Salesforce vs Campaign Monitor

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Salesforce and Campaign Monitor. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Salesforce logo


Pricing: Salesforce offers a range of pricing options depending on the product and the size of your organization. Some of the popular pricing options for Salesforce are: 1. Salesforce Essentials: This is an entry-level CRM solution designed for small businesses, priced at $25 per user per month. 2. Salesforce Professional: Aimed at small to medium-sized businesses, this plan starts at $75 per user per month. 3.


Campaign Monitor logo

Campaign Monitor

Pricing: Campaign Monitor offers subscription plans based on the number of subscribers you have in your email list. Here's a summary of their pricing: 1. Basic Plan - Starts at $9 per month for up to 500 subscribers. This includes basic email marketing features, email and chat support, and access to the email builder. 2. Unlimited Plan - Starts at $29 per month for unlimited subscribers. This includes all basic features plus advanced automation, A/B testing, priority support, and additional integrations.

Salesforce vs Campaign Monitor Highlights

Salesforce is a CRM (customer relationship management) software platform that is designed to manage customer information, automate sales, marketing, and customer support processes, and provide insights into customer behavior and preferences. It offers a wide range of features such as lead and opportunity management, contact and account management, marketing automation, analytics and reporting, and mobile accessibility.

On the other hand, Campaign Monitor is an email marketing software platform that is designed to help businesses create, send and track targeted email campaigns. It offers features such as personalized email marketing templates, subscriber list management, behavioral targeting, automation workflows, and real-time analytics.

The main difference between Salesforce and Campaign Monitor is that Salesforce is a comprehensive CRM platform that enables businesses to manage and optimize the entire customer lifecycle, while Campaign Monitor specializes in email marketing and is best suited for businesses that want to enhance their email marketing strategy. Additionally, Salesforce offers a wide range of features beyond email marketing, including sales automation, customer service, and analytics, while Campaign Monitor is focused solely on email marketing.

Salesforce vs Campaign Monitor Pros

Salesforce Pros

  • Pros of Salesforce:
  • Wide range of features for sales, marketing, and customer service management.
  • Ability to generate powerful reports and analytics.
  • Efficient communication tools for internal teams and with customers.
  • Customizable interface and workflows to fit specific business needs.
  • Integration with various external tools and applications.
  • Pros of Campaign Monitor:
  • Easy-to-use interface for creating and sending email campaigns.
  • Pre-designed templates and drag-and-drop builder for creating professional-looking emails.
  • Advanced automation tools for segmenting and targeting audiences.
  • Real-time tracking of email campaign performance.
  • Affordable pricing plans for small businesses.

Campaign Monitor Pros

  • Pros of Campaign Monitor over Salesforce:
  • User-friendly and intuitive interface for designing and sending emails
  • Advanced segmentation options for targeting specific groups of subscribers
  • Built-in tools for creating and managing email marketing campaigns
  • Affordable pricing options for businesses of any size
  • Integration with popular third-party applications and services
  • Provides detailed reporting and analytics on email campaigns
  • Offers a free trial for new users to test out the platform before committing to a subscription.

Salesforce vs Campaign Monitor Cons

Salesforce Cons

  • Salesforce can be more expensive than Campaign Monitor, especially for small businesses with limited budgets.
  • Salesforce may have a steeper learning curve for beginners who are less familiar with the platform.
  • Salesforce may not have the same level of intuitive user interface and email design capabilities as Campaign Monitor.
  • Salesforce may require additional integrations and third-party tools for certain features, which can add to the cost and complexity of the platform.
  • Salesforce may not be as specialized for email marketing compared to Campaign Monitor, which is a specifically designed email marketing platform.

Campaign Monitor Cons

  • Limited integration capabilities compared to Salesforce
  • Less comprehensive reporting and analytics features
  • No built-in CRM system
  • Higher pricing plans compared to Salesforce
  • Limited marketing automation capabilities compared to Salesforce
  • Limited customizability of email templates and landing pages.

Salesforce & Campaign Monitor Hyperise Integrations

Salesforce uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Salesforce makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Salesforce integration diagram
  • First name
  • Last name
  • Using business Website passed from Salesforce, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Salesforce Integration Guide

Campaign Monitor uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Campaign Monitor makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Campaign Monitor integration diagram
  • First name
  • Last name

Campaign Monitor Integration Guide

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Salesforce and Campaign Monitor Frequently Asked Questions

Question: What is Salesforce?

Answer: Salesforce is a cloud-based customer relationship management (CRM) software that helps companies manage their sales, marketing, and customer support activities.

Question: How much does Salesforce cost?

Answer: The cost of Salesforce varies based on the edition and the number of users. The most popular edition, Salesforce Enterprise, starts at $150 per user per month.

Question: What is the difference between Salesforce Enterprise and Salesforce Professional?

Answer: Salesforce Enterprise is designed for larger organizations with more complex sales processes, while Salesforce Professional is designed for smaller organizations with simpler sales processes.

