Klaviyo vs ConvertKit

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and ConvertKit. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo offers a number of pricing plans, depending on the level of usage needed. The Basic Plan starts at $20 per month and includes up to 500 contacts and 1,000 emails sent per month. The Pro Plan starts at $200 per month and includes up to 5,000 contacts and 25,000 emails sent per month. The Enterprise Plan starts at $460 per month and includes up to 100,000 contacts and unlimited emails sent per month.


ConvertKit logo


Pricing: ConvertKit offers three tiers of pricing plans. The Basic plan starts at $29 per month for up to 1,000 subscribers, the Pro plan starts at $59 per month for up to 3,500 subscribers, and the Premium plan starts at $119 per month for up to 10,000 subscribers. All plans come with unlimited forms and emails, and Customer Support.

Klaviyo vs ConvertKit Highlights

Klaviyo and ConvertKit are both powerful automated email marketing tools. Klaviyo is designed with ecommerce in mind and offers a wide selection of powerful marketing automation tools to target and engage users through personalized email campaigns. ConvertKit, on the other hand, focuses on providing basic marketing automation and a robust email delivery solution. Both systems offer customizable campaign automation tools, but Klaviyo is more comprehensive and offers a wider range of features for advanced segmentation, content personalization, and advanced customer segmentation. With ConvertKit, users have access to simple marketing automation and email delivery, as well as basic segmentation and customer data tracking capabilities. Klaviyo gives customers the ability to develop more personalized and sophisticated campaigns, allowing users to tailor their campaigns to an individuals interests and needs. Klaviyo is best suited for businesses that need more sophisticated marketing automation tools, while ConvertKit is better suited for users looking for a reliable email delivery solution.

Klaviyo vs ConvertKit Pros

Klaviyo Pros

  • Pros of Klaviyo Compared to Convertkit:
  • Advanced segmentation tools for precise targeting
  • Comprehensive tracking capabilities for better analytics understanding
  • Superior A/B testing and content personalization options
  • Easier automation creation and management
  • Integration with more third-party tools for extended capabilities
  • Automated emails triggered by customer behavior or lifecycle stage

ConvertKit Pros

  • ConvertKit allows for more visual and aesthetic customization options when creating forms and signup pages.
  • ConvertKit features an intuitive, drag-and-drop feature to help users create automated email sequences.
  • ConvertKit has an easy-to-use tagging system that allows users to quickly segment contacts and target specific audiences.
  • ConvertKit offers tools to help users improve their email list quality and segmentation.
  • ConvertKit integrates easily with third-party apps and services for more functionality.
  • ConvertKit's customer service is highly praised for its speed and efficiency.
  • ConvertKit has an in-depth course library that provides guidance and support for users.

Klaviyo vs ConvertKit Cons

Klaviyo Cons

  • Klaviyos email automation features are more restricted than ConvertKits.
  • Klaviyo does not have an easy interface for creating and customizing landing pages.
  • Klaviyo is expensive for large businesses when compared to ConvertKit.
  • Klaviyos analytics are more limited as compared to ConvertKit.
  • Klaviyo does not have a mobile app, making it difficult to access from mobile devices.
  • Klaviyos API is more complicated to use, requiring more technical knowledge.
  • Klaviyo does not have an auto-resend feature for campaigns that fail to send.

ConvertKit Cons

  • ConvertKit has less advanced segmentation and filtering capabilities than Klaviyo.
  • Conversion tracking and automated A/B testing is not available in ConvertKit.
  • ConvertKit does not offer integrations with physical product platforms and shopping carts.
  • Customers have complained about the difficulty of migrating data from other services to ConvertKit, as well as the lack of customer support.
  • ConvertKit does not offer as robust ecommerce and website integration as Klaviyo.
  • ConvertKits reporting capabilities are more limited than Klaviyos.
  • ConvertKit is limited in the number of external integrations and automation possibilities available.

