, Shopify and more.