Constant Contact vs ConvertKit


Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.


In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Constant Contact and ConvertKit. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Constant Contact logo

Constant Contact

Pricing: Constant Contact pricing plans are based on the number of subscribers to an email list. For example, for 0-500 subscribers, there is the Email plan for $20/month, for 501-2,500 subscribers there is the Email Plus plan for $45/month, and for over 2,500 subscribers there is the Pro Plan for $65/month. In addition, both the Email Plus and Pro Plans include access to additional features and free services.

Vs

ConvertKit logo

ConvertKit

Pricing: ConvertKit's prices vary depending on the size of your list, but it generally ranges from $29/month for up to 1,000 subscribers to $79/month for up to 5,000 subscribers. ConvertKit also offers discounted plans for non-profit organizations.

Constant Contact vs ConvertKit Highlights

Constant Contact and ConvertKit are both email marketing service providers, but they have different features and approaches. Constant Contact is designed for mass email campaigns with tools to create newsletters, surveys, and discounts. It also offers a wide range of targeting options, including list segmentation, detailed tracking and analytics, a built-in CRM, and integration with Google and Salesforce. ConvertKit is more focused on building relationships and helping independent content creators and bloggers earn money through their lists. It has simplified automation functionality and has powerful but easy-to-use visual automation builders, flows for managing subscribers, and affiliate marketing features. ConvertKit offers fewer features than Constant Contact but is more intuitive and beginner-friendly.

Constant Contact vs ConvertKit Pros

Constant Contact Pros

  • Comprehensive range of email marketing and online marketing tools
  • Ability to create visually appealing newsletters and emails using an easy-to-use drag-and-drop editor
  • Social media integrations to extend your reach
  • Automation tools to optimize your campaigns
  • Advanced segmentation capabilities to target your audiences
  • Free and low-cost plans available
  • Access to analytics and insights to measure performance
  • Integration with Salesforce and other major CRMs

ConvertKit Pros

  • Easy Drag-and-Drop Email Creator: ConvertKit provides users with a powerful and visually appealing drag-and-drop email creator that makes designing and sending emails extremely easy.
  • Integration With Third-Party Services: ConvertKit not only supports integration with popular third-party services like Zapier, PayPal, Teachable, and more, but also provides its own integrations for popular online stores and ecommerce platforms.
  • Advanced Automation Features: ConvertKit's automation features make it easy to create complex workflows that trigger specific actions based on user activity.
  • Analytics and Tracking: ConvertKit provides users with detailed analytics and tracking data to better understand how their emails are performing.
  • Optimized Deliverability: ConvertKit provides users with best-in-class deliverability, ensuring that emails arrive in the inboxes of their subscribers.

Constant Contact vs ConvertKit Cons

Constant Contact Cons

  • Constant Contact is more expensive then ConvertKit
  • Constant Contact lacks features like segmentation and automation in comparison to ConvertKit
  • Constant Contact lacks easy-to-use visual tools and designs provided by ConvertKit
  • Constant Contact does not offer a free trial period like ConvertKit does
  • Constant Contact does not provide many reports for analytics purposes
  • Constant Contact does not provide the same level of customer service as ConvertKit does

ConvertKit Cons

  • Limited list of integrations compared to Constant Contact
  • Fewer features available than Constant Contact
  • No ability to customize content or segment contacts by region
  • Does not include a web form builder
  • No ability to track customer engagement
  • No ability to view email marketing statistics in real-time
  • No easy way to create A/B testing campaigns
  • No way to carry over contact information from campaigns to campaigns
  • No mobile app version available

Constant Contact & ConvertKit Hyperise Integrations

Constant Contact uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Constant Contact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Constant Contact integration diagram
  • First name
  • Last name
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • State
  • Zip
  • Country
  • Phone
  • Home phone

Constant Contact Integration Guide

ConvertKit uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ConvertKit makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ConvertKit integration diagram
  • First name

ConvertKit Integration Guide

Other Constant Contact & ConvertKit Email Marketing platform comparisons

Constant Contact and ConvertKit Frequently Asked Questions

Question: How does Constant Contact work?


Answer: Constant Contact is an all-in-one online marketing platform for small businesses, associations, and nonprofits that make it easy to create professional-looking email, social media, and web pages to stay in touch with customers, send automatic emails, measure response, and monitor results.


Question: Is Constant Contact free?


Answer: No, Constant Contact is not free. They offer a free trial that allows customers to test out the features and then choose a paid plan if they like it.


Question: What type of support does Constant Contact offer?


Answer: Constant Contact provides support through their Help Center, interactive learning center, live webinars and events, and dedicated customer support.


Constant Contact vs ConvertKit


Question: What does Constant Contact do?


Answer: Constant Contact is a trusted partner in helping small businesses and nonprofits find new customers. We make it easy to build your professional presence, attract more buyers, or just sell products online with guidance from our experts—helping you move forward!



Question: What different types of automated emails does Constant Contact offer?


Answer: Email marketing is a powerful tool in your small business’s market strategy. Automated emails help you stay engaged with contacts and save time in the long run, since they can be set up to automatically send out using specific triggers! Once customized for your company needs, automated email series will take care of sending them over and over again at appropriate times without any effort on your part--they’ll just keep coming back like clockwork until you need to change their content. You could use these automated emails as an introduction or welcome message; birthday/anniversary messages; or even resend ones if recipients didn’t open them initially - it really doesn’t matter what type of automation system suits best because all types are designed specifically to suit different purposes while saving precious hours.



