Marketo vs Constant Contact

Marketo vs Constant Contact Highlights

Marketo vs Constant Contact Pros

Marketo Pros

• Marketo offers more advanced marketing automation features compared to Constant Contact.
• Marketo allows for more sophisticated and targeted segmentation of contacts.
• Marketo provides detailed analytics and reporting, including revenue attribution tracking.
• Marketo has a more extensive integration with third-party platforms such as Salesforce, making it easier to manage customer data and leads.
• Marketo offers more customization and personalization options for email campaigns.
• Marketo has a highly scalable platform that can support larger sales and marketing teams.
• Marketo provides more advanced lead scoring and nurturing capabilities.
• Marketo has a social media management feature, allowing businesses to manage and track their social media marketing efforts.

Constant Contact Pros

• Does not require a steep learning curve like Marketo
• Provides easy-to-use email templates and drag-and-drop editor
• Offers a wider range of pricing plans to fit different budgets
• Strong customer support and resource center available
• User-friendly reporting and analytics
• Offers social media integration and event management features
• Has a more extensive list management interface
• Allows the creation of surveys and polls to engage with contacts
• Provides A/B testing options at all pricing plans without any additional cost

Marketo vs Constant Contact Cons

Marketo Cons

• Marketo is more complex to set up and use compared to Constant Contact, which has a simpler user interface.
• Marketo can be more expensive than Constant Contact, especially for smaller businesses or organizations with a smaller budget.
• Marketo may require more extensive training and resources to fully utilize its functionality and features.
• Marketo may be more suitable for larger enterprises with complex email marketing needs, and may not be necessary for smaller businesses or organizations.
• Marketo may require the help of a dedicated IT or marketing team to fully integrate with other systems and platforms, while Constant Contact can be easily integrated with other tools and applications.

Constant Contact Cons

• Limited marketing automation capabilities, making it less suitable for complex marketing campaigns
• Higher cost compared to other email marketing platforms
• Limited integrations with other marketing and sales tools
• Limited customization options for email templates and landing pages
• Limited reporting and analytics features
• No support for A/B testing for email campaigns
• The user interface can be clunky and difficult to navigate for some users
• Limited segmentation options for targeting specific audiences
• Limited support for managing and nurturing leads

Marketo & Constant Contact Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• Using business Email passed from Marketo, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• First name
• Last name
• Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
• Business name
• Job title

Constant Contact uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Constant Contact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Constant Contact, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Business name
• Job title
• Street
• Street2
• City
• State
• Zip
• Country
• Phone
• Home phone

Other Marketo & Constant Contact Marketing Automation platform comparisons

Marketo and Constant Contact Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a leading digital marketing automation software that helps businesses to drive engagement, generate leads, and increase revenue.

Question: What does Marketo offer?

Answer: Marketo offers a suite of marketing automation tools, including lead generation, lead management, email marketing, analytics, social media marketing, and more.

Question: Can Marketo integrate with other software platforms?

Answer: Yes, Marketo has strong integrations with other software platforms, such as Salesforce, Adobe Experience Cloud, and Microsoft Dynamics 365, to name a few.

Question: Does Marketo offer a free trial?

Answer: Yes, Marketo offers a 30-day free trial to test out their marketing automation software.

Question: How much does Marketo cost?

Answer: The pricing for Marketo varies greatly depending on the customer's needs and requirements. Some factors that affect the pricing include the number of contacts, the number of users, and the features being used.

Question: Is Marketo suitable for small businesses?

Answer: Marketo is typically geared towards medium to large enterprises, but they do offer packages for small businesses as well.

Question: Does Marketo have a mobile app?

Answer: Yes, Marketo has a mobile app available for iOS and Android devices.

Question: Does Marketo offer customer support?

Answer: Yes, Marketo offers customer support through a range of channels, including phone, email, and live chat. They also have a comprehensive knowledge base and community forum.

Question: What is Constant Contact?

