Mailchimp vs Constant Contact


Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.


In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and Constant Contact. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo

Mailchimp

Pricing: Mailchimp offers a variety of pricing plans with different features and prices. Here are the main pricing plans available: - Free Plan: This plan is free forever and includes basic email marketing features for up to 2,000 subscribers and 10,000 emails per month. - Essentials Plan: This plan starts at $9.99 per month and includes all the basic features plus some additional ones such as A/B testing and custom branding. - Standard Plan: This plan starts at $14.

Mailchimp

Vs

Constant Contact logo

Constant Contact

Pricing: Constant Contact offers two pricing plans for their email marketing services: 1. Email Plan: Starts at $20 per month for up to 500 contacts and goes up to $335 per month for up to 50,000 contacts. 2. Email Plus Plan: Starts at $45 per month for up to 500 contacts and goes up to $335 per month for up to 50,000 contacts.

Mailchimp vs Constant Contact Highlights

Mailchimp and Constant Contact are both popular marketing automation software platforms, but they differ in several ways. Mailchimp has a more user-friendly interface, with drag-and-drop email builder options, advanced automation features, and an easy to use dashboard. Constant Contact, on the other hand, offers more in-depth reporting options and a wide array of eCommerce integrations.

In terms of pricing, both platforms offer a similar range of features with plans ranging from free to high-end paid plans. However, Constant Contact's paid plans can be more expensive than Mailchimp's.

Overall, Mailchimp is a better choice for small businesses and startups who are more focused on creating visually-stunning campaigns and automations, while Constant Contact is a better choice for larger businesses who require advanced analytics and integration options.

Mailchimp vs Constant Contact Pros

Mailchimp Pros

  • Mailchimp has a more user-friendly interface and design templates.
  • They offer a free plan with basic features, while Constant Contact does not.
  • Mailchimp's automation features are more diverse and comprehensive.
  • They have a more extensive third-party integration network.
  • Mailchimp's pricing is more affordable for small businesses, especially as your email list grows.
  • Mailchimp has a better mobile application for mobile users.
  • Their customer support is more responsive and helpful.
  • Mailchimp allows for more customizations and flexibility in email campaigns.

Constant Contact Pros

  • Constant Contact offers more customized pre-made templates
  • Constant Contact provides A/B testing for emails and subject lines
  • Constant Contact has a wider range of customer support options
  • Constant Contact offers social media management tools
  • Constant Contact provides surveys and polls integration
  • Constant Contact has a stronger focus on event management and registration
  • Constant Contact offers more robust contact management features

Mailchimp vs Constant Contact Cons

Mailchimp Cons

  • Mailchimp's customer support options are limited compared to Constant Contact
  • Mailchimp's pricing can quickly escalate as your email list size grows
  • Mailchimp's email automation features are not as advanced as Constant Contact's
  • The interface can be overwhelming and confusing for beginner users
  • Limited customization options for templates, compared to Constant Contact's drag-and-drop editing tools.

Constant Contact Cons

  • Fewer email templates available compared to Mailchimp
  • Limited automation options
  • Higher pricing for larger subscriber lists
  • Limited integrations with third-party apps and platforms
  • No landing page builder or e-commerce integration
  • Unreliable email deliverability compared to Mailchimp, according to some users
  • Limited A/B testing options

Mailchimp & Constant Contact Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Constant Contact uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Constant Contact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Constant Contact integration diagram
  • First name
  • Last name
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • State
  • Zip
  • Country
  • Phone
  • Home phone

Constant Contact Integration Guide

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Mailchimp and Constant Contact Frequently Asked Questions

Question: What is Mailchimp?


Answer: Mailchimp is a marketing automation platform that enables businesses to manage their email campaigns, social media campaigns, landing pages, e-commerce stores, and more.


Question: How much does Mailchimp cost?


Answer: Mailchimp offers a range of pricing plans, including a free plan for businesses with up to 2,000 contacts. Paid plans start at $99 per month and go up depending on the number of contacts and features needed.


Question: How do I import my contacts to Mailchimp?


Answer: You can import your contacts to Mailchimp from a variety of sources, including CSV files, Excel files, Google Sheets, and more. Mailchimp also supports integrations with popular CRM systems.


Question: Can I personalize my emails in Mailchimp?


Answer: Yes, Mailchimp enables businesses to personalize their emails with merge tags, which can pull in subscriber information such as their name, location, and more.


Question: Can I track the performance of my email campaigns in Mailchimp?


Answer: Yes, Mailchimp provides detailed analytics and reporting to track the performance of your email campaigns, including open rates, click-through rates, and more.