Question: How does Salesforce integrate with other systems?

Answer: Salesforce has built-in integration with many popular applications, including Microsoft Office, Google Apps, and QuickBooks. It also offers an API for custom integrations.

Question: What is the difference between Salesforce and other CRM systems?

Answer: Salesforce is a cloud-based CRM system that offers a wide range of features and integrations. It also has a large user community and a robust app marketplace.

Question: Is Salesforce secure?

Answer: Salesforce is a highly secure platform, with features such as two-factor authentication, data encryption, and regular security audits.

Question: How is Salesforce licensed?

Answer: Salesforce is licensed based on the number of users and the edition of the software. Users can choose either an annual contract or a month-to-month subscription.

Question: What is Campaign Monitor?

Answer: Campaign Monitor is an email marketing and automation software that helps businesses of all sizes create, send, and personalize email campaigns.

Question: Can I import my existing email list into Campaign Monitor?

Answer: Yes, you can. Campaign Monitor provides several options to import your email list, including CSV file, copy-pasting, or integrating with third-party services like Salesforce.

Question: Does Campaign Monitor provide email templates?

Answer: Yes, it does. Campaign Monitor offers a library of professionally designed email templates that are easy to customize and adapt to your brand.

Question: Can I automate my email campaigns using Campaign Monitor?

Answer: Yes, you can. Campaign Monitor provides an easy-to-use visual automation builder that lets you create automated email campaigns based on triggers, actions, and conditions.

Question: How much does Campaign Monitor cost?

Answer: Campaign Monitor offers a range of pricing plans starting at $9/month for basic email marketing features and going up to custom pricing for enterprise solutions.

Question: What kind of analytics does Campaign Monitor provide for email campaigns?

Answer: Campaign Monitor provides comprehensive analytics for email campaigns, including open rates, click-through rates, unsubscribe rates, and more. It also offers advanced reporting features like heat maps and click maps to help you optimize your campaigns.

Question: How does Campaign Monitor ensure email deliverability?

Answer: Campaign Monitor follows industry best practices and uses email authentication protocols like SPF, DKIM, and DMARC to verify emails and protect against spam. It also has partnerships with major ISPs to ensure high deliverability rates.

Question: What is Campaign Monitor?

Answer: Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating an easy way for readers to grow engagement with your list. You can customize templates, drag-and-drop builder features help you design the perfect message without any technical expertise needed! With their segmentation feature on hand, you’ll be able to deliver targeted content based off of engagements happening within your newsletter so nothing goes unnoticed.

Question: What are journeys?

Answer: A journey is a series of steps that can be triggered by any subscriber-related event. There are three types: Delay, Email and Condition. Delay means to add some time in between the first step and the following one so they will happen closer together or at different times than what was originally planned for them; email sends an automated message after each subscribed action with information about it; condition has specific rules like ’if this happens then do something else.’

Question: What are smart transactional emails?

Answer: With smart transactional emails, you can make beautiful and responsive email designs quickly. You can also use templates made for your marketing campaigns then tweak them to suit. The output of these messages are hosted by our servers so there’s no need to store the message or images yourself potentially removing the requirement that a website be deployed every time an update is made.

Question: What are classic transactional emails?

Answer: Transactional emails are a necessary part of running any successful business. These emails, which include confirmation messages and order notifications for example, typically require an action from the recipient (e.g., following a link to complete their purchase). However not all transactional email is created equal! There’s classic transactional email that you host on your own servers - when sending this type of message content stays stored at our servers while metadata goes back with your company once it has been viewed or clicked by recipients within 30 days after being sent. Classic transactions also allow grouping so you can get granular reporting data without having to use multiple APIs!

Question: What campaigns can I run within Campaign Monitor?

Answer: A campaign involves sending a single email to your recipients, either immediately or by scheduling it to send later. Both types of campaigns you can create and send with our application include a regular campaign (sent once), A/B test campaigns (send twice: one as HTML and the other in plain text). You’re not able to use any different formats outside of HTML or text like PDFs, Microsoft Publisher files — only these two file types are supported.

Question: How do I choose a ‘from’ name?

Answer: You need to choose a name or title that will be recognizable to your subscribers. Often, this is the company’s name or perhaps the product/service you are providing information about for them. In most situations it’s better if you use an organization like ‘ABC Company’ rather than using someone’s individual identity such as Madonna unless they ARE their own brand and there is no other logical choice. If so, follow up with a comma then ABC Corporation (or whatever entity) afterwards.

Question: Why are no-reply addresses not a good option?

Answer: It is important not to appear uninterested when sending emails. Sending from an anonymous email address will make recipients feel ignored and can be frustrating if they need to reach out for something, or even bad news in the long-term as it may affect delivery rates of your message. The way a user engages with your email - including replying back - determines where you’ll end up on their inbox; putting an e-mail address out there could attract its fair share of autoreplies and inappropriate responses while also opening the door open for meaningful interaction with customers who are eager enough to have contact through this medium.