Mailchimp vs ConvertKit

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and ConvertKit. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: MailChimp offers a free plan for mailing lists with up to 2,000 subscribers and 12,000 emails per month. For larger lists, the cost is based on the number of subscribers, with plans starting at $10 per month for up to 500 subscribers.



ConvertKit logo


Pricing: Convertkit offers both a free plan and three paid plans that range from $29 to $299 per month. The free plan includes up to 1,000 subscribers, unlimited forms and landing pages, automation, integrations and email support. The paid plans range from $29 to $299 per month depending on the amount of subscribers, additional features and level of customer service.

Mailchimp vs ConvertKit Highlights

MailChimp and Convertkit are two of the most popular email marketing software tools, both of which can increase customer engagement and generate more revenue. The primary difference between the two services is the type of users they cater to. MailChimp is geared more toward small businesses who are new to email marketing and need a basic tool to get started, while Convertkit is designed more for advanced marketing professionals and growing businesses who need more analytics, automation, and segmentation features to better customize their messaging. Although both offer familiar features such as customizable newsletter templates, list management, segmentation, and reporting, Convertkit offers more features such as landing page builder, automation features with an intuitive user interface, and an API for integration with other services in order to give businesses more robust capabilities. Moreover, Convertkit also tends to be more affordable for growing businesses, whereas MailChimp increases their monthly fees as the number of subscribers or lists grow. Ultimately, the right email marketing service for any given business will depend on the companys unique needs and budget.

Mailchimp vs ConvertKit Pros

Mailchimp Pros

  • MailChimp offers a free plan that allows users to send up to 12,000 emails a month to a maximum of 2,000 subscribers
  • MailChimp has an advanced segmentation capabilities to send more targeted emails including options for demographic and geographic targeting
  • Integrates with a variety of third-party apps for additional capabilities and features
  • Offers automated email campaigns, allowing users to send time-based messages to customers
  • Provides analytics to track performance of campaigns, such as opens, clicks, and bounces
  • Offers A/B testing capabilities to test different elements of an email campaign
  • Provides integrated templates to customize emails using existing formats
  • Robust email support services and resources to ensure smooth delivery of campaigns

ConvertKit Pros

  • Pros of Convertkit Compared to MailChimp:
  • Easy-to-understand user interface and shorter learning curve
  • More customizable, powerful automation triggers and sequences
  • Tag-based segmentation gives more control over subscriber lists
  • Ability to track user engagement across all forms of content
  • Ability to collect payments in exchange for content
  • Automatically sends welcome emails, lead magnets and powerful reports
  • Higher deliverability rate and more sophisticated spam filter techniques
  • Easier integration with external services like Google Analytics, Zapier, etc.

Mailchimp vs ConvertKit Cons

Mailchimp Cons

  • MailChimp only allows 2000 subscribers with their free plan, while Convertkit has no limit MailChimp's automation and personalization elements can be complex or confusing to use compared to the streamlined workflow of Convertkit MailChimp's free plan is limited in terms of its functionality, whereas Convertkit's free plan is comprehensive MailChimp only offers email support and limited live chat support compared to Convertkit's comprehensive 24/7 customer service Convertkit offers more powerful forms and opt-in form designs, while MailChimp's form customization and design options remain limited MailChimp is not integrated with other popular third-party marketing applications, while Convertkit is.

ConvertKit Cons

  • ConvertKit does not offer its users marketing automation services or a free plan Image hosting is only available on ConvertKits most expensive plan Customer support is not available 24/7 No phone support Limited options such as no ability to set up opt-in forms on any other websites Limited templates as compared to MailChimp Constructing complex automated email sequences can be challenging Design options are very limited ConvertKit analytics are not as robust as MailChimp

Mailchimp & ConvertKit Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

ConvertKit uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ConvertKit makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ConvertKit integration diagram
  • First name

ConvertKit Integration Guide

Other Mailchimp & ConvertKit Email Marketing platform comparisons

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Mailchimp and ConvertKit Frequently Asked Questions

Question: What is MailChimp?

