Apollo.io vs Constant Contact

Apollo.io vs Constant Contact Highlights

Apollo.io vs Constant Contact Pros

Apollo.io Pros

• Apollo offers more advanced marketing automation capabilities such as lead scoring, lead nurturing, and CRM integration, while Constant Contact is primarily focused on email marketing.
• Apollo has a more intuitive and user-friendly interface, making it easier for marketers to navigate and create campaigns.
• Apollo provides better segmentation options, allowing marketers to target specific audiences more effectively.
• Apollo has more robust reporting and analytics, giving marketers deeper insights into their campaign performance.
• Apollo's customer support is known to be of higher quality, offering more personalized and responsive assistance to users.

Constant Contact Pros

• Constant Contact specializes in email marketing, whereas Apollo is a general marketing automation platform that offers several features.
• Constant Contact provides intuitive drag and drop email templates that can be customized without any coding knowledge. In contrast, Apollo requires some amount of technical expertise to use.
• Constant Contact offers a built-in list management tool that helps users organize and segment their contacts. This feature is not present in Apollo.
• Constant Contact offers a wide range of email marketing automation features, including drip campaigns, abandoned cart recovery, and birthday emails. Apollo's automation features are more geared towards sales and lead generation.
• Constant Contact's pricing plans are more affordable than Apollo's plans for small and medium-sized businesses, making it a better option for budget-conscious marketers.

Apollo.io vs Constant Contact Cons

Apollo.io Cons

• Limited Email Marketing Functionality: Apollo's focus is primarily on sales and marketing automation, so Email Marketing may not be as robust as it is in Constant Contact.
• Higher Learning Curve: Apollo's advanced features require more extensive knowledge and may not be as intuitive for beginners as Constant Contact.
• Higher Price Point: Apollo's pricing plans are generally more expensive than Constant Contact, which may not be ideal for small businesses or those looking to keep costs low.
• Limited Integration Options: While Apollo integrates with several key tools, there may be some limitations on the platforms it can integrate with compared to Constant Contact.
• Limited Customer Support: Apollo's customer support options may not be as comprehensive as Constant Contact's, potentially leaving customers with more limited resources to solve any issues that arise.

Constant Contact Cons

• Constant Contact is primarily an email marketing platform, while Apollo offers a full suite of marketing automation features, including lead tracking, segmentation, and personalized messaging.
• Constant Contact offers limited integration options with other software platforms, making it less versatile for businesses with complex marketing needs.
• Constant Contact's pricing structure can be less flexible and more costly for businesses with larger lists or more advanced marketing needs, while Apollo's pricing is more customizable.
• While Constant Contact offers some automation features, its capabilities cannot compare to the advanced automation options offered by Apollo, which can significantly improve marketing efficiency and effectiveness.
• Constant Contact's reporting and analytics features are limited compared to Apollo, which offers more detailed reporting and powerful data-driven insights.
• Constant Contact's customer support is limited to email, chat, and phone support during limited hours, while Apollo offers more extensive support options, including a knowledge base, online training, and a dedicated customer success team.

Apollo.io & Constant Contact Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
• Phone
• Business name
• Job title
• Category
• City
• Country
• State

Constant Contact uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Constant Contact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Constant Contact, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Business name
• Job title
• Street
• Street2
• City
• State
• Zip
• Country
• Phone
• Home phone

Other Apollo.io & Constant Contact Marketing Automation platform comparisons

Apollo.io and Constant Contact Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that provides a suite of tools for lead generation, email marketing, sales outreach automation, and data analysis.

Question: What does Apollo offer for lead generation?

Answer: Apollo offers a database of over 200 million contacts and 10 million companies with real-time verified data, allowing you to easily find leads that match your target audience. You can also use Apollo's Prospecting and Email Finder tools to identify new prospects and import them into the platform.

Question: Can I automate my sales outreach with Apollo?

Answer: Yes, with Apollo, you can create customized email campaigns, track email opens and clicks, and schedule automatic follow-up emails. The platform's Email and Campaign Automation features allow you to efficiently manage your sales outreach.

Question: How does Apollo help with data analysis?

Answer: Apollo provides a suite of data analysis tools, including analytics dashboards and custom reports, which enable you to track and analyze key metrics such as email open rates, click-through rates, and conversion rates. You can also use the platform's CRM integration to track your sales pipeline and measure your team's performance.

