HubSpot Marketing vs Constant Contact

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and Constant Contact. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot offers a variety of pricing options for its Marketing Automation platform. Here are the key details: 1. Free: HubSpot offers a basic plan that is free forever. This plan includes basic marketing tools such as forms, pop-ups, and email marketing. 2. Starter: The Starter plan costs $50/month and includes more advanced features such as landing pages, lead capture forms, and lead management tools. 3.


Constant Contact logo

Constant Contact

Pricing: Constant Contact email marketing platform offers two pricing plans: Email and Email Plus. The Email plan starts at $20 per month for up to 500 contacts and goes up to $335 per month for up to 50,000 contacts. The Email Plus plan starts at $45 per month for up to 500 contacts and goes up to $335 per month for up to 50,000 contacts.

HubSpot Marketing vs Constant Contact Highlights

HubSpot is a marketing automation platform that provides a comprehensive suite of tools, including email marketing, social media management, search engine optimization (SEO), and analytics. It is designed to help businesses attract visitors, convert leads, and ultimately grow their customer base. Hubspot's email marketing features allow for the creation of customized email campaigns, segmentation of contacts, and automated workflows.

On the other hand, Constant Contact is primarily an email marketing platform that provides businesses with a range of email templates, list management tools, and analytics. It is focused on helping businesses connect with their customers through email campaigns, newsletters, and surveys.

The key difference between these two platforms is that HubSpot offers a more comprehensive set of marketing tools beyond just email marketing, while Constant Contact is primarily designed for email campaigns. HubSpot is more suitable for larger businesses with a broader marketing strategy, while Constant Contact is ideal for small businesses looking for an easy-to-use email marketing solution.

HubSpot Marketing vs Constant Contact Pros

HubSpot Marketing Pros

  • HubSpot offers a full-suite marketing automation platform while Constant Contact is focused solely on email marketing.
  • HubSpot has more advanced lead generation and lead nurturing capabilities than Constant Contact.
  • HubSpot's reporting and analytics features are more comprehensive and customizable, providing greater insights into marketing campaigns, website performance, and sales team activity.
  • HubSpot's CRM integration is seamless and allows for a better alignment of sales and marketing teams.
  • HubSpot has a strong focus on inbound marketing practices, providing more tools for optimizing and creating content, and providing better SEO recommendations.
  • HubSpot's social media management and monitoring tools are more robust than Constant Contact, allowing for easier social media management from within the platform.
  • HubSpot has a more user-friendly and modern interface than Constant Contact.

Constant Contact Pros

  • Constant Contact is specifically designed for email marketing, so its features are more streamlined and focused on that particular area.
  • It has a simpler, more user-friendly interface compared to HubSpot, making it easier for beginners to navigate and use.
  • It offers a free trial period and has more affordable pricing plans, especially for small businesses.
  • Constant Contact has higher deliverability rates, ensuring that your emails reach their intended recipients' inboxes, and not end up in spam folders.
  • It includes customizable templates, allowing users to create professional-looking emails without needing design skills.
  • It integrates with various third-party tools, including social media platforms, e-commerce platforms, and landing page builders.
  • Constant Contact provides excellent customer support, with multiple channels available for help and assistance.

HubSpot Marketing vs Constant Contact Cons

HubSpot Marketing Cons

  • Sure, here are some cons of Hubspot in comparison to Constant Contact:
  • Hubspot can be relatively expensive compared to Constant Contact, especially for small businesses or startups with limited budgets.
  • Hubspot's interface and dashboard can be quite overwhelming and complicated for new users, which may require more training and time to get used to.
  • Hubspot's support team and customer service may not be as accessible or responsive as Constant Contact's, which can be frustrating for users who need quick assistance.
  • Hubspot's focus is primarily on inbound marketing and lead generation, which means it may not be as effective for businesses that rely heavily on email campaigns and newsletters (which is Constant Contact's core offering).
  • Hubspot's email marketing features may not be as robust or customizable as Constant Contact's, which may limit users' ability to tailor campaigns to their specific audience or goals.

Constant Contact Cons

  • Limited functionality compared to HubSpot
  • No lead scoring or advanced segmentation capabilities
  • Limited A/B testing options
  • Pricing based on email list size instead of features used
  • Less intuitive user interface
  • No built-in CRM
  • Limited integrations with third-party tools and platforms
  • Limited social media and content marketing features.

HubSpot Marketing & Constant Contact Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Constant Contact uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Constant Contact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Constant Contact integration diagram
  • First name
  • Last name
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • State
  • Zip
  • Country
  • Phone
  • Home phone

Constant Contact Integration Guide

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HubSpot Marketing and Constant Contact Frequently Asked Questions

Question: What is HubSpot?

Answer: HubSpot is a software platform that provides a suite of tools for inbound marketing, sales, and customer service. It includes features for email marketing, social media management, lead generation, analytics, and more.

Question: What are the benefits of using HubSpot?

Answer: HubSpot can help you streamline your marketing and sales efforts, improve your customer experience, and increase your revenue. It provides a variety of tools to help you attract, engage, and retain customers.

Question: What is inbound marketing?

Answer: Inbound marketing is a marketing strategy that focuses on attracting customers through content and interactions that are relevant and helpful. HubSpot is designed to support inbound marketing strategies.