Answer: Constant Contact is an online marketing platform that helps small businesses and nonprofits create and manage email marketing campaigns, social media marketing, event registration, and online surveys.

Question: How much does Constant Contact cost?

Answer: Constant Contact offers various pricing plans starting at $20 per month. The cost depends on the number of contacts and features you need.

Question: Can I try Constant Contact before I buy it?

Answer: Yes, Constant Contact offers a free trial for 60 days, during which you can use the platform to create and send emails, build a website, and access other features.

Question: Does Constant Contact provide templates for email campaigns?

Answer: Yes, Constant Contact has over 100 customizable templates that you can use for your email campaigns.

Question: Is Constant Contact user-friendly?

Answer: Yes, Constant Contact is designed for small business owners who may not have a lot of experience with marketing. It has an intuitive interface that makes it easy to use and navigate.

Question: Can I integrate Constant Contact with other tools I use?

Answer: Yes, Constant Contact integrates with various third-party tools like WordPress, Salesforce, Shopify, and others to help you manage your customer data seamlessly.

Question: Does Constant Contact have good customer support?

Answer: Yes, Constant Contact offers phone, email, and chat support during business hours. Additionally, they also have a comprehensive knowledge base and training resources to help you get the most out of the platform.

Question: What does Constant Contact do?

Answer: Constant Contact is a trusted partner in helping small businesses and nonprofits find new customers. We make it easy to build your professional presence, attract more buyers, or just sell products online with guidance from our experts—helping you move forward!

Question: What different types of automated emails does Constant Contact offer?

Answer: Email marketing is a powerful tool in your small business’s market strategy. Automated emails help you stay engaged with contacts and save time in the long run, since they can be set up to automatically send out using specific triggers! Once customized for your company needs, automated email series will take care of sending them over and over again at appropriate times without any effort on your part--they’ll just keep coming back like clockwork until you need to change their content. You could use these automated emails as an introduction or welcome message; birthday/anniversary messages; or even resend ones if recipients didn’t open them initially - it really doesn’t matter what type of automation system suits best because all types are designed specifically to suit different purposes while saving precious hours.

Question: Can I use Constant Contact to build my website?

Answer: If you want to build a website for your company, but have no idea where to start or are scared of getting into coding and web design, then all the worry is over. Our Website Builder tool has pre-built layouts that come with an intuitive editing functionality. All you need to do is answer a few simple questions about your business and our AI-powered programming will create a multi-page smartphone responsive site in minutes!

Question: Can I add a mailto link in an email?

Answer: A mailto link is clickable text that automatically opens a new email in the reader’s default email client, such as Outlook or Gmail, and pre-fills the To email address. Mailto links are great when you want emails on certain topics to go to a designated email account or employee. You can also customize your mailto link using HTML code so it will prefill subject lines and body content for specific information!

Question: When is the best time to send emails?

Answer: Your contact list is unique. Getting to know the habits of the people who fill it up can be a process of trial and error, but every campaign is a learning opportunity. For example, when a career counselor realized her audience read emails after work hours instead of 11am she tried sending at 6pm rather than that time period. Her open rates increased because they were being seen as top priority through their inboxes by coming in before other messages which appeared later on during more active periods like 12pm to 3pm. To determine the best send time for your contacts, we recommend that you look at trends from past emails. Comparing the send history for your campaigns with low open rates versus your campaigns with high open rates can help you see how timing might make a difference.

Question: What options do I have for resending emails?

Answer: When you resend an email, it can save time because there is content that already has been created and now the recipient doesn’t have to read through a new message. There are several options available depending on who you want to send the same email too or where in your company they might be located - for example some of these ways allow sending out emails with just slight changes while others will let you choose different contacts across various lists.

Question: What information is within the Reporting tab?

Answer: Use the information on Reporting to find out what’s working when you send your emails. You can see your top email stats over a period of time, compare how well you’re doing with industry average, and get tips for improving performance. Dig deeper into individual data in the Email Stat Report too. The overview will show you the number of Sends, Opens and Clicks, which can be downloaded in various file types.