Klaviyo vs Constant Contact

Klaviyo vs Constant Contact Highlights

Klaviyo vs Constant Contact Pros

Klaviyo Pros

• Klaviyo has a greater variety of integrations with popular e-commerce platforms such as Shopify and Magento, which makes it a better choice for businesses selling products online.
• Klaviyo's automation features are more advanced and customizable, allowing for complex workflows and personalized messages for each customer.
• Klaviyo provides better analytics and reporting tools, including the ability to track revenue generated by email campaigns and the conversion rates of specific segments of your audience.
• Klaviyo allows for more advanced segmentation options, which can help businesses target their messaging to specific groups of customers based on factors such as purchase history or website behaviour.
• Klaviyo's pricing model is based on the number of contacts you have, which can be more cost-effective for businesses with a smaller email list compared to Constant Contact's tiered pricing based on features and number of emails sent.

Constant Contact Pros

• Here are the Pros for Constant Contact compared to Klaviyo:
• User-friendly interface and easy navigation for beginners
• Offers a wide range of email templates and designs
• Allows for social media integration to reach a larger audience
• Provides basic segmentation tools to target specific customers based on their interests and actions
• Affordable pricing plans that can fit small business budgets
• Provides excellent customer support via phone, email or chat
• Offers more flexibility with email scheduling, including sending emails at different times in different time zones
• Note: It's important to keep in mind that Constant Contact is primarily an email marketing platform while Klaviyo is a marketing automation platform. Therefore, the latter may offer more advanced features for businesses with more complex needs.

Klaviyo vs Constant Contact Cons

Klaviyo Cons

• Klaviyo is a more specialized platform that focuses on marketing automation, while Constant Contact is primarily an email marketing platform, making it less versatile for other marketing needs.
• The user interface and navigation of Klaviyo can be more complex and overwhelming for beginners, compared to the user-friendly and intuitive interface of Constant Contact.
• Klaviyo pricing plans can be relatively more expensive, especially for smaller businesses, compared to the more affordable subscription options offered by Constant Contact.
• Constant Contact has more advanced features in terms of A/B testing for subject lines and email content, and also offers a wider range of pre-designed email templates, which can save time and effort for users.
• Klaviyo's customer support options are limited, as they only offer email support and community forums, while Constant Contact provides phone, chat, and email support and offers a vast library of resources and guides.

Constant Contact Cons

• Limited automation features: Constant Contact's automation features are limited when compared to Klaviyo, making it harder to create complex workflows and trigger actions.
• Limited personalization options: Constant Contact doesn't offer the same level of personalization as Klaviyo, such as dynamic content and personalized recommendations.
• No behavioral tracking: Unlike Klaviyo, Constant Contact doesn't track user behavior, which means it's harder to create targeted campaigns based on what users have done on your website.
• Higher pricing: Constant Contact's pricing is higher than Klaviyo's, making it less accessible to smaller businesses or those with smaller budgets.
• Limited integrations: Constant Contact has fewer integrations than Klaviyo, which can be frustrating if you rely on other tools to manage your business.
• No visual workflow editor: Constant Contact doesn't have a visual workflow editor like Klaviyo, making it harder to see and understand your automation workflows.

Klaviyo & Constant Contact Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• Using business Email passed from Klaviyo, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• First name
• Last name

Constant Contact uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Constant Contact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Constant Contact, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Business name
• Job title
• Street
• Street2
• City
• State
• Zip
• Country
• Phone
• Home phone

Other Klaviyo & Constant Contact Marketing Automation platform comparisons

Klaviyo and Constant Contact Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is a cloud-based marketing automation platform used by e-commerce businesses to send targeted and personalized emails, build custom email templates, create and manage automated email campaigns and more.

Question: How does Klaviyo help with email marketing?

Answer: Klaviyo helps businesses to personalize and segment their email communications based on various customer behaviors and preferences, which can result in increased engagement and revenue.

Question: What integrations does Klaviyo have?

Answer: Klaviyo integrates with most e-commerce platforms, such as Shopify and Magento, as well as various other web applications including Facebook and Instagram.

Question: What kind of analytics does Klaviyo provide?

Answer: Klaviyo provides comprehensive analytics on email performance, including open rates, click-through rates, revenue generated, and more. It also provides detailed customer insights, allowing businesses to view customer engagement and purchasing behavior.

