Outreach.io vs ConvertKit

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Outreach.io and ConvertKit. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Outreach.io logo


Pricing: Outreach.io offers different pricing plans for their sales engagement platform based on the features and functionalities included. Here is a brief summary of their pricing plans: 1. Essential plan - This is their basic plan starting at $100/user/month when billed annually, with a minimum of 5 users. It offers email and dialer capabilities and basic reporting and analytics. 2. Professional plan - Priced at $200/user/month when billed annually, with a minimum of 5 users.



ConvertKit logo


Pricing: ConvertKit offers a free plan for up to 1,000 subscribers, but it has limited features such as no automation and only basic support. Their paid plans start at $29 per month for up to 1,000 subscribers with access to full automation and custom landing pages, and higher-priced plans for larger subscriber lists. ConvertKit also offers a 14-day free trial of their paid plans, so you can test out their features before committing to a subscription.

Outreach.io vs ConvertKit Highlights

Outreach.io and ConvertKit are two different software platforms with distinct features and purposes.

Outreach.io is a sales engagement platform designed for sales teams to automate and streamline their outreach efforts to potential customers. It offers features such as email tracking, prospecting, and personalized messaging to help sales teams increase their efficiency and productivity.

On the other hand, ConvertKit is an email marketing platform that focuses on providing tools for bloggers and content creators to build and grow their email list. It offers features such as customizable opt-in forms, landing pages, and automation workflows to help creators connect with their audience and promote their content effectively.

In summary, while both platforms offer email-related features, Outreach.io caters more to sales teams while ConvertKit caters more to content creators and bloggers.

Outreach.io vs ConvertKit Pros

Outreach.io Pros

  • Outreach.io provides a wider range of features and capabilities compared to ConvertKit
  • Outreach.io is more designed for business and enterprise-level users, which means it can handle larger email volumes and more complex campaigns
  • Outreach.io's reporting and analytics features are more detailed and customizable compared to ConvertKit
  • Outreach.io integrates with more third-party systems than ConvertKit does
  • Outreach.io provides advanced sales automation and sequences features for sales teams, while ConvertKit is more focused on email marketing for bloggers and marketers.

ConvertKit Pros

  • ConvertKit is a more intuitive and user-friendly platform, making it easier for users to navigate and customize their email campaigns
  • ConvertKit has more advanced tagging and automation features, allowing for more targeted and personalized messaging
  • ConvertKit offers landing page and form creation, which Outreach.io does not
  • ConvertKit has a simpler pricing structure, with plans based solely on subscriber count, while Outreach.io's pricing varies based on the number of seats needed and the level of features
  • ConvertKit offers a free plan for users with up to 1,000 subscribers, while Outreach.io does not offer a free plan.

Outreach.io vs ConvertKit Cons

Outreach.io Cons

  • Outreach.io is more expensive than ConvertKit, especially for smaller businesses or individual entrepreneurs.
  • Outreach.io's user interface can be overwhelming and unintuitive for first-time users.
  • Outreach.io has limited integrations with other tools and platforms compared to ConvertKit, which offers integrations with over 80 tools and platforms.
  • Outreach.io's analytics and reporting features can be less detailed and customizable than what ConvertKit offers.
  • Outreach.io is more geared towards B2B sales and outreach, while ConvertKit is more focused on email marketing for individual creators and businesses.

ConvertKit Cons

  • ConvertKit is primarily focused on email marketing, while Outreach.io offers a wider range of communication channels (email, phone, social media, chat, video).
  • ConvertKit lacks advanced sales automation features that Outreach.io offers, such as lead scoring, account-based sales, and advanced analytics.
  • ConvertKit doesn't have a built-in CRM, while Outreach.io has a powerful CRM system with robust contact management and sales tracking capabilities.
  • The reporting features in ConvertKit are not as detailed as the ones in Outreach.io, which provide granular insights into every aspect of your sales and marketing processes.
  • ConvertKit doesn't offer phone and chat support, while Outreach.io provides 24/7 customer support via phone, chat, and email.
  • ConvertKit is more expensive than Outreach.io for users with larger contact lists or more complex sales and marketing needs.

Outreach.io & ConvertKit Hyperise Integrations

Outreach.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Outreach.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Outreach.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Outreach.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State

Outreach.io Integration Guide

ConvertKit uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ConvertKit makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ConvertKit integration diagram
  • First name

ConvertKit Integration Guide

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Outreach.io and ConvertKit Frequently Asked Questions

Question: What is Outreach.io?

Answer: Outreach.io is a sales engagement platform that helps businesses and sales teams streamline and automate their sales outreach efforts. It provides a set of tools that enable sales reps to efficiently manage their sales pipelines by simplifying communication, automating repetitive tasks, and improving visibility into customer engagement metrics.

