Campaign Monitor vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Campaign Monitor and Mailchimp. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Campaign Monitor logo

Campaign Monitor

Pricing: Campaign Monitor's pricing varies depending on the features and number of subscribers you need. Generally speaking, the cost of using Campaign Monitor starts at $9 per month for up to 500 subscribers. For larger lists, prices range from $29 per month (for 2,500 subscribers) to $399 per month (for 100,000 subscribers). Higher-cost plans include additional features such as A/B testing and detailed reporting.


Mailchimp logo


Pricing: Mailchimp's pricing plans vary depending on the features you need and the size of your list. The most basic plan (the Free Plan) is free and includes up to 2,000 contacts and 10,000 emails per month. Prices for other plans range from $9.99 per month to $299 per month.


Campaign Monitor vs Mailchimp Highlights

Campaign Monitor and MailChimp are both popular email marketing services designed to help businesses manage and execute their email campaigns. Both services provide tools for automating email marketing tasks and creating effective campaigns, but there are some key differences between the two.

Campaign Monitor offers more comprehensive tracking of recipient engagement, meaning that users can gain insights into how effective their campaigns are performing. In contrast, MailChimp provides more intuitive and user-friendly user interfaces that make it easier for those with less technical knowledge to create complex campaigns. Additionally, users of Campaign Monitor can target their campaigns more effectively through segmentation tools, whereas MailChimp campaigns are largely sent en masse to their entire subscriber list.

Finally, Campaign Monitor is considered to be more cost effective for companies with larger subscriber lists and/or more frequent campaigns. MailChimp offers a free account option, but Campaign Monitors pricing model is more flexible and can offer a better deal when it comes to multiple campaigns.

Campaign Monitor vs Mailchimp Pros

Campaign Monitor Pros

  • Campaign Monitor allows for more customized email targeting with segmentation, allowing for more personalized emails
  • Campaign Monitor offers a better UX and design with its templates
  • Campaign Monitor reports and analytics provide extensive information and insights into email campaigns
  • Campaign Monitor offers better deliverability and protects users from subscribers who prefer to register with disposable emails
  • Campaign Monitor offers competitive pricing with a pay-as-you-go payment model
  • The Campaign Monitor API is easier to use than Mailchimps API
  • Campaign Monitors open-ended automation allows for more creative chances to reach users with emails
  • Campaign Monitor is more enterprise-oriented, offering better scalability and customization options

Mailchimp Pros

  • Easy to Use: Mailchimp has user-friendly drag-and-drop features that make it simple to create emails.
  • Extensive Template Library: Mailchimp offers over 100 templates to choose from to create beautiful campaigns.
  • Automation Features: You can automate your emails with features such as sign-up forms and automated campaigns.
  • Comprehensive Analysis: Mailchimp provides detailed reports on your campaigns and individual emails.
  • More Affordable: Compared to Campaign Monitor, Mailchimp is more affordable for small businesses.
  • Extensive Integrations: Mailchimp integrates with dozens of systems and services, including popular ecommerce platforms.

Campaign Monitor vs Mailchimp Cons

Campaign Monitor Cons

  • Limited customization options for forms and design
  • Expensive for those needing large volumes of emails
  • Limited support for international currencies
  • Lack of any real-time system for monitoring marketing campaigns
  • Fewer automated features compared to Mailchimp

Mailchimp Cons

  • Mailchimp is more expensive than Campaign Monitor
  • Mailchimp's user interface is often considered to be more complex than Campaign Monitor
  • Campaign Monitor offers more advanced segmentation capabilities, as well as customer targeting with location-based and other data
  • Campaign Monitor's reporting functions are more comprehensive than Mailchimp's
  • Mailchimp's A/B testing capabilities are limited compared to Campaign Monitor

Campaign Monitor & Mailchimp Hyperise Integrations

Campaign Monitor uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Campaign Monitor makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Campaign Monitor integration diagram
  • First name
  • Last name

Campaign Monitor Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Other Campaign Monitor & Mailchimp Email Marketing platform comparisons

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Campaign Monitor and Mailchimp Frequently Asked Questions

Question: Is Campaign Monitor easy to use?

Answer: Yes! Campaign Monitor is designed to make email marketing fast and simple. You don’t need any technical knowledge or coding skills to send sophisticated campaigns with beautiful images and dynamic content. Plus, helpful support teams are always just a click away!

