HubSpot Marketing vs Campaign Monitor

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and Campaign Monitor. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot offers several pricing options for its marketing automation platform. Here is a summary: 1. Free: Provides limited features like forms, contact management, lead capture and tracking, email marketing, and basic analytics. 2. Starter: Cost $50 per month and includes more features than the free plan, such as ad management, blogging, and social media. 3. Professional: Cost $800 per month and includes additional features such as marketing automation, A/B testing, smart content, and more.


Campaign Monitor logo

Campaign Monitor

Pricing: Campaign Monitor offers several pricing plans based on the number of subscribers you have and the features you need. - Basic plan: Starting at $9 per month for up to 500 subscribers, this plan includes email marketing automation, email templates, and basic reporting features. - Unlimited plan: Starting at $29 per month for unlimited subscribers, this plan includes all the features of the Basic plan, plus advanced segmentation, behavioral and event-based automation, and priority support.

HubSpot Marketing vs Campaign Monitor Highlights

HubSpot is a comprehensive inbound marketing and sales automation platform that offers email marketing, lead management, social media management, and more to help businesses attract and engage with customers. It provides an all-in-one approach to marketing automation, allowing businesses to track leads and customers across multiple channels and touchpoints, and personalize their messages based on their interests and behaviors.

On the other hand, Campaign Monitor is a dedicated email marketing platform that focuses solely on email campaigns. It offers a user-friendly interface, drag-and-drop email builder, and pre-designed templates, making it easy to design and send professional-looking emails. It also has advanced features such as automation workflows, A/B testing, and segmentation to help businesses optimize their email campaigns and improve their open and click-through rates.

In summary, HubSpot is a more comprehensive marketing automation platform that encompasses email marketing while Campaign Monitor focuses solely on email marketing. HubSpot is ideal for businesses looking for a complete solution to manage all their marketing efforts while Campaign Monitor is suitable for businesses that prioritize email marketing and want advanced functionality for their campaigns.

HubSpot Marketing vs Campaign Monitor Pros

HubSpot Marketing Pros

  • Here are some potential pros for HubSpot compared to Campaign Monitor:
  • HubSpot is a comprehensive marketing automation platform, while Campaign Monitor is primarily focused on email marketing.
  • HubSpot offers a wide range of features beyond email marketing, such as social media management, CMS, CRM, landing pages, forms, and more.
  • HubSpot's platform is designed to seamlessly integrate all of these features and data points, allowing for a unified view of customers and prospects.
  • HubSpot has a robust set of analytics and reporting tools that enable users to track performance across channels and campaigns.
  • HubSpot's pricing model is based on a set of all-in-one tiers, whereas Campaign Monitor's pricing is based on the number of contacts in a user's database, which can lead to unpredictable costs.
  • HubSpot has a strong focus on education and support, offering resources such as certifications, a knowledge base, and a community forum to help users master the platform and share best practices. Campaign Monitor also offers support, but may not have the same depth of resources.
  • HubSpot is generally considered a more enterprise-level marketing automation platform, while Campaign Monitor may be better suited to smaller businesses or organizations with simpler marketing needs.

Campaign Monitor Pros

  • User-friendly email editor
  • Advanced reporting and analytics for email campaigns
  • Easy-to-use email automation workflows
  • Comprehensive list management features
  • Affordable pricing plans for small to medium-sized businesses
  • Extensive integration capabilities with popular websites and CRMs
  • Dedicated customer support team
  • Simple and streamlined user interface for email marketing tasks.

HubSpot Marketing vs Campaign Monitor Cons

HubSpot Marketing Cons

  • Hubspot is a more expensive option compared to Campaign Monitor
  • The user interface of Hubspot can be overwhelming for beginners and takes some time to learn
  • Hubspot's email marketing features are not as advanced as Campaign Monitor's, particularly when it comes to template design, personalization, and segmentation
  • Hubspot's workflows and automation options are limited in comparison to Campaign Monitor, particularly for email campaigns
  • Hubspot's reporting capabilities can be complex and difficult to navigate, while Campaign Monitor's reporting is more straightforward and user-friendly.

Campaign Monitor Cons

  • Here are some cons of Campaign Monitor when compared to HubSpot:
  • Campaign Monitor primarily focuses on email marketing whereas HubSpot offers a broader range of marketing automation features.
  • Campaign Monitor does not have advanced analytics and reporting features compared to HubSpot.
  • Campaign Monitor lacks the ability to create landing pages, update website content, and manage social media profiles, which is achievable in HubSpot.
  • Campaign Monitor does not have an in-built CRM feature as HubSpot does, which means you would need to integrate with a third-party CRM tool to manage your customer relationship processes.
  • Campaign Monitor does not have a lead scoring or lead nurturing features, which are important features in marketing automation found in HubSpot.

HubSpot Marketing & Campaign Monitor Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Campaign Monitor uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Campaign Monitor makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Campaign Monitor integration diagram
  • First name
  • Last name

Campaign Monitor Integration Guide

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HubSpot Marketing and Campaign Monitor Frequently Asked Questions

Question: What is HubSpot used for?

