Outreach.io vs MailerLite

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Outreach.io and MailerLite. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Outreach.io logo


Pricing: Outreach.io pricing is based on a tiered, usage-based model. Prices start at $135/user/month and increase depending on the number of users and the number of outreach contacts you plan to manage. Additional fees may apply for integration with Salesforce, Marketo, and other CRMs, as well as for support or additional products and services.



MailerLite logo


Pricing: MailerLite offers several different tiers of pricing, depending on the number of subscribers in your account. For up to 1,000 subscribers, the cost is free. For up to 2,500 subscribers, the cost is $10 per month. For up to 5,000 subscribers, the cost is $15 per month. For up to 10,000 subscribers, the cost is $30 per month. For up to 15,000 subscribers, the cost is $50 per month.

Outreach.io vs MailerLite Highlights

Outreach.io offers powerful automated sales solutions to help drive revenue and provide customer success, while MailerLite is a comprehensive email marketing platform designed to help businesses build relationships with their clients and customer base. Outreach.io organizes the customer contact workflows to optimize communication, build relationships and provide customer success that results in higher sales conversion rates. With customizable customer success paths, AI powered customer segmentation, and performance analytics, Outreach.io allows sales and marketing teams to work and communicate with their customers more efficiently. MailerLite, on the other hand, offers a wide range of tools from email and SMS campaigns, segmentation, automation, and analytics, to help create more meaningful relationships and customer engagement. Companies can use MailerLite to create customer journeys and campaigns to ensure followers and customers receive content that is relevant, timely and personalized for their needs.

Outreach.io vs MailerLite Pros

Outreach.io Pros

  • Outreach.io Pros Compared to MailerLite:
  • Seamless tracking and record keeping of outreach activities
  • Unparalleled automation capabilities and customizable outreach triggers
  • Comprehensive integration capabilities, including Salesforce and slack
  • Access to lots of templates for efficient and content-driven outreach efforts
  • Intelligent AI-based contact categorization for smarter segmentation
  • Comprehensive reporting capabilities to measure the success of outreach initiatives
  • Powerful priority system for teams to focus on the most important tasks
  • Easy-to-use reachability indicator to quickly identify and target prospects with the highest potential

MailerLite Pros

  • Easy to use and intuitive for users: MailerLite is designed for any user with no technical experience to easily create and design beautiful emails.
  • Low price: MailerLite is one of the most affordable email marketing services, starting at just $10 per month.
  • Good functionality and customization options: MailerLite offers a wide range of features and customization options, including A/B testing, automation, autoresponders and more.
  • Robust reporting and analytics: MailerLite provides detailed analytics, including open and click-through rates, as well as insights into subscriber engagement.
  • Great customer service: MailerLite offers excellent customer service, with 24/7 support, live chat and a comprehensive knowledge base.

Outreach.io vs MailerLite Cons

Outreach.io Cons

  • Feature sets often lack in comparison to other solutions: Outreach.io's capabilities are not as comprehensive as some of its competitors.
  • High cost: The cost of monthly subscription is usually more expensive than competing services.
  • Lack of automation capabilities: Outreach.io does not have sophisticated automation tools, which can make it difficult to set up and maintain campaigns.
  • Below-average customer support: Response times from customer service and technical support are often slow and unhelpful.
  • Complicated user interface: Outreach.io's user interface is often confusing and difficult to navigate.

MailerLite Cons

  • MailerLite
  • Limited integrations with third-party applications
  • Automation options relatively basic compared to Outreach.io
  • Fewer Sales and Workflow Templates Available
  • Restrictive A/B Testing Functionality
  • Limited Contact Rating System
  • Lacks Dedicated Sales Insights and Analytics

Outreach.io & MailerLite Hyperise Integrations

Outreach.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Outreach.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Outreach.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Outreach.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State

Outreach.io Integration Guide

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailerLite integration diagram
  • First name
  • Last name

MailerLite Integration Guide

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Outreach.io and MailerLite Frequently Asked Questions

Question: What is Outreach.io and how does it help my business?

Answer: Outreach.io is an AI-powered sales engagement platform that helps sales teams manage and optimize their sales outreach processes. It automates and streamlines outreach activities, such as email outreach campaigns, social selling, voice-powered sales, and direct mail. It helps teams follow-up faster and have more productive conversations with prospects, leading to improved sales and revenue performance.

Question: What is MailerLite?

Answer: MailerLite is an email marketing platform designed to help businesses develop campaigns and build relationships with their customers. It makes it easy to design and send email newsletters, create landing pages, and manage marketing automation.

Question: How much does MailerLite cost?

Answer: MailerLite offers free plans for up to 1,000 subscribers and 12,000 emails per month, as well as paid plans ranging from $10 to $50 per month.

Question: How do I create an email campaign with MailerLite?

Answer: You can create an email campaign in MailerLite by selecting a template, customizing the design, adding content, and scheduling your email for delivery.

Question: Does MailerLite offer an autoresponder feature?

Answer: Yes, MailerLite includes an autoresponder feature that allows you to send automated messages based on subscriber activity.

Question: What tools does MailerLite offer?

Answer: MailerLite offers a variety of tools, including email design, analytics, landing pages, automation, segmentation, and more.