Mailchimp and Campaign Monitor are both email marketing platforms that allow users to create and send newsletters, campaigns and automated emails. The main difference between the two platforms lies in their target audience, features, and pricing.
Mailchimp is designed to cater to small businesses and startups, offering a range of features such as segmentation, automation, A/B testing and analytics. They have a user-friendly interface and a drag-and-drop editor that makes it easy for users to craft professional-looking emails. Mailchimp's pricing model is based on a sliding scale, where the cost increases as the number of subscribers' increases.
Campaign Monitor, on the other hand, is designed for larger enterprises and organizations that require more advanced features such as dynamic content, comprehensive reporting, and integrations with other marketing tools. They use a pay-per-email pricing model, which means that customers only pay for what they send, making it a more cost-effective option for those who send fewer emails.
In a nutshell, Mailchimp is ideal for small businesses that want an affordable email marketing solution with basic features, whereas Campaign Monitor is the preferred option for larger organizations that require advanced features and a scalable pricing model.