MailerLite vs ConvertKit

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of MailerLite and ConvertKit. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

MailerLite logo


Pricing: MailerLite pricing starts at $10 per month for up to 1,000 subscribers. Plans are also available for larger subscriber lists, ranging in cost from $15 to $50 per month, depending on the size of the list. For more information and to determine the best plan for your particular needs, please visit the MailerLite pricing page.


ConvertKit logo


Pricing: ConvertKit offers three different pricing plans. The basic plan is $29/month and includes email automation, personalized forms, automation sequences, and 3000 subscribers. The Professional plan is $59/month and includes all the features of the basic plan plus additional features like Visual Automations and Advanced Segmentation. The Growth plan is $119/month and includes all the features of the Professional plan plus unlimited subscribers and priority customer support.

MailerLite vs ConvertKit Highlights

MailerLite is a comprehensive email marketing platform, while ConvertKit offers some email marketing tools. MailerLite makes it easy to create, send, and track email campaigns, create automated sequences, and manage your subscriber lists. Additionally, it features multiple third-party integrations and personalization options. ConvertKit offers easy design and automation features, along with the ability to create custom forms and opt-ins. The tool also allows for segmentation of emails and the ability to target specific audiences. Overall, MailerLite offers more comprehensive features, but ConvertKit may be a better fit for those who prefer a streamlined email marketing experience.

MailerLite vs ConvertKit Pros

MailerLite Pros

  • User-friendly drag and drop interface for creating emails, campaigns and automation
  • Ability to customize and preview emails on mobile devices
  • Tailored pre-made email templates, perfect for beginners and advanced users
  • Easily integrate with popular third-party tools such as Shopify, WordPress, Zapier
  • Bulk email campaigns at highly competitive prices
  • Offer unlimited landing pages, forms and popups with automated subscriptions
  • Free plan offers features such as an unlimited number of contacts and email sends to 1,000 subscribers
  • Ability to use dynamic content to create better personalization of emails

ConvertKit Pros

  • Easier user interfaceConvertKit provides an intuitive and user friendly interface that enables users to easily manage their email and marketing campaigns
  • Automated workflowConvertKit provides automated workflow features for creating and managing email campaigns, making it easier for users to save time and effort in managing their campaigns.
  • Strong integrationsConvertKit provides a variety of integrations including popular ecommerce platforms, which helps users quickly and easily sync their store with their marketing campaigns.
  • Segmentation and taggingConvertKit enables users to segment and tag their subscribers, allowing them to easily target their campaigns to the right audience.
  • Advanced analyticsConvertKit's advanced analytics tools allow users to easily track and analyze the performance of their campaigns.
  • AI-driven insightsConvertKit's AI-driven insights feature provides users with detailed reports on their campaigns' performance, helping them identify areas of improvement.

MailerLite vs ConvertKit Cons

MailerLite Cons

  • MailerLite does not have a full-featured automation functionality compared to ConvertKit;
  • MailerLites reporting capabilities are limited compared to ConvertKit;
  • MailerLite does not offer guidance and support for segmentation compared to ConvertKit;
  • MailerLite does not integrate with as many third-party services as ConvertKit;
  • MailerLite does not offer visual templates compared to ConvertKit;
  • MailerLite does not provide the same level of data and insights as ConvertKit.

ConvertKit Cons

  • ConvertKit is more expensive than MailerLite
  • ConvertKit has fewer customization options than MailerLite
  • ConvertKit does not provide a free plan, whereas MailerLite does
  • ConvertKit does not have a drag and drop HTML editor, whereas MailerLite does
  • ConvertKit does not offer automation based on page visits, whereas MailerLite does
  • ConvertKit does not have A/B testing, whereas MailerLite does

MailerLite & ConvertKit Hyperise Integrations

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailerLite integration diagram
  • First name
  • Last name

MailerLite Integration Guide

ConvertKit uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ConvertKit makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ConvertKit integration diagram
  • First name

ConvertKit Integration Guide

Other MailerLite & ConvertKit Email Marketing platform comparisons

View all Platform Comparisons

MailerLite and ConvertKit Frequently Asked Questions

Question: What is MailerLite?