Question: How does Klaviyo handle abandoned cart emails?

Answer: Klaviyo enables businesses to automatically send personalized abandoned cart email campaigns to customers who have left items in their cart without completing their purchase. This feature can help drive more sales and revenue for businesses.

Question: What is the pricing for Klaviyo?

Answer: Klaviyo pricing is based on the number of contacts in a business’ email list. Pricing starts at $20/month for up to 500 contacts and goes up from there based on the number of contacts in the list.

Question: What is Constant Contact?

Answer: Constant Contact is an email marketing platform that allows businesses and organizations to create, send, and track email newsletters and campaigns.

Question: How do I sign up for Constant Contact?

Answer: You can sign up for Constant Contact by visiting their website and selecting the plan that is right for you. They offer a free trial for the first 60 days and then charge a monthly fee based on the number of contacts in your account.

Question: What kind of email templates are available in Constant Contact?

Answer: Constant Contact offers a wide variety of customizable email templates for different types of campaigns, such as newsletters, promotions, events, and more. You can also create your own template using their drag-and-drop editor.

Question: Can I import my email list into Constant Contact?

Answer: Yes, you can import your existing email list into Constant Contact using a CSV or Excel file. You can also add contacts manually or through integrations with other apps.

Question: How can I track the success of my email campaigns in Constant Contact?

Answer: Constant Contact provides detailed reporting on the performance of your email campaigns, including open and click rates, bounce and unsubscribe rates, and social media activity. You can also integrate with Google Analytics to track website conversions from your email campaigns.

Question: What does Constant Contact do?

Answer: Constant Contact is a trusted partner in helping small businesses and nonprofits find new customers. We make it easy to build your professional presence, attract more buyers, or just sell products online with guidance from our experts—helping you move forward!

Question: What different types of automated emails does Constant Contact offer?

Answer: Email marketing is a powerful tool in your small business’s market strategy. Automated emails help you stay engaged with contacts and save time in the long run, since they can be set up to automatically send out using specific triggers! Once customized for your company needs, automated email series will take care of sending them over and over again at appropriate times without any effort on your part--they’ll just keep coming back like clockwork until you need to change their content. You could use these automated emails as an introduction or welcome message; birthday/anniversary messages; or even resend ones if recipients didn’t open them initially - it really doesn’t matter what type of automation system suits best because all types are designed specifically to suit different purposes while saving precious hours.

Question: Can I use Constant Contact to build my website?

Answer: If you want to build a website for your company, but have no idea where to start or are scared of getting into coding and web design, then all the worry is over. Our Website Builder tool has pre-built layouts that come with an intuitive editing functionality. All you need to do is answer a few simple questions about your business and our AI-powered programming will create a multi-page smartphone responsive site in minutes!

Question: Can I add a mailto link in an email?

Answer: A mailto link is clickable text that automatically opens a new email in the reader’s default email client, such as Outlook or Gmail, and pre-fills the To email address. Mailto links are great when you want emails on certain topics to go to a designated email account or employee. You can also customize your mailto link using HTML code so it will prefill subject lines and body content for specific information!

Question: When is the best time to send emails?

Answer: Your contact list is unique. Getting to know the habits of the people who fill it up can be a process of trial and error, but every campaign is a learning opportunity. For example, when a career counselor realized her audience read emails after work hours instead of 11am she tried sending at 6pm rather than that time period. Her open rates increased because they were being seen as top priority through their inboxes by coming in before other messages which appeared later on during more active periods like 12pm to 3pm. To determine the best send time for your contacts, we recommend that you look at trends from past emails. Comparing the send history for your campaigns with low open rates versus your campaigns with high open rates can help you see how timing might make a difference.

Question: What options do I have for resending emails?

Answer: When you resend an email, it can save time because there is content that already has been created and now the recipient doesn’t have to read through a new message. There are several options available depending on who you want to send the same email too or where in your company they might be located - for example some of these ways allow sending out emails with just slight changes while others will let you choose different contacts across various lists.

Question: What information is within the Reporting tab?

Answer: Use the information on Reporting to find out what’s working when you send your emails. You can see your top email stats over a period of time, compare how well you’re doing with industry average, and get tips for improving performance. Dig deeper into individual data in the Email Stat Report too. The overview will show you the number of Sends, Opens and Clicks, which can be downloaded in various file types.