iContact vs ConvertKit

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of iContact and ConvertKit. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

iContact logo


Pricing: iContact offers four different pricing tiers: Solo ($15/month), Lite ($30/month), Plus ($50/month), and Pro ($80/month). These monthly prices are based on the number of contacts you are managing, and additional features become available depending on the plan you select. Each plan also has additional discounts if you choose to pay annually.


ConvertKit logo


Pricing: ConvertKit offers several different pricing plans. The Basic plan is $29/month and includes up to 1000 subscribers and unlimited emails. The Creator plan is $49/month and includes up to 3,000 subscribers and unlimited emails. The Pro plan is $119/month and includes up to 10,000 subscribers and unlimited emails. The Max plan is $299/month and includes up to 25,000 subscribers and unlimited emails.

iContact vs ConvertKit Highlights

iContact and ConvertKit are both email marketing services designed to help businesses reach their customers and manage their email campaigns. The main difference between the two is the type of user experience they provide. iContact is a more traditional email marketing service which allows you to create, send and track email campaigns, as well as view detailed statistics. It is focused on sending campaigns in bulk and giving you a lot of control over the various components, from the design and content to the delivery and timing. Convertkit on the other hand, has a more modern and user-friendly focus. While it still allows you to create campaigns, it has a simplified dashboard and more automated features. It also has features specifically designed to manage individual subscribers and their preferences. Ultimately, the choice of which service to use comes down to the user preference and the specific needs of their business.

iContact vs ConvertKit Pros

iContact Pros

  • Increased Automation Capabilities: iContact allows for more robust automation, allowing users to control how emails are triggered, scheduled and sent out.
  • More Easy-to-Use Templates: With hundreds of professionally designed templates to choose from, iContact makes it easier than ever to craft attractive, effective emails.
  • Comprehensive Contact List Management Tools: iContact provides the tools users need to keep their contact lists updated and organized.
  • Support for Multiple List Segments: iContact allows users to segment their contacts into multiple lists to better target different audiences with different content.
  • Low Cost: iContact offers comprehensive plans at affordable prices, making it a great choice for small businesses and organizations.

ConvertKit Pros

  • Pros of ConvertKit compared to iContact:
  • Easier to use than iContact due to its highly intuitive UI
  • Easier automation set up than iContact with a visual workflow builder
  • More comprehensive automation sequences available in ConvertKit
  • More efficient tracking and segmenting of subscribers using tagging feature
  • Easier to adjust and customize opt-in forms
  • More affordable than iContact with lower subscription fees

iContact vs ConvertKit Cons

iContact Cons

  • ConvertKit offers more comprehensive automation options, such as branching and conditional sending, while iContacts automation options are more limited.
  • iContact has fewer integrations available than ConvertKit, so it can be difficult to integrate with other apps and services.
  • iContacts list-building tools are more limited than ConvertKits, so it can be harder to grow your contact list.
  • iContacts customer support is not as comprehensive as ConvertKits, which provides quality telephone and email support for users.
  • iContacts pricing plans are less advantageous than ConvertKits, with higher costs for larger contact lists.
  • ConvertKit has more advanced statistic-tracking tools than iContact, making it easier to track results from campaigns.

ConvertKit Cons

  • Poor customer service
  • Lack of reporting options
  • More limited email design options
  • Confusing user interface and navigation
  • Higher cost for larger subscriber lists
  • Can't segment subscribers
  • Autoresponders do not have the capability to tie campaign steps together

iContact & ConvertKit Hyperise Integrations

iContact uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

iContact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

iContact integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • State
  • City
  • Street
  • Street2
  • Zip

iContact Integration Guide

ConvertKit uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ConvertKit makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ConvertKit integration diagram
  • First name

ConvertKit Integration Guide

Other iContact & ConvertKit Email Marketing platform comparisons

iContact and ConvertKit Frequently Asked Questions

Question: How do I log into iContact?