Answer: MailChimp is an email marketing platform that empowers businesses to build and manage their email lists, create and send marketing campaigns, and analyze the results of their campaigns.

Question: How do I create a MailChimp account?

Answer: To create a MailChimp account, go to and click Sign Up. From there, you'll need to enter your email address and create a password to get started.

Question: How do I add contacts to my MailChimp list?

Answer: You can add contacts to your MailChimp list in a variety of ways, including manually entering contact information, importing contacts from a file, or integrating with online services such as Google Contacts and Salesforce.

Question: What is a MailChimp list?

Answer: A MailChimp list is a subset of your subscriber contacts that you can create, manage, and send campaigns to.

Question: How much does MailChimp cost?

Answer: MailChimp offers a range of pricing plans, from a Free plan for 2,000 subscribers or fewer to various monthly plans for larger lists.

Question: What is Convertkit?

Answer: Convertkit is an email marketing and automation platform used by professional bloggers, entrepreneurs, and course creators. It allows you to create powerful email automations, segment your subscribers and provides powerful analytics.

Question: Does Convertkit have a free trial?

Answer: Yes, Convertkit offers a 14-day free trial. You can sign up here:

Question: Is there a limit on the number of subscribers I can have?

Answer: No, there is no limit on the number of subscribers you can have when using Convertkit.

Question: What type of payment do you accept?

Answer: Convertkit accepts all major credit/debit cards, Apple Pay, and PayPal.

Question: What does ConvertKit do?

Answer: Convertkit is the ultimate marketing tool for automation. It lets users create easy forms and drip campaigns to automatically send mails to new subscribers, while delivering a simple solution for any other campaign needs that you may have as well!

Question: What’s the ConvertKit Community all about?

Answer: Just click the ‘Community’ link from the dropdown menu, accessible on any page in your ConvertKit account. A new community will be created for you using your existing login details and a place to jump right into our vibrant online space! We’re around each day answering questions/providing resources so come find us at anytime with whatever is weighing on your mind. Once inside group chat, make sure to ask about getting support or information specific to what type of creator you are (e.g. blogger).

Question: What is a sequence?

Answer: Sequences are a fun way to keep in touch with your subscribers. Sequences allow you to send automated emails on set schedules directly from the Dashboard or API, and they’re perfect for giving regular updates about new blog posts or other content that may interest them most. They can also be used as an easy reminder service - get automatic notifications when someone subscribes using this sequence! Sequence is self-contained sets of automated emails where subscribers follow through each email sequentially starting at the first one sent since their addition into the list (in relation with time). Send times are relative between all sequences which means if there’s any delay before sending out messages; it will take longer for recipients who were added after others because those ones have been waiting.

Question: What’s the difference between a sequence and a broadcast?

Answer: Sequences are the perfect tool for creating automated, evergreen-style content. They allow you to put together a sequence of emails that’s powered by one central theme and send them out on a set schedule - making it easy for your readers to get daily or weekly updates from you! Broadcasts might seem like they’re just used in more targeted email sequences but actually have their own purpose too: if there is something important going down, use broadcasts as an opportunity help make sure everyone who needs this information has access to it right away!

Question: What is an automation?

Answer: Automations are a way for you to create an automated path through your account. Think of them as maps, guiding the subscribers from one place in your account (destination) to another along their journey with you!

Question: What is a link trigger?

Answer: Link triggers are like a link with an extra perk. Linking to your email series will automatically subscribe the reader when they click on it, and you can use this power for more than just posting links! Add tags or even sets of emails in one fell swoop by setting up some smart-triggers all at once. It’s so fast that we’re thinking of renaming them link shortcuts! To create a link trigger in your account click the ‘Add Rule’ button in the Rules page. Then, under Trigger select ‘Clicks a Link’ and give your link trigger a name and destination URL. You can then select an action for the trigger, such as add a tag, or trigger a sequence etc. Save your new rule and you’re done!