Question: What type of campaigns can I send with Campaign Monitor?

Answer: You can send any type of email you like with Campaign Monitor. You can create newsletters, automated behavioral messages, transactional emails, or any other custom campaigns you need.

Question: Can I schedule my campaigns in advance?

Answer: Yes! You can choose to have your campaigns sent at a specific date and time, or you can use our automated, triggered sending feature to ensure your message goes out when you want it to.

Question: How can I track the success of a campaign?

Answer: Campaign Monitor offers detailed reporting and analysis so you can see who opens and clicks your campaigns, measure engagement, and segment your subscriber list for personalized campaigns.

Campaign Monitor vs Mailchimp

Question: What is Campaign Monitor?

Answer: Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating an easy way for readers to grow engagement with your list. You can customize templates, drag-and-drop builder features help you design the perfect message without any technical expertise needed! With their segmentation feature on hand, you’ll be able to deliver targeted content based off of engagements happening within your newsletter so nothing goes unnoticed.

Question: What are journeys?

Answer: A journey is a series of steps that can be triggered by any subscriber-related event. There are three types: Delay, Email and Condition. Delay means to add some time in between the first step and the following one so they will happen closer together or at different times than what was originally planned for them; email sends an automated message after each subscribed action with information about it; condition has specific rules like ’if this happens then do something else.’

Question: What are smart transactional emails?

Answer: With smart transactional emails, you can make beautiful and responsive email designs quickly. You can also use templates made for your marketing campaigns then tweak them to suit. The output of these messages are hosted by our servers so there’s no need to store the message or images yourself potentially removing the requirement that a website be deployed every time an update is made.

Question: What are classic transactional emails?

Answer: Transactional emails are a necessary part of running any successful business. These emails, which include confirmation messages and order notifications for example, typically require an action from the recipient (e.g., following a link to complete their purchase). However not all transactional email is created equal! There’s classic transactional email that you host on your own servers - when sending this type of message content stays stored at our servers while metadata goes back with your company once it has been viewed or clicked by recipients within 30 days after being sent. Classic transactions also allow grouping so you can get granular reporting data without having to use multiple APIs!

Question: What campaigns can I run within Campaign Monitor?

Answer: A campaign involves sending a single email to your recipients, either immediately or by scheduling it to send later. Both types of campaigns you can create and send with our application include a regular campaign (sent once), A/B test campaigns (send twice: one as HTML and the other in plain text). You’re not able to use any different formats outside of HTML or text like PDFs, Microsoft Publisher files — only these two file types are supported.

Question: How do I choose a ‘from’ name?

Answer: You need to choose a name or title that will be recognizable to your subscribers. Often, this is the company’s name or perhaps the product/service you are providing information about for them. In most situations it’s better if you use an organization like ‘ABC Company’ rather than using someone’s individual identity such as Madonna unless they ARE their own brand and there is no other logical choice. If so, follow up with a comma then ABC Corporation (or whatever entity) afterwards.

Question: Why are no-reply addresses not a good option?

Answer: It is important not to appear uninterested when sending emails. Sending from an anonymous email address will make recipients feel ignored and can be frustrating if they need to reach out for something, or even bad news in the long-term as it may affect delivery rates of your message. The way a user engages with your email - including replying back - determines where you’ll end up on their inbox; putting an e-mail address out there could attract its fair share of autoreplies and inappropriate responses while also opening the door open for meaningful interaction with customers who are eager enough to have contact through this medium.

Question: How do I set up a Mailchimp email list?

Answer: Setting up a Mailchimp email list is easy. Simply create an account and follow the step-by-step instructions. You will be asked to provide some basic information about your list, and once completed, you'll be ready to start creating campaigns, segmenting your contacts lists, and more.

Question: Can I sign up contacts to my Mailchimp lists manually?

Answer: Yes, you can manually add contacts to your Mailchimp list. This can be done either by manually entering the email address and related information or by importing a file of your contacts.

Question: How can I grow my Mailchimp list?

Answer: Growing your Mailchimp list is easy. You can do this by creating a signup form that you can embed on your website or link to on social media, running giveaways and promotions, and developing an email marketing strategy with content and timely messages that will encourage subscribers to sign up.