Answer: Go to the iContact website and enter your username and password in the login fields.

Question: How do I create an email list?

Answer: Go to the “Lists” tab within your iContact account. Then select “Create List”. Fill out the list details, and select “Save List”.

Question: How do I add contacts to my list?

Answer: From the main “Lists” page, click on the list you would like to add a contact to. Select “Add/Import Contacts” and either manually enter information or import data from a file.

Question: How do I send an email campaign?

Answer: From your “Campaigns” page, click “Create A Message” and select “Create New”. Enter a name for your campaign and select the list you want to send it to. Follow the steps to get your message content created and click “Send Now” when you’re ready to send.

Question: What is ConvertKit?

Answer: ConvertKit is an email marketing platform designed to help creators and entrepreneurs grow their audiences and boost their incomes. With automatic tagging, segmentation, automation, and advanced analytics, ConvertKit makes it easier than ever to build an engaged audience and get better results from your email marketing.

Question: What features does ConvertKit offer?

Answer: ConvertKit offers a range of features to help you create, manage and optimize email marketing campaigns, including customizable landing pages for capture leads, automation tools, landing page split testing and A/B testing, list segmentation, integration with more than 50 apps, automated email sequences, detailed analytics, and much more.

Question: Can I track my email campaigns with ConvertKit?

Answer: Absolutely! ConvertKit includes detailed analytics and reporting so you can track your email campaigns and get insights on engagement and performance.

Question: What does ConvertKit do?

Answer: Convertkit is the ultimate marketing tool for automation. It lets users create easy forms and drip campaigns to automatically send mails to new subscribers, while delivering a simple solution for any other campaign needs that you may have as well!

Question: What’s the ConvertKit Community all about?

Answer: Just click the ‘Community’ link from the dropdown menu, accessible on any page in your ConvertKit account. A new community will be created for you using your existing login details and a place to jump right into our vibrant online space! We’re around each day answering questions/providing resources so come find us at anytime with whatever is weighing on your mind. Once inside group chat, make sure to ask about getting support or information specific to what type of creator you are (e.g. blogger).

Question: What is a sequence?

Answer: Sequences are a fun way to keep in touch with your subscribers. Sequences allow you to send automated emails on set schedules directly from the Dashboard or API, and they’re perfect for giving regular updates about new blog posts or other content that may interest them most. They can also be used as an easy reminder service - get automatic notifications when someone subscribes using this sequence! Sequence is self-contained sets of automated emails where subscribers follow through each email sequentially starting at the first one sent since their addition into the list (in relation with time). Send times are relative between all sequences which means if there’s any delay before sending out messages; it will take longer for recipients who were added after others because those ones have been waiting.

Question: What’s the difference between a sequence and a broadcast?

Answer: Sequences are the perfect tool for creating automated, evergreen-style content. They allow you to put together a sequence of emails that’s powered by one central theme and send them out on a set schedule - making it easy for your readers to get daily or weekly updates from you! Broadcasts might seem like they’re just used in more targeted email sequences but actually have their own purpose too: if there is something important going down, use broadcasts as an opportunity help make sure everyone who needs this information has access to it right away!

Question: What is an automation?

Answer: Automations are a way for you to create an automated path through your account. Think of them as maps, guiding the subscribers from one place in your account (destination) to another along their journey with you!

Question: What is a link trigger?

Answer: Link triggers are like a link with an extra perk. Linking to your email series will automatically subscribe the reader when they click on it, and you can use this power for more than just posting links! Add tags or even sets of emails in one fell swoop by setting up some smart-triggers all at once. It’s so fast that we’re thinking of renaming them link shortcuts! To create a link trigger in your account click the ‘Add Rule’ button in the Rules page. Then, under Trigger select ‘Clicks a Link’ and give your link trigger a name and destination URL. You can then select an action for the trigger, such as add a tag, or trigger a sequence etc. Save your new rule and you’re done!