Question: What are the key features of Outreach.io?

Answer: The key features of Outreach.io include email and call automation, personalized email templates, multi-channel engagement support, team collaboration and coaching, activity tracking and analytics, CRM integration, and more.

Question: How easy is it to use Outreach.io?

Answer: The platform is generally considered easy to use, thanks to its user-friendly interface and simple navigation. However, some users may need some training to get the most out of its features.

Question: Does Outreach.io integrate with other tools and platforms?

Answer: Yes, Outreach.io integrates with a variety of other tools and platforms commonly used in sales and marketing, including CRM systems, marketing automation tools, and other sales engagement platforms.

Question: How much does Outreach.io cost?

Answer: The platform offers a variety of pricing plans tailored to the needs of different businesses and teams. The pricing typically ranges from $100-$2000+ per user per month, depending on the size and specific needs of the team.

Question: Is there any customer support available for Outreach.io users?

Answer: Yes, Outreach.io offers a variety of support options to its users, including a dedicated support team, training and onboarding resources, and a knowledge base with frequently asked questions and troubleshooting guides.

Question: What is ConvertKit?

Answer: ConvertKit is an email marketing software platform that helps creators and entrepreneurs grow their online audience and build their business through targeted email marketing campaigns.

Question: How does ConvertKit work?

Answer: ConvertKit allows users to create email campaigns targeted to specific subscribers based on their actions, interests, and behaviors. It also allows for customizable email templates, automated workflows, and subscriber tagging and segmentation.

Question: Can I use ConvertKit for free?

Answer: ConvertKit does not have a free plan, but it does offer a 14-day free trial for new users. After the trial period, users must choose a paid plan to continue using the platform.

Question: What payment options are available for ConvertKit?

Answer: ConvertKit offers monthly and annual subscription plans for its users. Payments can be made with major credit cards or PayPal.

Question: Can I cancel my ConvertKit account at any time?

Answer: Yes, you can cancel your ConvertKit account at any time. However, ConvertKit does not offer refunds for cancellations or partial months of service.

Question: What kind of support does ConvertKit offer?

Question: What does ConvertKit do?

Answer: Convertkit is the ultimate marketing tool for automation. It lets users create easy forms and drip campaigns to automatically send mails to new subscribers, while delivering a simple solution for any other campaign needs that you may have as well!

Question: What’s the ConvertKit Community all about?

Answer: Just click the ‘Community’ link from the dropdown menu, accessible on any page in your ConvertKit account. A new community will be created for you using your existing login details and a place to jump right into our vibrant online space! We’re around each day answering questions/providing resources so come find us at anytime with whatever is weighing on your mind. Once inside group chat, make sure to ask about getting support or information specific to what type of creator you are (e.g. blogger).

Question: What is a sequence?

Answer: Sequences are a fun way to keep in touch with your subscribers. Sequences allow you to send automated emails on set schedules directly from the Dashboard or API, and they’re perfect for giving regular updates about new blog posts or other content that may interest them most. They can also be used as an easy reminder service - get automatic notifications when someone subscribes using this sequence! Sequence is self-contained sets of automated emails where subscribers follow through each email sequentially starting at the first one sent since their addition into the list (in relation with time). Send times are relative between all sequences which means if there’s any delay before sending out messages; it will take longer for recipients who were added after others because those ones have been waiting.

Question: What’s the difference between a sequence and a broadcast?

Answer: Sequences are the perfect tool for creating automated, evergreen-style content. They allow you to put together a sequence of emails that’s powered by one central theme and send them out on a set schedule - making it easy for your readers to get daily or weekly updates from you! Broadcasts might seem like they’re just used in more targeted email sequences but actually have their own purpose too: if there is something important going down, use broadcasts as an opportunity help make sure everyone who needs this information has access to it right away!

Question: What is an automation?

Answer: Automations are a way for you to create an automated path through your account. Think of them as maps, guiding the subscribers from one place in your account (destination) to another along their journey with you!

Question: What is a link trigger?

Answer: Link triggers are like a link with an extra perk. Linking to your email series will automatically subscribe the reader when they click on it, and you can use this power for more than just posting links! Add tags or even sets of emails in one fell swoop by setting up some smart-triggers all at once. It’s so fast that we’re thinking of renaming them link shortcuts! To create a link trigger in your account click the ‘Add Rule’ button in the Rules page. Then, under Trigger select ‘Clicks a Link’ and give your link trigger a name and destination URL. You can then select an action for the trigger, such as add a tag, or trigger a sequence etc. Save your new rule and you’re done!