Question: Can I use Constant Contact to build my website?


Answer: If you want to build a website for your company, but have no idea where to start or are scared of getting into coding and web design, then all the worry is over. Our Website Builder tool has pre-built layouts that come with an intuitive editing functionality. All you need to do is answer a few simple questions about your business and our AI-powered programming will create a multi-page smartphone responsive site in minutes!



Question: Can I add a mailto link in an email?


Answer: A mailto link is clickable text that automatically opens a new email in the reader’s default email client, such as Outlook or Gmail, and pre-fills the To email address. Mailto links are great when you want emails on certain topics to go to a designated email account or employee. You can also customize your mailto link using HTML code so it will prefill subject lines and body content for specific information!



Question: When is the best time to send emails?


Answer: Your contact list is unique. Getting to know the habits of the people who fill it up can be a process of trial and error, but every campaign is a learning opportunity. For example, when a career counselor realized her audience read emails after work hours instead of 11am she tried sending at 6pm rather than that time period. Her open rates increased because they were being seen as top priority through their inboxes by coming in before other messages which appeared later on during more active periods like 12pm to 3pm. To determine the best send time for your contacts, we recommend that you look at trends from past emails. Comparing the send history for your campaigns with low open rates versus your campaigns with high open rates can help you see how timing might make a difference.



Question: What options do I have for resending emails?


Answer: When you resend an email, it can save time because there is content that already has been created and now the recipient doesn’t have to read through a new message. There are several options available depending on who you want to send the same email too or where in your company they might be located - for example some of these ways allow sending out emails with just slight changes while others will let you choose different contacts across various lists.



Question: What information is within the Reporting tab?


Answer: Use the information on Reporting to find out what’s working when you send your emails. You can see your top email stats over a period of time, compare how well you’re doing with industry average, and get tips for improving performance. Dig deeper into individual data in the Email Stat Report too. The overview will show you the number of Sends, Opens and Clicks, which can be downloaded in various file types.



Question: What does ConvertKit do?


Answer: ConvertKit is an email marketing service provider that makes it easy for bloggers, entrepreneurs, and creators to build an engaged audience and earn a living with their craft. With ConvertKit, you can send emails, set up automated emails, create landing pages and forms, and manage your subscriber lists.


Question: How do I get started with ConvertKit?


Answer: First, you need to sign up with ConvertKit and create an account. From there, you can set up your first email list, design forms and landing pages, create email templates, and send your first email.


Question: What are the features of ConvertKit?


Answer: ConvertKit's features include powerful automation, segmentation and tagging, integrations with popular platforms, and automated onboarding sequences. Additionally, it provides A/B testing on emails, automations, and landing pages, analytics, and detailed subscriber insights.


Question: What does ConvertKit do?


Answer: Convertkit is the ultimate marketing tool for automation. It lets users create easy forms and drip campaigns to automatically send mails to new subscribers, while delivering a simple solution for any other campaign needs that you may have as well!



Question: What’s the ConvertKit Community all about?


Answer: Just click the ‘Community’ link from the dropdown menu, accessible on any page in your ConvertKit account. A new community will be created for you using your existing login details and a place to jump right into our vibrant online space! We’re around each day answering questions/providing resources so come find us at anytime with whatever is weighing on your mind. Once inside group chat, make sure to ask about getting support or information specific to what type of creator you are (e.g. blogger).



Question: What is a sequence?


Answer: Sequences are a fun way to keep in touch with your subscribers. Sequences allow you to send automated emails on set schedules directly from the Dashboard or API, and they’re perfect for giving regular updates about new blog posts or other content that may interest them most. They can also be used as an easy reminder service - get automatic notifications when someone subscribes using this sequence! Sequence is self-contained sets of automated emails where subscribers follow through each email sequentially starting at the first one sent since their addition into the list (in relation with time). Send times are relative between all sequences which means if there’s any delay before sending out messages; it will take longer for recipients who were added after others because those ones have been waiting.



Question: What’s the difference between a sequence and a broadcast?


Answer: Sequences are the perfect tool for creating automated, evergreen-style content. They allow you to put together a sequence of emails that’s powered by one central theme and send them out on a set schedule - making it easy for your readers to get daily or weekly updates from you! Broadcasts might seem like they’re just used in more targeted email sequences but actually have their own purpose too: if there is something important going down, use broadcasts as an opportunity help make sure everyone who needs this information has access to it right away!



Question: What is an automation?


Answer: Automations are a way for you to create an automated path through your account. Think of them as maps, guiding the subscribers from one place in your account (destination) to another along their journey with you!



Question: What is a link trigger?


Answer: Link triggers are like a link with an extra perk. Linking to your email series will automatically subscribe the reader when they click on it, and you can use this power for more than just posting links! Add tags or even sets of emails in one fell swoop by setting up some smart-triggers all at once. It’s so fast that we’re thinking of renaming them link shortcuts! To create a link trigger in your account click the ‘Add Rule’ button in the Rules page. Then, under Trigger select ‘Clicks a Link’ and give your link trigger a name and destination URL. You can then select an action for the trigger, such as add a tag, or trigger a sequence etc. Save your new rule and you’re done!