iContact vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of iContact and Mailchimp. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

iContact logo


Pricing: The pricing for iContact varies depending on the desired features. iContact offers three service tiers — Lite, Pro, and Enterprise. Lite plans start at $14/month, Pro plans start at $99/month, and Enterprise plans start at $199/month. All plans include unlimited sending and customer support.


Mailchimp logo


Pricing: Mailchimp offers a range of pricing plans, from a Free plan to an Enterprise plan. The Free plan includes up to 2,000 contacts and 10,000 emails per month with basic features such as list segmentation and basic reports. The other paid plans range from $9.99/month for up to 500 contacts to $299/month for up to 50,000 contacts.


iContact vs Mailchimp Highlights

iContact is an email marketing platform designed for small businesses and large enterprises. It provides a customizable interface, allowing users to quickly and easily set up campaigns, create subscriber lists, and track results. With a robust and easy-to-use suite of tools, iContact is a superior option for businesses of all size, helping them to increase customer engagement, develop customer relationships, and boost revenue.

In comparison, Mailchimp is a comprehensive email marketing platform geared specifically for larger businesses and organizations. With a more comprehensive suite of features than iContact, it offers a greater level of automation, detailed analytics reporting, A/B testing, integrations, and greater flexibility in customizing the structure of subscriber lists. Ultimately, Mailchimp is best suited for larger businesses that need a sophisticated and highly automated email marketing platform.

iContact vs Mailchimp Pros

iContact Pros

  • Pros of iContact Compared to Mailchimp:
  • Ease of use iContacts intuitive design makes creating and sending emails easier than Mailchimp
  • Automation iContact offers stronger automation capabilities, making it easier to segment, target customer groups and trigger emails
  • Tracking and Reporting iContacts comprehensive tracking and reporting capabilities make it easy to monitor the success of your campaigns
  • Pricing iContacts pricing structure is designed to provide lower cost options than Mailchimp
  • Customer Service iContacts customer service is renowned for its responsiveness and customer satisfaction ratings

Mailchimp Pros

  • Pros for Mailchimp compared to iContact:
  • User-friendly interface: Mailchimp has a more intuitive interface, making it easier for non-technical users to learn.
  • Flexible pricing: Mailchimp offers a free version for up to 2,000 subscribers and 0-12,000 emails per month with flexible paid plans that can accommodate larger subscriber numbers.
  • Easy integrations: Mailchimp can easily be integrated with other popular applications such as Shopify and Zapier.
  • Advanced automation: Mailchimp provides a wide range of automation tools that make it easy to create and deliver expertly crafted emails to the right customers at the right time.
  • Comprehensive reporting: Mailchimp lets you measure everything in real time, so you can analyze your campaigns and make decisions based on the insightsall from one dashboard.

iContact vs Mailchimp Cons

iContact Cons

  • iContact does not have the same drag-and-drop design interface as MailChimp
  • iContact is more expensive than MailChimp, with no free plan available
  • iContact requires a more complex signup process that adds an extra step to using the product
  • iContact's customer support is not as readily available and easy to access as MailChimp's
  • iContact lacks some integrations with other products and services like Squarespace, Wordpress, and Facebook Ads that MailChimp has
  • iContact has more complicated automation options than MailChimp
  • iContact does not offer A/B testing options like those found in MailChimp's editor

Mailchimp Cons

  • Mailchimp's available templates are not as comprehensive as iContact's
  • Mailchimp's flexibility is limited when compared to iContact when creating custom mailing lists
  • Mailchimp's user interface is much more cumbersome than iContact's
  • Mailchimp lacks some advanced features offered by iContact (e.g. A/B split testing and website tracking)
  • Mailchimp's customer support is poor when compared to iContact's dedicated team of customer support staff

iContact & Mailchimp Hyperise Integrations

iContact uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

iContact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

iContact integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • State
  • City
  • Street
  • Street2
  • Zip

iContact Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Other iContact & Mailchimp Email Marketing platform comparisons

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iContact and Mailchimp Frequently Asked Questions

Question: What features does iContact offer?

Answer: iContact offers a variety of features such as contact management tools, e-mail marketing campaigns, auto responders, A/B split testing, contact forms, surveys, CRM integration, and reporting capabilities.

Question: How secure is iContact?

Answer: iContact is committed to providing our customers with a secure, reliable and high-quality service. We use secure socket layer (SSL) encryption to protect your sensitive data. We also adhere to best practices within the industry such as PCI DSS compliance and encrypting customer data.

Question: How can I access my iContact account?

Answer: You can access your iContact account by going to https://app.icontact.com. You will need to sign in with your registered email address and password.

Question: Is there a free trial available for iContact?

Answer: Yes, iContact offers a free trial for 60 days. During this period, you can explore all the features and start building your lists and campaigns.

Question: Does iContact offer any discounts?

Answer: Yes, iContact offers discounts for annual billing plans and larger account plans. You can contact our sales team to discuss the available discounts.

Question: What is Mailchimp?

Answer: Mailchimp is an online email marketing service provider that allows users to create, send, and manage email campaigns.

Question: Does Mailchimp have a free plan?

Answer: Yes, Mailchimp offers a free plan that allows users to send up to 10,000 emails per month to 2,000 contacts.

Question: What types of payment does Mailchimp accept?

Answer: Mailchimp accepts payments via Visa, Mastercard, American Express, and Discover credit cards. PayPal is also accepted.