Question: How much does HubSpot cost?

Answer: HubSpot offers a variety of pricing plans, ranging from free to enterprise-level. The cost depends on the level of features and support you require.

Question: What is marketing automation?

Answer: Marketing automation is the use of software to automate repetitive marketing tasks, such as sending emails and tracking website visitor behavior. HubSpot includes a range of marketing automation features.

Question: Is HubSpot easy to use?

Answer: HubSpot is designed to be intuitive and user-friendly, even for people with little or no technical experience. The platform includes a variety of training resources and support options to help users get started.

Question: How does HubSpot integrate with other tools?

Answer: HubSpot integrates with a number of third-party tools and platforms, including Salesforce, Zapier, and Shopify. It also includes an API for custom integrations.

Question: How does HubSpot handle customer data?

Answer: HubSpot takes data privacy and security very seriously. It complies with GDPR and other data protection regulations, and provides a variety of tools and features to help you manage and protect customer data.

Question: What is Constant Contact?

Answer: Constant Contact is an email marketing automation platform that helps businesses of all sizes to create and send professional-looking emails, newsletters, surveys, and other communication to engage with their audience.

Question: How much does Constant Contact cost?

Answer: Constant Contact pricing starts at $20 per month for up to 500 contacts. The price increases based on the number of contacts you have and the plan you choose.

Question: Can I import my email contacts into Constant Contact?

Answer: Yes, Constant Contact allows you to import email contacts from Excel, Outlook, Gmail, and other sources easily. This feature makes it easy to switch to Constant Contact from another email marketing platform.

Question: Is there any free trial period available on Constant Contact?

Answer: Yes, Constant Contact offers a 60-day free trial period. You can use this period to test the platform and assess whether it meets your business needs.

Question: Can I create custom email templates in Constant Contact?

Answer: Yes, Constant Contact offers a drag-and-drop editor that allows you to create customized email templates that match your brand image.

Question: Does Constant Contact offer any analytics or reporting?

Answer: Yes, Constant Contact provides real-time analytics and reporting that helps you track the performance of your emails, including open rates, click-through rates, bounce rates, and unsubscribes.

Question: Does Constant Contact offer any integrations with other platforms?

Answer: Yes, Constant Contact integrates with several marketing automation platforms, CRM platforms, e-commerce platforms, and social media platforms, including Shopify, WordPress, Facebook, and Salesforce.

Question: What does Constant Contact do?

Answer: Constant Contact is a trusted partner in helping small businesses and nonprofits find new customers. We make it easy to build your professional presence, attract more buyers, or just sell products online with guidance from our experts—helping you move forward!

Question: What different types of automated emails does Constant Contact offer?

Answer: Email marketing is a powerful tool in your small business’s market strategy. Automated emails help you stay engaged with contacts and save time in the long run, since they can be set up to automatically send out using specific triggers! Once customized for your company needs, automated email series will take care of sending them over and over again at appropriate times without any effort on your part--they’ll just keep coming back like clockwork until you need to change their content. You could use these automated emails as an introduction or welcome message; birthday/anniversary messages; or even resend ones if recipients didn’t open them initially - it really doesn’t matter what type of automation system suits best because all types are designed specifically to suit different purposes while saving precious hours.

Question: Can I use Constant Contact to build my website?

Answer: If you want to build a website for your company, but have no idea where to start or are scared of getting into coding and web design, then all the worry is over. Our Website Builder tool has pre-built layouts that come with an intuitive editing functionality. All you need to do is answer a few simple questions about your business and our AI-powered programming will create a multi-page smartphone responsive site in minutes!

Question: Can I add a mailto link in an email?

Answer: A mailto link is clickable text that automatically opens a new email in the reader’s default email client, such as Outlook or Gmail, and pre-fills the To email address. Mailto links are great when you want emails on certain topics to go to a designated email account or employee. You can also customize your mailto link using HTML code so it will prefill subject lines and body content for specific information!

Question: When is the best time to send emails?

Answer: Your contact list is unique. Getting to know the habits of the people who fill it up can be a process of trial and error, but every campaign is a learning opportunity. For example, when a career counselor realized her audience read emails after work hours instead of 11am she tried sending at 6pm rather than that time period. Her open rates increased because they were being seen as top priority through their inboxes by coming in before other messages which appeared later on during more active periods like 12pm to 3pm. To determine the best send time for your contacts, we recommend that you look at trends from past emails. Comparing the send history for your campaigns with low open rates versus your campaigns with high open rates can help you see how timing might make a difference.

Question: What options do I have for resending emails?

Answer: When you resend an email, it can save time because there is content that already has been created and now the recipient doesn’t have to read through a new message. There are several options available depending on who you want to send the same email too or where in your company they might be located - for example some of these ways allow sending out emails with just slight changes while others will let you choose different contacts across various lists.

Question: What information is within the Reporting tab?

Answer: Use the information on Reporting to find out what’s working when you send your emails. You can see your top email stats over a period of time, compare how well you’re doing with industry average, and get tips for improving performance. Dig deeper into individual data in the Email Stat Report too. The overview will show you the number of Sends, Opens and Clicks, which can be downloaded in various file types.