Marketo vs Campaign Monitor

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Campaign Monitor. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Marketo logo


Pricing: Marketo offers a variety of pricing plans to fit different needs and budgets, including: 1. Email Marketing: starts at $1,005/month 2. Lead Management: starts at $1,295/month 3. Marketing Automation: starts at $2,495/month 4. Enterprise: custom pricing and solution tailored to specific needs.


Campaign Monitor logo

Campaign Monitor

Pricing: Campaign Monitor offers three pricing plans: 1. Basic Plan ($9/month): This plan allows for up to 2,500 emails per month and includes all of Campaign Monitor’s features, including email marketing automation, customer segmentation, and analytics reporting. 2. Unlimited Plan ($29/month): This plan allows for unlimited emails per month and includes all of Campaign Monitor’s features, as well as additional features such as priority support and an unlimited number of team members. 3.

Marketo vs Campaign Monitor Highlights

Marketo and Campaign Monitor are two popular marketing automation platforms with distinct differences in features and target audiences.

Marketo offers a comprehensive suite of marketing tools for enterprise-level businesses, including lead management, email marketing, social media management, and analytics. It is designed to handle complex marketing operations and offers extensive integrations with other business software.

On the other hand, Campaign Monitor is focused on providing email marketing and automation solutions for small to mid-sized businesses. Its features include email design tools, subscriber list management, and automation workflows.

While both platforms offer email marketing capabilities, Marketo offers a broader range of features and is targeted towards larger businesses with complex marketing needs. Campaign Monitor, on the other hand, is suited for smaller businesses looking for a more lightweight solution that focuses exclusively on email marketing.

Marketo vs Campaign Monitor Pros

Marketo Pros

  • Marketo offers a wider range of features than Campaign Monitor, such as lead scoring and lead nurturing.
  • Marketo provides a more sophisticated and customizable automation platform.
  • Marketo's reporting and analytics offer more advanced and detailed insights, including ROI and revenue attribution.
  • Marketo integrates with a larger number of CRM and third-party systems, offering more versatility and flexibility.
  • Marketo's customer support and training resources are more extensive than those of Campaign Monitor.
  • Marketo's pricing plans offer more scalability and customization options, allowing businesses to tailor their subscription to their specific needs.
  • Marketo is better suited for B2B marketing and larger organizations, while Campaign Monitor may be more appropriate for smaller businesses and simpler campaigns.

Campaign Monitor Pros

  • Campaign Monitor offers more affordable pricing options compared to Marketo
  • The user interface of Campaign Monitor is simpler and more intuitive, making it easier to use for beginners and small businesses
  • Campaign Monitor offers a variety of pre-built templates, making it easier to create professional-looking email campaigns quickly
  • Campaign Monitor has a strong focus on email marketing, which means it offers more specialized features and functionality for this specific purpose
  • Campaign Monitor offers excellent customer support, with dedicated account managers and 24/7 live chat support available for all users.

Marketo vs Campaign Monitor Cons

Marketo Cons

  • Marketo is a more complex and advanced platform than Campaign Monitor, making it harder for small businesses or beginners to navigate.
  • Marketo has a steeper learning curve, requiring more time and effort to master than Campaign Monitor.
  • Marketo is a more expensive option than Campaign Monitor, which can be a disadvantage for budget-conscious companies.
  • Marketo is primarily focused on B2B marketing, whereas Campaign Monitor is geared towards small businesses and non-profits.
  • Campaign Monitor offers a more intuitive and user-friendly interface, allowing for easier customization and campaign creation without requiring technical expertise.

Campaign Monitor Cons

  • Limited integration options compared to Marketo
  • Lack of advanced automation features and customization options
  • Higher pricing for large contact lists
  • Limited social media marketing integrations compared to Marketo
  • Less built-in functionality for A/B testing and optimization
  • Limited reporting and analytics capabilities compared to Marketo
  • Less robust lead scoring and nurturing options
  • Limited pre-built templates and design options compared to Marketo
  • Lacks the ability to create complex multi-step campaigns and workflows

Marketo & Campaign Monitor Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Campaign Monitor uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Campaign Monitor makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Campaign Monitor integration diagram
  • First name
  • Last name

Campaign Monitor Integration Guide

Other Marketo & Campaign Monitor Marketing Automation platform comparisons

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Marketo and Campaign Monitor Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a marketing automation platform that helps businesses automate and streamline their marketing campaigns.

Question: What are the key features of Marketo?

Answer: The key features of Marketo include lead management, email marketing, marketing analytics, social media marketing, and marketing automation.

Question: What kind of businesses use Marketo?

Answer: Marketo is used by businesses of all sizes and industries, including B2B and B2C companies.

Question: How is Marketo priced?

Answer: Marketo is priced based on the number of contacts in your database and the features you choose. Pricing can range from a few hundred dollars to tens of thousands of dollars per month.

