Apollo.io vs MailerLite

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and MailerLite. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: Apollo offers a marketing automation platform with pricing plans based on the number of contacts you have. They offer a free trial for 14 days, after which you can choose from the following plans: 1. Starter: Starts at $9/month for up to 500 contacts. 2. Growth: Starts at $49/month for up to 2,500 contacts. 3. Pro: Starts at $149/month for up to 5,000 contacts. 4.


MailerLite logo


Pricing: MailerLite offers a range of pricing plans for its email marketing platform, including a free plan for up to 1,000 subscribers. Other paid plans range from $10/month for 1,000 subscribers to $50/month for 10,000 subscribers. Larger plans are available for businesses with even more subscribers, and pricing is based on the number of subscribers you have. There are also several add-ons available, such as dedicated IP addresses and email templates, which come with an additional cost.

Apollo.io vs MailerLite Highlights

Apollo is a marketing automation platform that goes beyond email marketing by providing businesses with tools for lead generation, lead management, and lead nurturing. It offers a more comprehensive approach to marketing, including features such as account-based marketing, predictive analytics, and sales automation.

On the other hand, MailerLite is a simpler email marketing platform that is more focused on providing businesses with email marketing and newsletter capabilities. While it does offer some automation features, its primary focus is on providing businesses with an easy-to-use email marketing tool that can help them manage their campaigns and engage with their subscribers.

Overall, the main difference between Apollo and MailerLite is that Apollo is a more comprehensive marketing automation platform, while MailerLite is a more specialized email marketing platform.

Apollo.io vs MailerLite Pros

Apollo.io Pros

  • Apollo offers a more robust set of marketing automation features, allowing for more sophisticated and targeted campaigns
  • Apollo has a broader range of integrations with other software platforms, making it easier to connect with other tools in your tech stack
  • Apollo offers more advanced lead tracking and scoring capabilities, allowing for more effective lead nurturing and qualification
  • Apollo offers higher levels of customer support, with dedicated account managers for larger clients and 24/7 support for all customers
  • Apollo includes a more comprehensive set of reporting and analytics tools, allowing marketers to more easily track and optimize their campaigns over time.

MailerLite Pros

  • MailerLite offers a cost-effective solution for businesses looking for an email marketing platform. Its pricing plans are much more affordable than Apollo's.
  • As an email marketing platform, MailerLite specializes in creating visually appealing and professional-looking email campaigns with easy-to-use drag and drop editors.
  • MailerLite offers a wide range of email automation features such as subscriber segmentation, automated workflows, and email trigger campaigns.
  • MailerLite's user interface is highly intuitive, making it easy for beginners to use the platform.
  • MailerLite offers robust reporting and analytics features that allow businesses to track the success of their email campaigns and optimize their marketing strategies.
  • MailerLite provides excellent customer support, with a responsive chatbot and a large library of helpful resources, including video tutorials and webinars, to assist users.
  • MailerLite integrates seamlessly with a number of third-party applications, including eCommerce platforms, CRMs and social media channels, expanding the scope of its capabilities.
  • Ultimately, MailerLite is a powerful and reliable email marketing tool with a focus on ease of use and attractive, mobile-responsive design templates.

Apollo.io vs MailerLite Cons

Apollo.io Cons

  • Here are the bullet points that compare the cons of Apollo and MailerLite:
  • Cons of Apollo (Marketing Automation platform):
  • Expensive pricing plans compared to MailerLite
  • Steep learning curve for beginners
  • Limited integration options
  • The platform is more suitable for large businesses with larger marketing budgets and requirements
  • Interface can be overwhelming for some users
  • Cons of MailerLite (Email Marketing platform):
  • Lacks advanced functionalities such as lead scoring, A/B testing, and dynamic content compared to Apollo
  • No option to create multi-step automation workflows
  • Limited customer support options especially for its free plan users
  • Not as suitable for larger businesses due to limited features and functionalities
  • Reports and analytics are comparatively less advanced than Apollo.

MailerLite Cons

  • Limited automation capabilities compared to Apollo
  • No integration with sales features
  • Limited CRM functionality
  • No native mobile app
  • Limited customization options for email templates

Apollo.io & MailerLite Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailerLite integration diagram
  • First name
  • Last name

MailerLite Integration Guide

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Apollo.io and MailerLite Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that helps businesses automate and optimize their marketing campaigns to streamline their sales and marketing operations.

Question: What are the key features of Apollo?

Answer: Apollo offers a range of features including lead capturing, lead scoring, lead nurturing, email marketing, social media marketing, analytics, and reporting.

Question: How is lead capturing done on Apollo?

Answer: Apollo offers a range of lead capturing options including web forms, landing pages, and inbound phone calls.

Question: Can I integrate Apollo with my CRM system?

Answer: Apollo offers integrations with popular CRM systems including Salesforce, HubSpot, and others.

Question: How does Apollo help with lead nurturing?

Answer: Apollo allows businesses to create personalized and automated email drip campaigns to nurture leads and move them through the sales funnel.

Question: How does Apollo score leads?

Answer: Apollo uses a variety of metrics including demographics, email engagement, website behavior, and more to score leads and prioritize them for sales outreach.

Question: What analytics and reporting does Apollo offer?

Answer: Apollo offers detailed analytics and reporting on various marketing metrics including email performance, lead tracking, campaign ROI, and more.

Question: Is Apollo easy to use?

Answer: Apollo offers a user-friendly interface and easy-to-use tools that make it accessible to marketing teams with varying levels of technical expertise.

Apollo.io vs MailerLite

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is MailerLite?

Answer: MailerLite is an email marketing platform designed to help businesses of all sizes create and send effective email campaigns, automate their email marketing and build landing pages. It offers an intuitive drag-and-drop editor, built-in photo editing tools, and a wide range of customizable templates to choose from.

Question: How much does MailerLite cost?

Answer: MailerLite offers a free plan for users with up to 1,000 subscribers and unlimited emails per month. Their paid plans start at $10/month for up to 1,000 subscribers and go up to $50/month for up to 10,000 subscribers.

Question: Is MailerLite easy to use?

Answer: Yes, MailerLite is user-friendly with an intuitive drag-and-drop editor, built-in photo editing tools, and a wide range of customizable templates to choose from. It also offers various integrations with external tools like WordPress, Shopify, and more.

Question: Does MailerLite provide analytics?

Answer: Yes, MailerLite provides detailed analytics and reports for your email campaigns including open rates, click-through rates, unsubscribe rates, and more. It also offers A/B testing to help you optimize your campaigns.

Question: Can MailerLite be integrated with other tools?

Answer: Yes, MailerLite offers integrations with various external tools including WordPress, Shopify, Zapier, and more. It also provides an API for developers to build custom integrations.

Question: Is MailerLite GDPR compliant?

Answer: Yes, MailerLite provides all features required for GDPR compliance. It offers double opt-in, easy data management, and a customizable subscription page that integrates with your website.

Question: What customer support options does MailerLite provide?

Answer: MailerLite offers 24/7 customer support via email, live chat, and a knowledge base. It also provides onboarding and email marketing consulting services for its customers.