MailerLite vs SalesLoft

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of MailerLite and SalesLoft. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

MailerLite logo


Pricing: MailerLite offers three different types of pricing plans. These are the Free Plan, the Monthly Plan, and the Pay as You Go Plan. The Free Plan is completely free and includes up to 1,000 subscribers, unlimited emails and basic templates. The Monthly Plan offers unlimited emails and subscribers and includes additional features such as automation and landing pages. The cost starts at $15/month. Lastly, the Pay as You Go Plan allows you to pay for emails as you send them.


SalesLoft logo


Pricing: SalesLoft offers four pricing tiers that come with different features and limitations. The Basic plan is a free plan that includes up to 50 free contacts and limited SalesLoft features. The Pro plan is $125/user/month and includes up to 5,000 contacts and more advanced SalesLoft features. The Premium plan is $200/user/month and includes up to 25,000 contacts and additional automation and analytics capabilities.


MailerLite vs SalesLoft Highlights

MailerLite is an email marketing platform that is specifically geared towards helping businesses streamline their email marketing campaigns and achieve better results for their campaigns. It offers features such as automation, powerful segmentation and personalization, deliverability optimization, and more. SalesLoft, on the other hand, is a sales engagement platform that is designed to help sales teams be more effective and efficient in their outreach and close deals faster. It offers features such as intelligent dialing, automated emails, advanced templates, and more. The main difference between MailerLite and SalesLoft is that MailerLite is focused on email marketing while SalesLoft is focused on sales outreach.

MailerLite vs SalesLoft Pros

MailerLite Pros

  • Pros of MailerLite:
  • Easy to use and free email marketing software
  • Social media integration for promotions
  • Contact segmentation for tailored email campaigns
  • Automated email sequence for follow-ups
  • Wide range of HTML and plain text templates for creating emails
  • Analytics for tracking open rates, click-throughs and deliverability
  • Affordable paid plans with more features
  • Excellent customer service

SalesLoft Pros

  • Pros of SalesLoft:
  • Easier to integrate with 3rd party applications like Salesforce and Hubspot
  • Faster set up time for campaigns
  • Greater flexibility when crafting emails
  • Multiple user access with individual logins
  • Ability to segment contacts for more accuracy in target marketing
  • Access to top-level analytics for email marketing campaigns
  • Capability for A/B testing of emails
  • More comprehensive reporting for detailed insights on email performance

MailerLite vs SalesLoft Cons

MailerLite Cons

  • Limited email management options compared to Salesloft's robust CRM
  • Less integrations available compared to Salesloft's comprehensive list
  • Less comprehensive reporting tools than Salesloft
  • Limited automation and marketing features compared to Salesloft
  • No website integration or tracking compared to Salesloft

SalesLoft Cons

  • SalesLoft is more expensive than MailerLite
  • SalesLoft lacks the feature-rich automation tools of MailerLite, such as triggered workflows and segmentation
  • SalesLoft has an inferior user interface compared to MailerLite
  • SalesLoft's reporting capabilities are limited compared to MailerLite
  • SalesLoft's data storage is limited compared to MailerLite

MailerLite & SalesLoft Hyperise Integrations

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailerLite integration diagram
  • First name
  • Last name

MailerLite Integration Guide

SalesLoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SalesLoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SalesLoft integration diagram
  • First name
  • Last name
  • Business name
  • Category
  • City

SalesLoft Integration Guide

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MailerLite and SalesLoft Frequently Asked Questions

Question: How much does MailerLite cost?

Answer: MailerLite offers a free plan for up to 1,000 subscribers. For larger plans, pricing starts at $10 per month.

Question: Can I customize my emails with MailerLite?

Answer: Yes! MailerLite’s drag-and-drop editor makes it easy to customize your emails and newsletters with your own images, videos, and design.

Question: How can I track how my emails are performing?

Answer: MailerLite’s automated reports provide comprehensive analytics so you can easily track how your emails are performing.

Question: Does MailerLite offer customer support?

Answer: Yes! You can access support through their knowledge base as well as email, chat, and phone support.

Question: How does SalesLoft work?

Answer: SalesLoft is a sales engagement platform that guides sales reps through an efficient and effective sales process. It includes features such as contact enrichment, automated dialing, lead scoring and prioritization, cadence design, report building, and automated sequences.

Question: What are the benefits of using SalesLoft?

Answer: SalesLoft helps sales reps stay organized and on top of their sales process. Plus, it helps increase their productivity, leading to better sales results. It provides insights on customer interactions, and offers a customizable suite of tools to support sales reps in their day-to-day activities.

Question: What types of customers can use SalesLoft?

Answer: SalesLoft is used by organizations of all sizes, from small businesses to Fortune 500 companies. It is a great way to streamline the sales process for reps in all industries.