Answer: HubSpot is a marketing automation platform that helps businesses of all sizes to attract and engage customers through various channels like social media marketing, content marketing, email marketing, and more.

Question: Is HubSpot free?

Answer: HubSpot offers a free CRM (customer relationship management) software that businesses can use to manage their customer interactions. However, their marketing automation, sales, and service tools are not free and come with various pricing plans.

Question: How is HubSpot different from other marketing automation tools?

Answer: HubSpot offers an all-in-one platform that includes a CRM, marketing automation, sales, and service tools, while other marketing automation tools may focus on one or two of these areas. Additionally, HubSpot's platform is known for its ease of use and user-friendly interface.

Question: Can HubSpot integrate with other tools?

Answer: Yes, HubSpot offers integrations with over 500 different apps and tools, including popular tools like Salesforce, Zapier, and Google Analytics.

Question: What are HubSpot's pricing plans?

Answer: HubSpot offers various pricing plans depending on the tools and features a business requires. Their plans include a free CRM, a starter plan for marketing automation, a professional plan for sales and marketing, and an enterprise plan for larger businesses with more complex needs. Pricing varies depending on the plan and number of users.

Question: What is Campaign Monitor?

Answer: Ans: Campaign Monitor is an email marketing platform that helps businesses create, send, and track emails.

Question: How does Campaign Monitor work?

Answer: Ans: Campaign Monitor lets you create and design your email campaigns using their user-friendly drag-and-drop interface. You can add email subscribers, segment them into different lists, and schedule your campaigns to send at the right time.

Question: Is Campaign Monitor easy to use?

Answer: Ans: Yes, Campaign Monitor is user-friendly and easy to use. It requires no coding or technical skills, making it accessible to everyone.

Question: What features does Campaign Monitor offer?

Answer: Ans: Campaign Monitor offers a range of features, including email automation, templates, A/B testing, personalization, segmentation, and reporting.

Question: How much does Campaign Monitor cost?

Answer: Ans: The pricing of Campaign Monitor varies depending on the number of subscribers you have. Plans start at $9/month for up to 500 subscribers and increase based on the number of subscribers.

Question: Does Campaign Monitor offer customer support?

Answer: Ans: Yes, Campaign Monitor provides customer support through email, live chat, and phone. They also have a knowledge base and resources to help you with your email marketing campaigns.

Question: What is Campaign Monitor?

Answer: Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating an easy way for readers to grow engagement with your list. You can customize templates, drag-and-drop builder features help you design the perfect message without any technical expertise needed! With their segmentation feature on hand, you’ll be able to deliver targeted content based off of engagements happening within your newsletter so nothing goes unnoticed.

Question: What are journeys?

Answer: A journey is a series of steps that can be triggered by any subscriber-related event. There are three types: Delay, Email and Condition. Delay means to add some time in between the first step and the following one so they will happen closer together or at different times than what was originally planned for them; email sends an automated message after each subscribed action with information about it; condition has specific rules like ’if this happens then do something else.’

Question: What are smart transactional emails?

Answer: With smart transactional emails, you can make beautiful and responsive email designs quickly. You can also use templates made for your marketing campaigns then tweak them to suit. The output of these messages are hosted by our servers so there’s no need to store the message or images yourself potentially removing the requirement that a website be deployed every time an update is made.

Question: What are classic transactional emails?

Answer: Transactional emails are a necessary part of running any successful business. These emails, which include confirmation messages and order notifications for example, typically require an action from the recipient (e.g., following a link to complete their purchase). However not all transactional email is created equal! There’s classic transactional email that you host on your own servers - when sending this type of message content stays stored at our servers while metadata goes back with your company once it has been viewed or clicked by recipients within 30 days after being sent. Classic transactions also allow grouping so you can get granular reporting data without having to use multiple APIs!

Question: What campaigns can I run within Campaign Monitor?

Answer: A campaign involves sending a single email to your recipients, either immediately or by scheduling it to send later. Both types of campaigns you can create and send with our application include a regular campaign (sent once), A/B test campaigns (send twice: one as HTML and the other in plain text). You’re not able to use any different formats outside of HTML or text like PDFs, Microsoft Publisher files — only these two file types are supported.

Question: How do I choose a ‘from’ name?

Answer: You need to choose a name or title that will be recognizable to your subscribers. Often, this is the company’s name or perhaps the product/service you are providing information about for them. In most situations it’s better if you use an organization like ‘ABC Company’ rather than using someone’s individual identity such as Madonna unless they ARE their own brand and there is no other logical choice. If so, follow up with a comma then ABC Corporation (or whatever entity) afterwards.

Question: Why are no-reply addresses not a good option?

Answer: It is important not to appear uninterested when sending emails. Sending from an anonymous email address will make recipients feel ignored and can be frustrating if they need to reach out for something, or even bad news in the long-term as it may affect delivery rates of your message. The way a user engages with your email - including replying back - determines where you’ll end up on their inbox; putting an e-mail address out there could attract its fair share of autoreplies and inappropriate responses while also opening the door open for meaningful interaction with customers who are eager enough to have contact through this medium.