Question: What integrations are available with Mailchimp?


Answer: Mailchimp integrates with a wide range of third-party platforms, including e-commerce platforms like Shopify, social media platforms like Facebook and Instagram, and more.


Question: Is Mailchimp GDPR compliant?


Answer: Yes, Mailchimp is GDPR compliant and provides features and tools to help businesses comply with data protection regulations.


Question: What is Constant Contact?


Answer: Constant Contact is an online email marketing software that allows small businesses to communicate with their customers through email, social media, and other digital channels.


Question: How much does Constant Contact cost?


Answer: Constant Contact offers a variety of pricing plans based on the number of contacts you have and the features you need. Prices start at $20 per month for the Email plan and go up to $335 per month for the Advanced plan.


Question: Is Constant Contact easy to use?


Answer: Yes, Constant Contact is designed to be user-friendly and intuitive, so even beginners can create professional-looking emails without any coding or design skills.


Question: What kind of customer support does Constant Contact offer?


Answer: Constant Contact provides several customer support options, including phone support, live chat, email support, a help center, and a community forum.


Question: Can I try Constant Contact before I buy it?


Answer: Yes, Constant Contact offers a 60-day free trial, which allows you to test out all the features before committing to a plan.


Question: Does Constant Contact offer any integrations?


Answer: Yes, Constant Contact integrates with a variety of third-party tools and platforms, including social media platforms, e-commerce platforms, and customer relationship management (CRM) systems.


Question: What kind of email reports does Constant Contact provide?


Answer: Constant Contact provides detailed email reports that show open rates, click-through rates, bounce rates, and other metrics that can help you measure the effectiveness of your campaigns.


Question: How secure is Constant Contact?


Answer: Constant Contact uses industry-standard security measures to protect your data, including SSL encryption, firewalls, and multiple data backup and redundancy systems.


Question: What does Constant Contact do?


Answer: Constant Contact is a trusted partner in helping small businesses and nonprofits find new customers. We make it easy to build your professional presence, attract more buyers, or just sell products online with guidance from our experts—helping you move forward!



Question: What different types of automated emails does Constant Contact offer?


Answer: Email marketing is a powerful tool in your small business’s market strategy. Automated emails help you stay engaged with contacts and save time in the long run, since they can be set up to automatically send out using specific triggers! Once customized for your company needs, automated email series will take care of sending them over and over again at appropriate times without any effort on your part--they’ll just keep coming back like clockwork until you need to change their content. You could use these automated emails as an introduction or welcome message; birthday/anniversary messages; or even resend ones if recipients didn’t open them initially - it really doesn’t matter what type of automation system suits best because all types are designed specifically to suit different purposes while saving precious hours.



Question: Can I use Constant Contact to build my website?


Answer: If you want to build a website for your company, but have no idea where to start or are scared of getting into coding and web design, then all the worry is over. Our Website Builder tool has pre-built layouts that come with an intuitive editing functionality. All you need to do is answer a few simple questions about your business and our AI-powered programming will create a multi-page smartphone responsive site in minutes!



Question: Can I add a mailto link in an email?


Answer: A mailto link is clickable text that automatically opens a new email in the reader’s default email client, such as Outlook or Gmail, and pre-fills the To email address. Mailto links are great when you want emails on certain topics to go to a designated email account or employee. You can also customize your mailto link using HTML code so it will prefill subject lines and body content for specific information!



Question: When is the best time to send emails?


Answer: Your contact list is unique. Getting to know the habits of the people who fill it up can be a process of trial and error, but every campaign is a learning opportunity. For example, when a career counselor realized her audience read emails after work hours instead of 11am she tried sending at 6pm rather than that time period. Her open rates increased because they were being seen as top priority through their inboxes by coming in before other messages which appeared later on during more active periods like 12pm to 3pm. To determine the best send time for your contacts, we recommend that you look at trends from past emails. Comparing the send history for your campaigns with low open rates versus your campaigns with high open rates can help you see how timing might make a difference.



Question: What options do I have for resending emails?


Answer: When you resend an email, it can save time because there is content that already has been created and now the recipient doesn’t have to read through a new message. There are several options available depending on who you want to send the same email too or where in your company they might be located - for example some of these ways allow sending out emails with just slight changes while others will let you choose different contacts across various lists.



Question: What information is within the Reporting tab?


Answer: Use the information on Reporting to find out what’s working when you send your emails. You can see your top email stats over a period of time, compare how well you’re doing with industry average, and get tips for improving performance. Dig deeper into individual data in the Email Stat Report too. The overview will show you the number of Sends, Opens and Clicks, which can be downloaded in various file types.