Campaign Monitor and MailChimp are both popular email marketing services designed to help businesses manage and execute their email campaigns. Both services provide tools for automating email marketing tasks and creating effective campaigns, but there are some key differences between the two.
Campaign Monitor offers more comprehensive tracking of recipient engagement, meaning that users can gain insights into how effective their campaigns are performing. In contrast, MailChimp provides more intuitive and user-friendly user interfaces that make it easier for those with less technical knowledge to create complex campaigns. Additionally, users of Campaign Monitor can target their campaigns more effectively through segmentation tools, whereas MailChimp campaigns are largely sent en masse to their entire subscriber list.
Finally, Campaign Monitor is considered to be more cost effective for companies with larger subscriber lists and/or more frequent campaigns. MailChimp offers a free account option, but Campaign Monitors pricing model is more flexible and can offer a better deal when it comes to multiple campaigns.