Klaviyo & ConvertKit Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

ConvertKit uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ConvertKit makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ConvertKit integration diagram
  • First name

ConvertKit Integration Guide

Other Klaviyo & ConvertKit Marketing Automation platform comparisons

View all Platform Comparisons

Klaviyo and ConvertKit Frequently Asked Questions

Question: How do I create a Klaviyo account?

Answer: Visit www.klaviyo.com and click the "Sign Up" button in the top right.

Question: What e-mail service does Klaviyo integrate with?

Answer: Klaviyo integrates with several e-mail services like Gmail, Outlook, Outlook 365, and Exchange.

Question: How do I create a segment in Klaviyo?

Answer: Segments can be created by clicking the “Create Segment” button in the Audiences tab and identifying criteria to filter members.

Question: Can I set up automated flows?

Answer: Yes! With Klaviyo, you can set up automated flows based on triggered events, such as abandoned carts, or send campaigns based on predetermined schedules.

Question: What payment methods does Klaviyo accept?

Answer: You can pay for your Klaviyo account through credit cards, PayPal, or ACH bank transfers. We also accept purchase orders for annual accounts.

Question: How long does it take to start seeing results from ConvertKit?

Answer: It typically takes between 2-4 weeks to start seeing results from ConvertKit depending on the size and frequency of your marketing activities.

Question: How do I get started with ConvertKit?

Answer: Getting started with ConvertKit is easy. All you need to do is create an account, add forms to your website and then start sending emails.

Question: Does ConvertKit offer a mobile app?

Answer: Yes, ConvertKit offers a mobile app for Android and iOS, making it easier to stay connected while on the go.

Question: What does ConvertKit do?

Answer: Convertkit is the ultimate marketing tool for automation. It lets users create easy forms and drip campaigns to automatically send mails to new subscribers, while delivering a simple solution for any other campaign needs that you may have as well!

Question: What’s the ConvertKit Community all about?

Answer: Just click the ‘Community’ link from the dropdown menu, accessible on any page in your ConvertKit account. A new community will be created for you using your existing login details and a place to jump right into our vibrant online space! We’re around each day answering questions/providing resources so come find us at anytime with whatever is weighing on your mind. Once inside group chat, make sure to ask about getting support or information specific to what type of creator you are (e.g. blogger).

Question: What is a sequence?

Answer: Sequences are a fun way to keep in touch with your subscribers. Sequences allow you to send automated emails on set schedules directly from the Dashboard or API, and they’re perfect for giving regular updates about new blog posts or other content that may interest them most. They can also be used as an easy reminder service - get automatic notifications when someone subscribes using this sequence! Sequence is self-contained sets of automated emails where subscribers follow through each email sequentially starting at the first one sent since their addition into the list (in relation with time). Send times are relative between all sequences which means if there’s any delay before sending out messages; it will take longer for recipients who were added after others because those ones have been waiting.

Question: What’s the difference between a sequence and a broadcast?

Answer: Sequences are the perfect tool for creating automated, evergreen-style content. They allow you to put together a sequence of emails that’s powered by one central theme and send them out on a set schedule - making it easy for your readers to get daily or weekly updates from you! Broadcasts might seem like they’re just used in more targeted email sequences but actually have their own purpose too: if there is something important going down, use broadcasts as an opportunity help make sure everyone who needs this information has access to it right away!

Question: What is an automation?

Answer: Automations are a way for you to create an automated path through your account. Think of them as maps, guiding the subscribers from one place in your account (destination) to another along their journey with you!

Question: What is a link trigger?

Answer: Link triggers are like a link with an extra perk. Linking to your email series will automatically subscribe the reader when they click on it, and you can use this power for more than just posting links! Add tags or even sets of emails in one fell swoop by setting up some smart-triggers all at once. It’s so fast that we’re thinking of renaming them link shortcuts! To create a link trigger in your account click the ‘Add Rule’ button in the Rules page. Then, under Trigger select ‘Clicks a Link’ and give your link trigger a name and destination URL. You can then select an action for the trigger, such as add a tag, or trigger a sequence etc. Save your new rule and you’re done!