Constant Contact vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Constant Contact and Mailchimp. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Constant Contact logo

Constant Contact

Pricing: Constant Contact offers several pricing plans tailored to different types of businesses. The plans range from $20-$45 per month. Each plan includes unlimited emails per month, email and content editing tools, marketing analytics, signup forms, access to customer support, and more. Additionally, some plans offer built-in surveys and automation tools. There is also an option to pay-as-you-go, which costs $5 per email sent.


Mailchimp logo


Pricing: Mailchimp offers a variety of pricing plans, depending on what services and features you need. The free plan includes access to basic features and supports up to 2,000 contacts and 10,000 emails per month. The Standard plan starts at $14.99/month, and gives access to automation and additional features, and supports up to 50,000 contacts and 500,000 emails per month.


Constant Contact vs Mailchimp Highlights

Constant Contact and Mailchimp are two of the most popular email marketing platforms available. They both provide a comprehensive range of features and tools to help businesses reach their target audience and engage with customers. Both allow users to create attractive campaigns and track the results. The main differences between the two platforms are in their pricing, ease of use, integration capabilities, and email design capabilities. Constant Contact has a more robust suite of features and is well suited for more complex marketing strategies. Mailchimp is simpler and more affordable and is ideal for those who just want to send simple newsletters. Both have a wide range of automation tools, list-building capabilities, and analytics reporting.

Constant Contact vs Mailchimp Pros

Constant Contact Pros

  • Pros of Constant Contact compared to Mailchimp:
  • Easier to use with a simple, intuitive user interface
  • Widest selection of templates with hundreds of professionally designed HTML emails
  • Robust customer segmentation and mailing list building capabilities
  • Ability to integrate surveys and polls into emails
  • Advanced tracking and reporting capabilities, including click-through and open rate tracking
  • Includes powerful A/B testing and autoresponder features
  • Affordable plans with no limits to the number of contacts or emails
  • Excellent customer support for users at all levels

Mailchimp Pros

  • Mailchimp is free to use up to a certain number of contacts, while Constant Contact has a monthly fee associated with it.
  • MailChimp offers more free resources to help users design and personalize emails for their recipients.
  • MailChimp offers more extensive list segmentation capabilities than Constant Contact.
  • MailChimp integrations with 3rd party apps and software make it easier to track the effectiveness of campaigns.
  • MailChimp's analytics and insight tools are more comprehensive than Constant Contact's.
  • MailChimp's UI/UX is simpler and more user friendly than Constant Contact's.

Constant Contact vs Mailchimp Cons

Constant Contact Cons

  • Constant Contact is more expensive than Mailchimp which can be a major drawback for people with limited budgets
  • Constant Contact offers fewer features than Mailchimp which may limit the ways you can customize and install campaigns
  • It can be more complicated to design campaigns in Constant Contact due to its more restrictive template and editing tools
  • Constant Contact is not as user friendly as Mailchimp when it comes to navigating its dashboard and reporting tools
  • Constant Contact does not offer split testing or autoresponders

Mailchimp Cons

  • Higher cost than Constant Contact for comparable plans
  • Complicated user interface for performing basic account functions
  • Limited reporting and analytics capabilities compared to Constant Contact
  • No ability to link website/store data with emails and campaigns
  • No ability to manage contacts from multiple databases at once
  • Fewer integrations with third-party applications compared to Constant Contact
  • No product personalization or dynamic content capabilities for email campaigns.

Constant Contact & Mailchimp Hyperise Integrations

Constant Contact uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Constant Contact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Constant Contact integration diagram
  • First name
  • Last name
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • State
  • Zip
  • Country
  • Phone
  • Home phone

Constant Contact Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

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Constant Contact and Mailchimp Frequently Asked Questions

Question: What is Constant Contact?

Answer: Constant Contact is an email marketing service provider that helps businesses and organizations grow their customer base and strengthen their relationships with existing customers.

Question: How does Constant Contact work?

Answer: Constant Contact enables you to send email campaigns, manage your contacts, and track results. It offers a wide range of features and options to customize each email and ensure a successful delivery.

Question: What types of email campaigns can I create with Constant Contact?

Answer: You can create newsletters, announcements, surveys, and special offers. You can also create automated email campaigns.

Question: How much does Constant Contact cost?

Answer: Pricing for Constant Contact varies depending on the size of your contact list and the features and options you need. The basic plan starts at $20/month.

Constant Contact vs Mailchimp

Question: What does Constant Contact do?

Answer: Constant Contact is a trusted partner in helping small businesses and nonprofits find new customers. We make it easy to build your professional presence, attract more buyers, or just sell products online with guidance from our experts—helping you move forward!

Question: What different types of automated emails does Constant Contact offer?

Answer: Email marketing is a powerful tool in your small business’s market strategy. Automated emails help you stay engaged with contacts and save time in the long run, since they can be set up to automatically send out using specific triggers! Once customized for your company needs, automated email series will take care of sending them over and over again at appropriate times without any effort on your part--they’ll just keep coming back like clockwork until you need to change their content. You could use these automated emails as an introduction or welcome message; birthday/anniversary messages; or even resend ones if recipients didn’t open them initially - it really doesn’t matter what type of automation system suits best because all types are designed specifically to suit different purposes while saving precious hours.

Question: Can I use Constant Contact to build my website?

Answer: If you want to build a website for your company, but have no idea where to start or are scared of getting into coding and web design, then all the worry is over. Our Website Builder tool has pre-built layouts that come with an intuitive editing functionality. All you need to do is answer a few simple questions about your business and our AI-powered programming will create a multi-page smartphone responsive site in minutes!

Question: Can I add a mailto link in an email?

Answer: A mailto link is clickable text that automatically opens a new email in the reader’s default email client, such as Outlook or Gmail, and pre-fills the To email address. Mailto links are great when you want emails on certain topics to go to a designated email account or employee. You can also customize your mailto link using HTML code so it will prefill subject lines and body content for specific information!

Question: When is the best time to send emails?

Answer: Your contact list is unique. Getting to know the habits of the people who fill it up can be a process of trial and error, but every campaign is a learning opportunity. For example, when a career counselor realized her audience read emails after work hours instead of 11am she tried sending at 6pm rather than that time period. Her open rates increased because they were being seen as top priority through their inboxes by coming in before other messages which appeared later on during more active periods like 12pm to 3pm. To determine the best send time for your contacts, we recommend that you look at trends from past emails. Comparing the send history for your campaigns with low open rates versus your campaigns with high open rates can help you see how timing might make a difference.

Question: What options do I have for resending emails?

Answer: When you resend an email, it can save time because there is content that already has been created and now the recipient doesn’t have to read through a new message. There are several options available depending on who you want to send the same email too or where in your company they might be located - for example some of these ways allow sending out emails with just slight changes while others will let you choose different contacts across various lists.

Question: What information is within the Reporting tab?

Answer: Use the information on Reporting to find out what’s working when you send your emails. You can see your top email stats over a period of time, compare how well you’re doing with industry average, and get tips for improving performance. Dig deeper into individual data in the Email Stat Report too. The overview will show you the number of Sends, Opens and Clicks, which can be downloaded in various file types.

Question: What is Mailchimp?

Answer: Mailchimp is an email marketing service that allows businesses and organizations to design, send, and track email campaigns.

Question: How does Mailchimp work?

Answer: Mailchimp makes it easy to create and send emails to current and potential customers. It also helps businesses track customer interaction with their emails through reporting and analytics.

Question: What features does Mailchimp offer?

Answer: Mailchimp offers features such as custom templates, automated email campaigns, integrations, customer segmentation, comprehensive analytics, and much more.