Mailchimp vs Campaign Monitor

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and Campaign Monitor. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: Mailchimp offers several pricing plans based on the number of subscribers you have and the features you need. They also offer a free plan with limited features. Here are their paid pricing plans for their email marketing service: - Essentials: starting at $9.99/month for up to 500 subscribers - Standard: starting at $14.



Campaign Monitor logo

Campaign Monitor

Pricing: Campaign Monitor offers a range of pricing plans based on the number of subscribers you have and the features you need. Here are the basic plans: - Basic Plan: This plan starts at $9/month, allowing you to send unlimited emails to up to 500 subscribers. - Unlimited Plan: The Unlimited plan starts at $29/month, allowing you to send unlimited emails to up to 500 subscribers, with access to advanced features and analytics.

Mailchimp vs Campaign Monitor Highlights

Mailchimp and Campaign Monitor are both email marketing platforms that allow users to create and send newsletters, campaigns and automated emails. The main difference between the two platforms lies in their target audience, features, and pricing.

Mailchimp is designed to cater to small businesses and startups, offering a range of features such as segmentation, automation, A/B testing and analytics. They have a user-friendly interface and a drag-and-drop editor that makes it easy for users to craft professional-looking emails. Mailchimp's pricing model is based on a sliding scale, where the cost increases as the number of subscribers' increases.

Campaign Monitor, on the other hand, is designed for larger enterprises and organizations that require more advanced features such as dynamic content, comprehensive reporting, and integrations with other marketing tools. They use a pay-per-email pricing model, which means that customers only pay for what they send, making it a more cost-effective option for those who send fewer emails.

In a nutshell, Mailchimp is ideal for small businesses that want an affordable email marketing solution with basic features, whereas Campaign Monitor is the preferred option for larger organizations that require advanced features and a scalable pricing model.

Mailchimp vs Campaign Monitor Pros

Mailchimp Pros

  • Free plan available with limited features in Mailchimp
  • More email templates to choose from in Mailchimp
  • Integrates with more third-party tools and apps than Campaign Monitor
  • Offers social media and ad retargeting features in Mailchimp
  • Advanced audience segmentation and tagging options in Mailchimp
  • Better customer support options with Mailchimp
  • More affordable pricing plans with Mailchimp for larger email lists

Campaign Monitor Pros

  • Campaign Monitor offers better customization options for email templates compared to Mailchimp, which can help businesses create more unique and attractive emails.
  • Campaign Monitor has a more comprehensive reporting and analytics system, providing businesses with more in-depth insights into their email campaigns performance.
  • Campaign Monitor has a better customer support system, offering phone support and 24/7 email support, while Mailchimp only offers email support.
  • Campaign Monitor has a more straightforward pricing system and offers more scalable pricing options, making it easier for businesses to scale their email marketing efforts as they grow.
  • Campaign Monitor has a better user interface, providing a cleaner and more intuitive user experience overall.

Mailchimp vs Campaign Monitor Cons

Mailchimp Cons

  • Here are some of the cons of Mailchimp compared to Campaign Monitor:
  • Limited email templates: Mailchimp offers a limited number of email templates, whereas Campaign Monitor has a wider range of options.
  • Restrictions on automation: Mailchimp's automation features are limited compared to Campaign Monitor's advanced automation options.
  • Complexity of the platform: Mailchimp's interface can be overwhelming and confusing for beginners, whereas Campaign Monitor's platform is more intuitive and user-friendly.
  • Customer support: Campaign Monitor has been praised for their excellent customer support, while Mailchimp's response time to customer queries can be slower at times.
  • No mobile app: Mailchimp doesn't offer a mobile app for their platform, making it less convenient for mobile users compared to Campaign Monitor's mobile app.

Campaign Monitor Cons

  • Limited templates and design customization options
  • Less intuitive interface and workflow for email creation and list management
  • No built-in landing page creator or social media ad creation tools
  • More expensive pricing plans, especially for larger lists and advanced features
  • Limited automation and segmentation capabilities
  • No mobile app for on-the-go campaign management

Mailchimp & Campaign Monitor Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Campaign Monitor uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Campaign Monitor makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Campaign Monitor integration diagram
  • First name
  • Last name

Campaign Monitor Integration Guide

Other Mailchimp & Campaign Monitor Email Marketing platform comparisons

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Mailchimp and Campaign Monitor Frequently Asked Questions

Question: What is Mailchimp?

Answer: Mailchimp is an all-in-one marketing platform designed to help businesses of all sizes automate their marketing campaigns, grow their audience, and boost their sales.

Question: What are the pricing plans for Mailchimp?

Answer: Mailchimp has a range of pricing plans, including a free plan, a paid Grow plan, and a paid Pro plan. The plans vary depending on the number of contacts you have and the features you need.

Question: What is the difference between the paid plans and the free plan?

Answer: The free plan is limited in terms of features and the number of contacts you can have. The paid plans offer more features, advanced segmentation options, and the ability to send more emails to a larger number of subscribers.

