Klaviyo vs MailerLite

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and MailerLite. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo's pricing is based on the number of contacts in your email list and the number of emails you send per month. The starting price for the platform is $20 per month and it includes unlimited email sends to up to 500 contacts. The pricing then scales up as you add more contacts and send more emails. For example, the next pricing tier is $30 per month for up to 1,000 contacts and up to 1,500 email sends.


MailerLite logo


Pricing: Sure! MailerLite is an email marketing platform that offers a free plan and paid plans. The free plan allows you to send up to 12,000 emails per month to up to 1,000 subscribers, with limited features. Their paid plans start at $10/month for up to 1,000 subscribers and include more advanced features such as A/B testing, advanced segmentation, automation workflows, and integrations with third-party tools like Zapier and Shopify.

Klaviyo vs MailerLite Highlights

The main difference between Klaviyo, a marketing automation platform, and MailerLite, an email marketing platform, is their level of automation and functionality. Klaviyo offers advanced and personalized automation features that go beyond email marketing, including website tracking and segmentation, SMS marketing, and Facebook advertising integration. On the other hand, MailerLite is primarily an email marketing tool that allows users to create and send newsletters, basic automation, and some marketing automation features. Klaviyo is a more robust and powerful platform designed for businesses focused on advanced marketing automation, while MailerLite is a good option for smaller businesses with simpler email marketing needs.

Klaviyo vs MailerLite Pros

Klaviyo Pros

  • Klaviyo provides more advanced targeting options, allowing you to segment your audience based on a wider range of criteria.
  • Klaviyo also offers easier integration with e-commerce platforms, making it a better choice for businesses with online stores.
  • Klaviyo provides powerful automation workflows, allowing you to set up complex automations based on user behavior.
  • Klaviyo's reporting capabilities are more detailed and customizable, allowing you to get a deeper understanding of your audience and how they engage with your campaigns.
  • Klaviyo's customer support is highly responsive and provides personalized assistance.

MailerLite Pros

  • Affordable pricing options: MailerLite offers more budget-friendly plans for businesses and individuals, while Klaviyo can be expensive and is geared towards more established businesses with higher budgets.
  • Ease of use: MailerLite's platform is user-friendly and easy to navigate, making it a great option for those new to email marketing. Klaviyo's platform can be overwhelming for beginners due to its wide range of features and complexity.
  • A/B testing functionality: MailerLite offers A/B testing for subject lines, content, and send times, which is important for improving email campaign performance. Klaviyo offers A/B testing as well, but it is more advanced and tailored towards experienced marketers.
  • Landing page builder: MailerLite offers a built-in landing page builder, whereas Klaviyo does not have this feature. This allows MailerLite users to create custom landing pages for their email campaigns without needing an external tool.
  • Customer support: MailerLite offers 24/7 customer support through email, chat, and phone, while Klaviyo's support is only available through email.
  • GDPR compliance: MailerLite is GDPR-compliant and has built-in tools to help businesses ensure they are compliant with email marketing regulations. Klaviyo also offers compliance tools, but they are geared towards businesses with more complex compliance needs.

Klaviyo vs MailerLite Cons

Klaviyo Cons

  • Higher pricing: Klaviyo is generally more expensive than MailerLite, which could be a disadvantage for businesses on a tight budget.
  • Steep learning curve: Klaviyo requires more technical skills and expertise to use effectively, especially for businesses with little to no experience in marketing automation.
  • Limited integrations: While Klaviyo offers some integrations, it's not as extensive as MailerLite's integrations, which could be a drawback for businesses seeking to connect with various tools and platforms.
  • No free plan: Unlike MailerLite which offers a forever free plan, Klaviyo doesn't have a free plan, which could deter smaller businesses or those with limited budgets from using the platform.
  • Limited customer support: Klaviyo's customer support is only available via email and chat, which may not be sufficient for some businesses seeking immediate assistance or personalized support.

MailerLite Cons

  • Limited capabilities for segmentation and personalization compared to Klaviyo
  • No built-in integrations with popular ecommerce platforms like Shopify and Magento
  • Limited options for automated workflows and advanced automation compared to Klaviyo
  • Slower customer support response times compared to Klaviyo's dedicated support team
  • Reports and analytics are not as detailed or customizable as those offered by Klaviyo.

Klaviyo & MailerLite Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailerLite integration diagram
  • First name
  • Last name

MailerLite Integration Guide

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Klaviyo and MailerLite Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is a marketing automation platform that helps businesses of all sizes drive sales and engagement through email, SMS, push notifications, and more.

Question: How does Klaviyo pricing work?

Answer: Klaviyo pricing is based on the number of contacts you have in your account and the number of emails or messages you send. The pricing scales up as your contact list grows.

Question: What types of integrations does Klaviyo offer?

Answer: Klaviyo integrates with a wide range of ecommerce platforms, including Shopify, Magento, WooCommerce, and more. It also integrates with Facebook, Instagram, and other advertising platforms.

Question: What kind of analytics and reporting does Klaviyo provide?

Answer: Klaviyo provides robust analytics and reporting, including data on email and campaign performance, customer behavior, revenue attribution, and more.

Question: Can Klaviyo help with abandoned cart recovery?

Answer: Yes, Klaviyo can help businesses recover lost sales by sending personalized abandoned cart emails to customers who leave items in their shopping cart without completing their purchase.

Question: Does Klaviyo offer support?

Answer: Yes, Klaviyo offers a variety of support options, including email support, live chat, online documentation, and a community forum.

Question: What is MailerLite?

Answer: MailerLite is a web-based email marketing platform that allows businesses and individuals to create, send, and track email campaigns.

Question: How much does MailerLite cost?

Answer: MailerLite has a free plan which includes up to 1,000 subscribers, while their paid plans start at $10/month and are tiered according to the number of subscribers.

Question: Does MailerLite have a drag and drop editor?

Answer: Yes, MailerLite has a drag and drop editor that allows users to create custom email campaigns without any coding experience.

Question: Can MailerLite automate email campaigns?

Answer: Yes, MailerLite has automation features that allow users to create email workflows based on triggers, such as user behavior, time, or date.

Question: What integrations does MailerLite support?

Answer: MailerLite integrates with a wide range of tools and platforms, including ecommerce platforms such as Shopify and WooCommerce, CRMs like Salesforce and Hubspot, and social media platforms like Facebook and Instagram.

Question: Is MailerLite easy to use?

Answer: Yes, MailerLite is designed to be user-friendly, with a simple interface and intuitive navigation. They also offer a knowledge base and customer support to help users get started.

Question: Can MailerLite help with GDPR compliance?

Answer: Yes, MailerLite includes tools to help users comply with GDPR regulations, including a double opt-in process, data management tools, and the ability to handle data subject requests.

Question: Does MailerLite have a mobile app?

Answer: Yes, MailerLite has a mobile app for both Android and iOS devices, allowing users to manage their email campaigns on-the-go.