ConvertKit vs Campaign Monitor

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of ConvertKit and Campaign Monitor. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

ConvertKit logo


Pricing: ConvertKit offers three different pricing plans to its customers: 1. Free: Perfect for beginner bloggers, this plan features core features, light customization, and up to 1,000 email subscribers. 2. Growth: Perfect for entrepreneurs and bloggers who are growing their audience and revenue. This plan features automation and tagging, unlimited email subscribers and multiple opt-in forms for $29 per month. 3. Pro: Perfect for experienced bloggers, businesses, and entrepreneurs.


Campaign Monitor logo

Campaign Monitor

Pricing: Campaign Monitor offers three subscription plans for customers to choose from: * Essentials ($9/month): Includes access to all features, up to 2,500 subscribers, and unlimited sends. * Standard ($29/month): Includes access to all features, up to 25,000 subscribers, and unlimited sends. * Premier ($149/month): Includes access to all features, up to 200,000 subscribers, and unlimited sends.

ConvertKit vs Campaign Monitor Highlights

ConvertKit is a powerful email marketing tool designed to help marketers better interact and engage with customers. The platform allows users to send automated emails triggered by customers interests, segment email list based on customer data, create opt-in forms to collect email addresses and additional customer data, and track the progress of each campaign. ConvertKit also gives users the ability to analyze customer data, view customer analytics, and broadcast emails to the entire list.

Campaign Monitor on the other hand is an email marketing tool that allows users to create, send, and monitor campaigns. The platform allows users to create templates for their campaigns, create sophisticated segmentations of their lists, deliver automated campaigns, and provide deep insights into their campaigns. Campaign Monitor also allows users to create tags, automate customer journeys, and easily embed images and other media into their emails.

The main difference between ConvertKit and Campaign Monitor is that ConvertKit provides more advanced automation capabilities. With ConvertKit, users can set up automated emails triggered by customer interests, while Campaign Monitor offers more traditional email automation capabilities such as creating automated campaigns and segmented lists. Additionally, ConvertKit has more options for creating opt-in forms and collecting customer data, while Campaign Monitor allows users to embed images and other media into their emails.

ConvertKit vs Campaign Monitor Pros

ConvertKit Pros

  • Pros of ConvertKit compared to Campaign Monitor:
  • Easier to use and manage for beginners
  • More automation options for creating personalized email campaigns
  • Easier segmentation of contacts
  • More comprehensive tagging functionality
  • More comprehensive API and webhooks
  • Ability to offer product upgrades and free trials to customers
  • Easier integrations with other popular software
  • More detailed and customizable reports
  • Improved customer support with an active forums and live chat

Campaign Monitor Pros

  • Pros for Campaign Monitor Compared to ConvertKit:
  • More cost effective pricing structure
  • Easier to use drag and drop builder
  • Offers spam checker to ensure emails reach inboxes
  • Automation workflows are more comprehensive
  • Ability to personalize emails with customer attributes
  • Powerful analytics tools to measure success of campaigns
  • Better customer service and support team available to help quickly

ConvertKit vs Campaign Monitor Cons

ConvertKit Cons

  • ConvertKit has fewer features than Campaign Monitor (no A/B testing)
  • Campaign Monitor has better customer service and is more user friendly
  • ConvertKit has a steeper learning curve
  • Campaign Monitor offers these features at a lower cost than ConvertKit
  • ConvertKit does not offer mobile-friendly templates
  • Campaign Monitor allows for more sophisticated automations
  • ConvertKit does not have a user-friendly drag-and-drop editor

Campaign Monitor Cons

  • Campaign Monitor does not have the same level of automation and the customization that ConvertKit offers
  • Campaign Monitor does not offer tag-based segmentation
  • Campaign Monitor does not have the same level of reporting and analytics as ConvertKit, such as tracking opens and clicks
  • Campaign Monitor does not have an intuitive visual content builder to easily design emails
  • Campaign Monitor services are typically more expensive than similar services from ConvertKit

ConvertKit & Campaign Monitor Hyperise Integrations

ConvertKit uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ConvertKit makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ConvertKit integration diagram
  • First name

ConvertKit Integration Guide

Campaign Monitor uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Campaign Monitor makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Campaign Monitor integration diagram
  • First name
  • Last name

Campaign Monitor Integration Guide

Other ConvertKit & Campaign Monitor Email Marketing platform comparisons

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ConvertKit and Campaign Monitor Frequently Asked Questions

Question: What type of customers does ConvertKit work best for?