Answer: MailerLite is an easy-to-use email marketing software that helps you create and send email campaigns, surveys, newsletters, and automated messages, as well as track your results.

Question: Is MailerLite free?

Answer: MailerLite offers a free plan with up to 1,000 subscribers and 12,000 emails per month.

Question: How do I start using MailerLite?

Answer: Simply sign up with your email address and you can begin exploring MailerLite’s features.

Question: Is MailerLite suitable for small businesses?

Answer: Yes, MailerLite is simple to use yet powerful enough to grow with your business. It supports an intuitive drag-and-drop editor, segmentation, automation, and detailed reports to make sure you get the maximum out of your campaigns.

Question: Can I migrate my list to ConvertKit?

Answer: Yes, you can! We have a guide on migrating your list to ConvertKit. Please check out our help center for more information.

Question: Can I use an existing form with my ConvertKit account?

Answer: Yes, you can! ConvertKit offers integrations with many popular form services and we provide instructions on how to import an existing form into your account. Please check out our help center for more information.

Question: Is ConvertKit secure?

Answer: Yes, ConvertKit is a secure and reliable email marketing platform. We use bank-level security features to protect user accounts and customer data. All customer data is stored in a secure server with encrypted backups.

Question: What does ConvertKit do?

Answer: Convertkit is the ultimate marketing tool for automation. It lets users create easy forms and drip campaigns to automatically send mails to new subscribers, while delivering a simple solution for any other campaign needs that you may have as well!

Question: What’s the ConvertKit Community all about?

Answer: Just click the ‘Community’ link from the dropdown menu, accessible on any page in your ConvertKit account. A new community will be created for you using your existing login details and a place to jump right into our vibrant online space! We’re around each day answering questions/providing resources so come find us at anytime with whatever is weighing on your mind. Once inside group chat, make sure to ask about getting support or information specific to what type of creator you are (e.g. blogger).

Question: What is a sequence?

Answer: Sequences are a fun way to keep in touch with your subscribers. Sequences allow you to send automated emails on set schedules directly from the Dashboard or API, and they’re perfect for giving regular updates about new blog posts or other content that may interest them most. They can also be used as an easy reminder service - get automatic notifications when someone subscribes using this sequence! Sequence is self-contained sets of automated emails where subscribers follow through each email sequentially starting at the first one sent since their addition into the list (in relation with time). Send times are relative between all sequences which means if there’s any delay before sending out messages; it will take longer for recipients who were added after others because those ones have been waiting.

Question: What’s the difference between a sequence and a broadcast?

Answer: Sequences are the perfect tool for creating automated, evergreen-style content. They allow you to put together a sequence of emails that’s powered by one central theme and send them out on a set schedule - making it easy for your readers to get daily or weekly updates from you! Broadcasts might seem like they’re just used in more targeted email sequences but actually have their own purpose too: if there is something important going down, use broadcasts as an opportunity help make sure everyone who needs this information has access to it right away!

Question: What is an automation?

Answer: Automations are a way for you to create an automated path through your account. Think of them as maps, guiding the subscribers from one place in your account (destination) to another along their journey with you!

Question: What is a link trigger?

Answer: Link triggers are like a link with an extra perk. Linking to your email series will automatically subscribe the reader when they click on it, and you can use this power for more than just posting links! Add tags or even sets of emails in one fell swoop by setting up some smart-triggers all at once. It’s so fast that we’re thinking of renaming them link shortcuts! To create a link trigger in your account click the ‘Add Rule’ button in the Rules page. Then, under Trigger select ‘Clicks a Link’ and give your link trigger a name and destination URL. You can then select an action for the trigger, such as add a tag, or trigger a sequence etc. Save your new rule and you’re done!