Klaviyo vs Campaign Monitor

Klaviyo vs Campaign Monitor Highlights

Klaviyo vs Campaign Monitor Pros

Klaviyo Pros

• Advanced segmentation capabilities: Klaviyo allows for complex targeting rules, including the ability to target by time since the last purchase, past purchase amounts, and type of products purchased.
• Easier email creation: Klaviyo provides an intuitive drag-and-drop editor with tools that make it easier to design beautiful and effective emails.
• Automation: Klaviyo has extensive automation tools that let you send emails based on customer behavior or user-defined conditions.
• Advanced analytics: Klaviyo offers detailed insights into the performance of your email campaigns, including revenue from each list segment and open, click, and revenue rates by campaign.
• Comprehensive customization options: Klaviyo allows users to personalize emails and website interactions for customers in limitless ways.
• Comprehensive A/B testing capabilities: Klaviyo lets you compare different versions of your emails and the results of each, providing valuable insights into what works best for your particular audience.

Campaign Monitor Pros

• Easier to use interface
• Automation templates for faster setup
• Improved analytics for more insights
• Ability to send optimizing emails to different segments
• Improved workflow optimization
• Solution for A/B testing
• High volume email sending capabilities
• Ability to create and store customer data
• Powerful API to customize user experiences

Klaviyo vs Campaign Monitor Cons

Klaviyo Cons

• No automated email campaigns: Klaviyo does not offer any pre-configured automated emails, so users would need to configure each one manually.
• Limited template options: Klaviyos email templates are limited and not as customizable as other email marketing services.
• Fewer plugins: Klaviyo offers fewer plugins than popular services such as MailChimp and Campaign Monitor, which may limit its usefulness in some cases.
• No free plan: Klaviyo does not offer a free plan, which is a major drawback for users on a tight budget.
• Limited customer support: Klaviyo does not offer as much customer support compared to popular services such as Campaign Monitor.

Campaign Monitor Cons

• Lack of Automations: Campaign Monitor does not offer sophisticated automations that can help users easily make changes across multiple elements of their customer journey
• No A/B Testing: Campaign Monitor does not offer A/B testing capabilities that enable users to compare the effectiveness of two or more variations of a campaign
• Prone To Malfunction: Campaign Monitor is more likely to suffer from technical flaws, resulting in unintended customer experiences
• Fewer Integrations: Campaign Monitor has fewer integrations with third-party software, meaning there are limited options for users who want to sync customer data with other systems
• Limited Analytics: Campaign Monitor offers basic analytics that dont provide much in-depth information about individual customers or groups of customers

Klaviyo & Campaign Monitor Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• Using business Email passed from Klaviyo, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• First name
• Last name

Campaign Monitor uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Campaign Monitor makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Campaign Monitor, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.

Other Klaviyo & Campaign Monitor Marketing Automation platform comparisons

Klaviyo and Campaign Monitor Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is an email marketing platform designed to help brands grow through meaningful relationships with their customers. Klaviyo enables personalized, relevant, and measurable experiences that inspire engagement, brand loyalty, and repeat purchases.

Question: What features does Klaviyo offer?

Answer: Klaviyo offers many features to help brands with their email marketing needs, including advanced segmentation, dynamic content, automated flows, powerful reporting, and more. Learn more about what Klaviyo offers here.

Question: Do you offer a free trial?

Answer: Yes, Klaviyo offers a 14-day free trial. Sign up for a free trial here.

Question: Does Klaviyo offer customer support?

Answer: Yes, Klaviyo offers customer support via email and phone. Learn more about our support here.

Question: How do I sign up for a Campaign Monitor account?

Answer: To get started with Campaign Monitor, you can sign up for a free trial or purchase a plan at https://www.campaignmonitor.com/pricing/.

Question: What type of customer data can I collect using Campaign Monitor?

Answer: With Campaign Monitor, you can collect and store both basic contact information as well as more detailed customer profiles with information such as purchase histories, interests, and other personal data.

Question: How many emails can I send with Campaign Monitor?

Answer: The amount of emails you can send is dependent on the pricing plan you choose. With our Basic plan, you can send up to 2,000 emails each month. With our other plans, you have the option to increase that allowance.

Question: How can I personalize my emails?

Answer: You can use personalized merge tags to include dynamic content in your emails, such as a customer's name or their order history. You also have the ability to create targeted segments within your lists to send targeted messages to specific subscribers.

Question: Can I set up automated emails with Campaign Monitor?

Answer: Yes, you can set up automated emails with Campaign Monitor using our Automation Builder. You can easily create automated workflows that will send targeted messages to customers based on their actions, such as their purchases or other engagement activities.

Question: What is Campaign Monitor?

Answer: Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating an easy way for readers to grow engagement with your list. You can customize templates, drag-and-drop builder features help you design the perfect message without any technical expertise needed! With their segmentation feature on hand, you’ll be able to deliver targeted content based off of engagements happening within your newsletter so nothing goes unnoticed.

Question: What are journeys?

Answer: A journey is a series of steps that can be triggered by any subscriber-related event. There are three types: Delay, Email and Condition. Delay means to add some time in between the first step and the following one so they will happen closer together or at different times than what was originally planned for them; email sends an automated message after each subscribed action with information about it; condition has specific rules like ’if this happens then do something else.’

Question: What are smart transactional emails?

Answer: With smart transactional emails, you can make beautiful and responsive email designs quickly. You can also use templates made for your marketing campaigns then tweak them to suit. The output of these messages are hosted by our servers so there’s no need to store the message or images yourself potentially removing the requirement that a website be deployed every time an update is made.

Question: What are classic transactional emails?

Answer: Transactional emails are a necessary part of running any successful business. These emails, which include confirmation messages and order notifications for example, typically require an action from the recipient (e.g., following a link to complete their purchase). However not all transactional email is created equal! There’s classic transactional email that you host on your own servers - when sending this type of message content stays stored at our servers while metadata goes back with your company once it has been viewed or clicked by recipients within 30 days after being sent. Classic transactions also allow grouping so you can get granular reporting data without having to use multiple APIs!

Question: What campaigns can I run within Campaign Monitor?

Answer: A campaign involves sending a single email to your recipients, either immediately or by scheduling it to send later. Both types of campaigns you can create and send with our application include a regular campaign (sent once), A/B test campaigns (send twice: one as HTML and the other in plain text). You’re not able to use any different formats outside of HTML or text like PDFs, Microsoft Publisher files — only these two file types are supported.

Question: How do I choose a ‘from’ name?

Answer: You need to choose a name or title that will be recognizable to your subscribers. Often, this is the company’s name or perhaps the product/service you are providing information about for them. In most situations it’s better if you use an organization like ‘ABC Company’ rather than using someone’s individual identity such as Madonna unless they ARE their own brand and there is no other logical choice. If so, follow up with a comma then ABC Corporation (or whatever entity) afterwards.

Question: Why are no-reply addresses not a good option?

Answer: It is important not to appear uninterested when sending emails. Sending from an anonymous email address will make recipients feel ignored and can be frustrating if they need to reach out for something, or even bad news in the long-term as it may affect delivery rates of your message. The way a user engages with your email - including replying back - determines where you’ll end up on their inbox; putting an e-mail address out there could attract its fair share of autoreplies and inappropriate responses while also opening the door open for meaningful interaction with customers who are eager enough to have contact through this medium.