Answer: ConvertKit works best for online creators such as bloggers, podcasters, YouTubers, entrepreneurs, and anyone who creates online content.

Question: Does ConvertKit offer a free trial?

Answer: Yes, ConvertKit offers a free trial of their service. You can sign up for the free trial and get started without spending any money.

Question: Can I customize the forms and templates that come with ConvertKit?

Answer: Yes, you have the ability to completely customize the forms, templates, and workflows that come with ConvertKit. This includes being able to customize the fields, designs, and copy.

Question: Does ConvertKit have the ability to segment my list and send targeted emails?

Answer: Yes, ConvertKit allows you to segment your list and send emails to the segments you create. This ensures that your emails are relevant and each segment of your list is receiving the content they are most interested in.

Question: Does ConvertKit integrate with other tools and services?

Answer: Yes, ConvertKit integrates with over 300 popular tools and services. This makes it easy to connect ConvertKit with the other services you are already using in your business.

ConvertKit vs Campaign Monitor

Question: What does ConvertKit do?

Answer: Convertkit is the ultimate marketing tool for automation. It lets users create easy forms and drip campaigns to automatically send mails to new subscribers, while delivering a simple solution for any other campaign needs that you may have as well!

Question: What’s the ConvertKit Community all about?

Answer: Just click the ‘Community’ link from the dropdown menu, accessible on any page in your ConvertKit account. A new community will be created for you using your existing login details and a place to jump right into our vibrant online space! We’re around each day answering questions/providing resources so come find us at anytime with whatever is weighing on your mind. Once inside group chat, make sure to ask about getting support or information specific to what type of creator you are (e.g. blogger).

Question: What is a sequence?

Answer: Sequences are a fun way to keep in touch with your subscribers. Sequences allow you to send automated emails on set schedules directly from the Dashboard or API, and they’re perfect for giving regular updates about new blog posts or other content that may interest them most. They can also be used as an easy reminder service - get automatic notifications when someone subscribes using this sequence! Sequence is self-contained sets of automated emails where subscribers follow through each email sequentially starting at the first one sent since their addition into the list (in relation with time). Send times are relative between all sequences which means if there’s any delay before sending out messages; it will take longer for recipients who were added after others because those ones have been waiting.

Question: What’s the difference between a sequence and a broadcast?

Answer: Sequences are the perfect tool for creating automated, evergreen-style content. They allow you to put together a sequence of emails that’s powered by one central theme and send them out on a set schedule - making it easy for your readers to get daily or weekly updates from you! Broadcasts might seem like they’re just used in more targeted email sequences but actually have their own purpose too: if there is something important going down, use broadcasts as an opportunity help make sure everyone who needs this information has access to it right away!

Question: What is an automation?

Answer: Automations are a way for you to create an automated path through your account. Think of them as maps, guiding the subscribers from one place in your account (destination) to another along their journey with you!

Question: What is a link trigger?

Answer: Link triggers are like a link with an extra perk. Linking to your email series will automatically subscribe the reader when they click on it, and you can use this power for more than just posting links! Add tags or even sets of emails in one fell swoop by setting up some smart-triggers all at once. It’s so fast that we’re thinking of renaming them link shortcuts! To create a link trigger in your account click the ‘Add Rule’ button in the Rules page. Then, under Trigger select ‘Clicks a Link’ and give your link trigger a name and destination URL. You can then select an action for the trigger, such as add a tag, or trigger a sequence etc. Save your new rule and you’re done!

