Apollo is a marketing automation platform that goes beyond email marketing by providing businesses with tools for lead generation, lead management, and lead nurturing. It offers a more comprehensive approach to marketing, including features such as account-based marketing, predictive analytics, and sales automation.
On the other hand, MailerLite is a simpler email marketing platform that is more focused on providing businesses with email marketing and newsletter capabilities. While it does offer some automation features, its primary focus is on providing businesses with an easy-to-use email marketing tool that can help them manage their campaigns and engage with their subscribers.
Overall, the main difference between Apollo and MailerLite is that Apollo is a more comprehensive marketing automation platform, while MailerLite is a more specialized email marketing platform.