Question: How long does it take to get started with Marketo?

Answer: Getting started with Marketo can take anywhere from a few days to a few weeks, depending on the complexity of your marketing campaigns and the customization required.

Question: Does Marketo integrate with other marketing tools?

Answer: Yes, Marketo integrates with a variety of marketing tools, including CRM platforms, social media platforms, and analytics tools.

Question: What kind of support does Marketo offer?

Answer: Marketo offers a variety of support options, including phone and email support, a knowledge base, and a customer community forum.

Question: What is Campaign Monitor?

Answer: Campaign Monitor is a powerful email marketing platform that enables businesses to create, send, and track email campaigns that engage customers and drive revenue.

Question: What types of email campaigns can I create with Campaign Monitor?

Answer: Campaign Monitor offers a range of email campaign types, including newsletters, promotional emails, abandoned cart reminders, welcome series, and more.

Question: Can I integrate Campaign Monitor with other business tools and platforms?

Answer: Yes, Campaign Monitor integrates with a variety of tools and platforms, including ecommerce platforms like Shopify and Magento, CRMs like Salesforce and Zoho, and website builders like WordPress and Squarespace.

Question: Is Campaign Monitor easy to use for beginners?

Answer: Yes, Campaign Monitor is designed with ease of use in mind and offers intuitive drag-and-drop editors and templates that make it easy for beginners to create professional email campaigns.

Question: Does Campaign Monitor offer automation features?

Answer: Yes, Campaign Monitor offers powerful automation features that enable businesses to create triggered campaigns based on subscriber behavior, such as abandoned cart reminders and welcome series.

Question: How does Campaign Monitor ensure deliverability of my emails?

Answer: Campaign Monitor uses advanced technology and best practices to ensure your emails land in subscribers' inboxes, including authentication protocols, spam testing, and email client testing.

Question: How much does Campaign Monitor cost?

Answer: Campaign Monitor offers different pricing tiers depending on your business needs, starting at $9/month for the Basic plan and going up to $149/month for the Premier plan. Custom plans are also available for larger businesses.

Question: What is Campaign Monitor?

Answer: Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating an easy way for readers to grow engagement with your list. You can customize templates, drag-and-drop builder features help you design the perfect message without any technical expertise needed! With their segmentation feature on hand, you’ll be able to deliver targeted content based off of engagements happening within your newsletter so nothing goes unnoticed.

Question: What are journeys?

Answer: A journey is a series of steps that can be triggered by any subscriber-related event. There are three types: Delay, Email and Condition. Delay means to add some time in between the first step and the following one so they will happen closer together or at different times than what was originally planned for them; email sends an automated message after each subscribed action with information about it; condition has specific rules like ’if this happens then do something else.’

Question: What are smart transactional emails?

Answer: With smart transactional emails, you can make beautiful and responsive email designs quickly. You can also use templates made for your marketing campaigns then tweak them to suit. The output of these messages are hosted by our servers so there’s no need to store the message or images yourself potentially removing the requirement that a website be deployed every time an update is made.

Question: What are classic transactional emails?

Answer: Transactional emails are a necessary part of running any successful business. These emails, which include confirmation messages and order notifications for example, typically require an action from the recipient (e.g., following a link to complete their purchase). However not all transactional email is created equal! There’s classic transactional email that you host on your own servers - when sending this type of message content stays stored at our servers while metadata goes back with your company once it has been viewed or clicked by recipients within 30 days after being sent. Classic transactions also allow grouping so you can get granular reporting data without having to use multiple APIs!

Question: What campaigns can I run within Campaign Monitor?

Answer: A campaign involves sending a single email to your recipients, either immediately or by scheduling it to send later. Both types of campaigns you can create and send with our application include a regular campaign (sent once), A/B test campaigns (send twice: one as HTML and the other in plain text). You’re not able to use any different formats outside of HTML or text like PDFs, Microsoft Publisher files — only these two file types are supported.

Question: How do I choose a ‘from’ name?

Answer: You need to choose a name or title that will be recognizable to your subscribers. Often, this is the company’s name or perhaps the product/service you are providing information about for them. In most situations it’s better if you use an organization like ‘ABC Company’ rather than using someone’s individual identity such as Madonna unless they ARE their own brand and there is no other logical choice. If so, follow up with a comma then ABC Corporation (or whatever entity) afterwards.

Question: Why are no-reply addresses not a good option?

Answer: It is important not to appear uninterested when sending emails. Sending from an anonymous email address will make recipients feel ignored and can be frustrating if they need to reach out for something, or even bad news in the long-term as it may affect delivery rates of your message. The way a user engages with your email - including replying back - determines where you’ll end up on their inbox; putting an e-mail address out there could attract its fair share of autoreplies and inappropriate responses while also opening the door open for meaningful interaction with customers who are eager enough to have contact through this medium.