Question: What is Campaign Monitor?

Answer: Campaign Monitor is an email marketing and automation platform designed to help organizations communicate with their customers and prospects. Campaign Monitor provides an all-in-one solution to create, send, and track email campaigns from start to finish.

Question: How can I create a Campaign Monitor account?

Answer: You can create a new Campaign Monitor account by following the instructions here: You’ll be asked to provide some basic information and an email address to create your new account.

Question: What types of email campaigns can I create with Campaign Monitor?

Answer: With Campaign Monitor you can create a variety of email campaigns, including newsletters, automated messages, triggered campaigns, and more. You can also customize each email to suit your needs.

Question: How do I send a campaign in Campaign Monitor?

Answer: Once you have created your email campaign, you will need to click the “Send” button at the top of the page. You can then enter the email addresses of your intended recipients and review the content of your message before sending.

Question: How can I track the performance of my Campaign Monitor campaigns?

Answer: Campaign Monitor provides extensive reporting for each email campaign you create. You can view details about open rates, delivery rates, clicks, and other metrics to see how your campaigns are performing.

Question: What is Campaign Monitor?

Answer: Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating an easy way for readers to grow engagement with your list. You can customize templates, drag-and-drop builder features help you design the perfect message without any technical expertise needed! With their segmentation feature on hand, you’ll be able to deliver targeted content based off of engagements happening within your newsletter so nothing goes unnoticed.

Question: What are journeys?

Answer: A journey is a series of steps that can be triggered by any subscriber-related event. There are three types: Delay, Email and Condition. Delay means to add some time in between the first step and the following one so they will happen closer together or at different times than what was originally planned for them; email sends an automated message after each subscribed action with information about it; condition has specific rules like ’if this happens then do something else.’

Question: What are smart transactional emails?

Answer: With smart transactional emails, you can make beautiful and responsive email designs quickly. You can also use templates made for your marketing campaigns then tweak them to suit. The output of these messages are hosted by our servers so there’s no need to store the message or images yourself potentially removing the requirement that a website be deployed every time an update is made.

Question: What are classic transactional emails?

Answer: Transactional emails are a necessary part of running any successful business. These emails, which include confirmation messages and order notifications for example, typically require an action from the recipient (e.g., following a link to complete their purchase). However not all transactional email is created equal! There’s classic transactional email that you host on your own servers - when sending this type of message content stays stored at our servers while metadata goes back with your company once it has been viewed or clicked by recipients within 30 days after being sent. Classic transactions also allow grouping so you can get granular reporting data without having to use multiple APIs!

Question: What campaigns can I run within Campaign Monitor?

Answer: A campaign involves sending a single email to your recipients, either immediately or by scheduling it to send later. Both types of campaigns you can create and send with our application include a regular campaign (sent once), A/B test campaigns (send twice: one as HTML and the other in plain text). You’re not able to use any different formats outside of HTML or text like PDFs, Microsoft Publisher files — only these two file types are supported.

Question: How do I choose a ‘from’ name?

Answer: You need to choose a name or title that will be recognizable to your subscribers. Often, this is the company’s name or perhaps the product/service you are providing information about for them. In most situations it’s better if you use an organization like ‘ABC Company’ rather than using someone’s individual identity such as Madonna unless they ARE their own brand and there is no other logical choice. If so, follow up with a comma then ABC Corporation (or whatever entity) afterwards.

Question: Why are no-reply addresses not a good option?

Answer: It is important not to appear uninterested when sending emails. Sending from an anonymous email address will make recipients feel ignored and can be frustrating if they need to reach out for something, or even bad news in the long-term as it may affect delivery rates of your message. The way a user engages with your email - including replying back - determines where you’ll end up on their inbox; putting an e-mail address out there could attract its fair share of autoreplies and inappropriate responses while also opening the door open for meaningful interaction with customers who are eager enough to have contact through this medium.