iContact and Mailshake are both software programs that provide users with the ability to send emails in bulk and track the performance of their email campaigns. The primary difference between the two is that iContact offers templates, analytics, Customer Relationship Management (CRM) integration, and an autoresponder that Mailshake does not. iContact also allows users to segment email contacts using list slicing, while Mailshake lacks this feature. Furthermore, iContact emphasizes drip campaigns, while Mailshake focuses more heavily on A/B testing. For these reasons, iContact is better suited for businesses that want to send bulk emails with automated actions and analytics.
iContact uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
iContact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
Mailshake uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
Mailshake makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.