Question: Can I integrate Apollo with other tools?

Answer: Yes, Apollo offers integrations with popular tools such as Salesforce, HubSpot, and Zapier, allowing you to easily connect your marketing automation efforts with your other business tools.

Question: Does Apollo offer a free trial?

Answer: Yes, Apollo offers a free trial with access to the platform's core features, including its contact database, Prospecting tool, and Email Finder. You can sign up for a free trial on Apollo's website.

Apollo.io vs Constant Contact

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Constant Contact?

Answer: Constant Contact is an online email marketing platform that allows businesses and organizations to create and send email newsletters, promotions, and other communications to their subscribers.

Question: How does Constant Contact work?

Answer: First, users need to create an account and upload their contact list. Then, they can choose from a variety of customizable email templates to create their campaigns. After designing their email, users can schedule their email to send immediately or at a future date and time.

Question: What type of support does Constant Contact offer?

Answer: Constant Contact offers a variety of support options including phone and email support, chat support, and an online knowledge base.

Question: How much does Constant Contact cost?

Answer: Constant Contact offers a variety of pricing plans based on the number of contacts users have. Plans start at $20/month for up to 500 contacts and increase with the number of contacts.

Question: How do I cancel my Constant Contact account?

Answer: To cancel your Constant Contact account, you can either contact their customer support team, or cancel your account within your account settings.

Question: Can Constant Contact integrate with other platforms?

Answer: Yes, Constant Contact offers integrations with many popular platforms including Salesforce, Shopify, and WordPress.

Question: What does Constant Contact do?

Answer: Constant Contact is a trusted partner in helping small businesses and nonprofits find new customers. We make it easy to build your professional presence, attract more buyers, or just sell products online with guidance from our experts—helping you move forward!

Question: What different types of automated emails does Constant Contact offer?

Answer: Email marketing is a powerful tool in your small business’s market strategy. Automated emails help you stay engaged with contacts and save time in the long run, since they can be set up to automatically send out using specific triggers! Once customized for your company needs, automated email series will take care of sending them over and over again at appropriate times without any effort on your part--they’ll just keep coming back like clockwork until you need to change their content. You could use these automated emails as an introduction or welcome message; birthday/anniversary messages; or even resend ones if recipients didn’t open them initially - it really doesn’t matter what type of automation system suits best because all types are designed specifically to suit different purposes while saving precious hours.

Question: Can I use Constant Contact to build my website?

Answer: If you want to build a website for your company, but have no idea where to start or are scared of getting into coding and web design, then all the worry is over. Our Website Builder tool has pre-built layouts that come with an intuitive editing functionality. All you need to do is answer a few simple questions about your business and our AI-powered programming will create a multi-page smartphone responsive site in minutes!

Question: Can I add a mailto link in an email?

Answer: A mailto link is clickable text that automatically opens a new email in the reader’s default email client, such as Outlook or Gmail, and pre-fills the To email address. Mailto links are great when you want emails on certain topics to go to a designated email account or employee. You can also customize your mailto link using HTML code so it will prefill subject lines and body content for specific information!

Question: When is the best time to send emails?

Answer: Your contact list is unique. Getting to know the habits of the people who fill it up can be a process of trial and error, but every campaign is a learning opportunity. For example, when a career counselor realized her audience read emails after work hours instead of 11am she tried sending at 6pm rather than that time period. Her open rates increased because they were being seen as top priority through their inboxes by coming in before other messages which appeared later on during more active periods like 12pm to 3pm. To determine the best send time for your contacts, we recommend that you look at trends from past emails. Comparing the send history for your campaigns with low open rates versus your campaigns with high open rates can help you see how timing might make a difference.

Question: What options do I have for resending emails?

Answer: When you resend an email, it can save time because there is content that already has been created and now the recipient doesn’t have to read through a new message. There are several options available depending on who you want to send the same email too or where in your company they might be located - for example some of these ways allow sending out emails with just slight changes while others will let you choose different contacts across various lists.

Question: What information is within the Reporting tab?

Answer: Use the information on Reporting to find out what’s working when you send your emails. You can see your top email stats over a period of time, compare how well you’re doing with industry average, and get tips for improving performance. Dig deeper into individual data in the Email Stat Report too. The overview will show you the number of Sends, Opens and Clicks, which can be downloaded in various file types.