Question: How does Mailchimp ensure email deliverability?

Answer: Mailchimp uses a number of tactics to ensure email deliverability, including authenticating your domain, monitoring your bounce and complaint rates, and providing you with tools to clean and manage your email list.

Question: Can I use Mailchimp with other apps?

Answer: Yes, Mailchimp integrates with a number of apps, such as Shopify, Salesforce, and WooCommerce. Integrating with other apps can help you automate your workflows and make your marketing campaigns more effective.

Question: How does Mailchimp help with lead generation?

Answer: Mailchimp offers a suite of lead generation tools, including pop-up forms and landing pages, to help you capture email addresses and grow your subscriber list.

Question: What kind of support does Mailchimp offer?

Answer: Mailchimp offers a knowledge base, email support, chat support, and phone support to help you with any questions or issues you may have.

Question: What is Campaign Monitor?

Answer: Campaign Monitor is an email marketing software that allows businesses to create, send, and track email campaigns.

Question: Can I import my email list into Campaign Monitor?

Answer: Yes, you can import your email list into Campaign Monitor in several ways, including via a CSV file, copy-pasting from Excel, or syncing with your contact management system.

Question: How much does Campaign Monitor cost?

Answer: The cost of Campaign Monitor varies depending on your email list size and the features you need. The pricing plans start at $9 per month for up to 500 subscribers.

Question: What types of campaigns can I create with Campaign Monitor?

Answer: Campaign Monitor offers a range of customizable campaign types, including regular newsletters, automated journeys, and transactional emails.

Question: Does Campaign Monitor provide analytics after sending a campaign?

Answer: Yes, Campaign Monitor provides detailed analytics for each sent campaign, including open rates, click-through rates, bounce rates, and more.

Question: Is Campaign Monitor GDPR compliant?

Answer: Yes, Campaign Monitor is GDPR compliant and offers a range of tools to help you manage your compliance requirements.

Question: Can I integrate Campaign Monitor with other tools?

Answer: Yes, Campaign Monitor integrates with many different tools and platforms like Salesforce, Shopify, WordPress, and more.

Question: Does Campaign Monitor support A/B testing of campaigns?

Answer: Yes, Campaign Monitor offers A/B testing for campaigns to help you determine the most effective strategies for your email marketing.

Question: What is Campaign Monitor?

Answer: Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating an easy way for readers to grow engagement with your list. You can customize templates, drag-and-drop builder features help you design the perfect message without any technical expertise needed! With their segmentation feature on hand, you’ll be able to deliver targeted content based off of engagements happening within your newsletter so nothing goes unnoticed.

Question: What are journeys?

Answer: A journey is a series of steps that can be triggered by any subscriber-related event. There are three types: Delay, Email and Condition. Delay means to add some time in between the first step and the following one so they will happen closer together or at different times than what was originally planned for them; email sends an automated message after each subscribed action with information about it; condition has specific rules like ’if this happens then do something else.’

Question: What are smart transactional emails?

Answer: With smart transactional emails, you can make beautiful and responsive email designs quickly. You can also use templates made for your marketing campaigns then tweak them to suit. The output of these messages are hosted by our servers so there’s no need to store the message or images yourself potentially removing the requirement that a website be deployed every time an update is made.

Question: What are classic transactional emails?

Answer: Transactional emails are a necessary part of running any successful business. These emails, which include confirmation messages and order notifications for example, typically require an action from the recipient (e.g., following a link to complete their purchase). However not all transactional email is created equal! There’s classic transactional email that you host on your own servers - when sending this type of message content stays stored at our servers while metadata goes back with your company once it has been viewed or clicked by recipients within 30 days after being sent. Classic transactions also allow grouping so you can get granular reporting data without having to use multiple APIs!

Question: What campaigns can I run within Campaign Monitor?

Answer: A campaign involves sending a single email to your recipients, either immediately or by scheduling it to send later. Both types of campaigns you can create and send with our application include a regular campaign (sent once), A/B test campaigns (send twice: one as HTML and the other in plain text). You’re not able to use any different formats outside of HTML or text like PDFs, Microsoft Publisher files — only these two file types are supported.

Question: How do I choose a ‘from’ name?

Answer: You need to choose a name or title that will be recognizable to your subscribers. Often, this is the company’s name or perhaps the product/service you are providing information about for them. In most situations it’s better if you use an organization like ‘ABC Company’ rather than using someone’s individual identity such as Madonna unless they ARE their own brand and there is no other logical choice. If so, follow up with a comma then ABC Corporation (or whatever entity) afterwards.

Question: Why are no-reply addresses not a good option?

Answer: It is important not to appear uninterested when sending emails. Sending from an anonymous email address will make recipients feel ignored and can be frustrating if they need to reach out for something, or even bad news in the long-term as it may affect delivery rates of your message. The way a user engages with your email - including replying back - determines where you’ll end up on their inbox; putting an e-mail address out there could attract its fair share of autoreplies and inappropriate responses while also opening the door open for meaningful interaction with customers who are eager enough to have contact through this medium.