Salesforce vs Constant Contact

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Salesforce and Constant Contact. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Salesforce logo


Pricing: Salesforce offers a variety of pricing options and packages depending on the needs of your business. Here is a brief summary of the pricing plans: 1. Essentials: starts at $25 per user per month, with basic features for small businesses. 2. Sales Professional: starts at $75 per user per month, with advanced sales features. 3. Service Professional: starts at $75 per user per month, with advanced customer service features. 4.


Constant Contact logo

Constant Contact

Pricing: Constant Contact offers two pricing plans: 1. Email: This plan starts at $20 per month (with a discount for annual billing) and allows you to send unlimited email campaigns to up to 500 contacts. The price increases as the number of contacts on your list grows. 2. Email Plus: This plan starts at $45 per month (with a discount for annual billing) and includes all the features of the Email plan, plus additional features like automation, advanced reporting, and event marketing.

Salesforce vs Constant Contact Highlights

Salesforce and Constant Contact are both software platforms designed for businesses to manage their customer data and communications. However, while they share some similarities, there are also some significant differences between them.

Salesforce is a more comprehensive platform that goes beyond just email marketing. It offers a wide range of features, including customer relationship management, sales automation, marketing automation, and analytics. It is a powerful tool for managing customer interactions across multiple channels, such as social media and mobile devices. However, it can be more complex to use than Constant Contact and may require some technical expertise to set up and customize.

On the other hand, Constant Contact is a more focused platform that is specifically designed for email marketing. It offers a range of templates and tools for creating and sending email campaigns, as well as features for managing contact lists and tracking engagement. It is easier to use than Salesforce and can be a good choice for businesses that primarily rely on email marketing to reach their customers.

Overall, the choice between Salesforce and Constant Contact will depend on the specific needs of your business. If you require a comprehensive platform that can handle a variety of customer interactions, Salesforce may be the better choice. If you are primarily focused on email marketing, Constant Contact may be the more streamlined and user-friendly option.

Salesforce vs Constant Contact Pros

Salesforce Pros

  • Salesforce offers a more extensive range of CRM features compared to Constant Contact.
  • Salesforce is ideal for larger companies that need a more powerful CRM system and customizations, while Constant Contact is better suited for small businesses.
  • Salesforce offers social media integration with LinkedIn, Facebook, and Twitter, while Constant Contact offers only limited social media integration.
  • Salesforce allows companies to track a lead throughout the entire customer journey, from initial contact to sale, and beyond, while Constant Contact only handles email campaigns.
  • Salesforce provides better reporting and analytics, enabling companies to gain valuable insights into their sales process, whereas Constant Contact only provides basic campaign analytics.
  • Salesforce offers an extensive range of third-party integrations with tools like Google Analytics, Mailchimp, and Shopify, which allows businesses to automate data entry and workflows.

Constant Contact Pros

  • The user interface of Constant Contact is straightforward and intuitive, making it easy for users to navigate and quickly create email campaigns.
  • Constant Contact has a wide variety of customizable email templates to choose from, which can be easily edited to match your brand and messaging.
  • Constant Contact has a robust reporting and analytics system, providing insights into email performance and engagement.
  • Constant Contact offers integrated contact management, allowing users to efficiently organize their contact lists and target specific segments with tailored messaging.
  • Constant Contact also offers social media integration, enabling users to cross-promote their email campaigns on multiple channels.
  • Constant Contact has excellent customer support, providing users with phone and chat support, as well as helpful resources such as a knowledge base and community forum.

Salesforce vs Constant Contact Cons

Salesforce Cons

  • Sure, here are some cons of Salesforce compared to Constant Contact:
  • Steep learning curve: Salesforce can be more challenging to learn and use than Constant Contact, which has a more user-friendly interface.
  • Higher cost: Salesforce is generally more expensive than Constant Contact, especially for smaller businesses or organizations.
  • Not as email-focused: While Salesforce can handle email marketing, it is primarily a CRM platform and may not have the same level of email marketing features as Constant Contact.
  • Customization requires technical expertise: Customizing Salesforce to suit your business needs often requires technical expertise or the help of a developer.
  • Limited customer support: Salesforce has limited customer support options and can be difficult to get in touch with if you have a problem. Constant Contact, on the other hand, offers phone and chat support.

Constant Contact Cons

  • Constant Contact is primarily focused on email marketing and lacks the wider range of functionalities offered by Salesforce.
  • Salesforce offers advanced sales and marketing automation features that Constant Contact doesn't have.
  • Salesforce offers a CRM system, while Constant Contact only has basic contact management capabilities.
  • Constant Contact's reporting and analytics features are not as comprehensive as Salesforce's.
  • Constant Contact does not have as many integration options as Salesforce, which has a robust app ecosystem.
  • Salesforce offers a more customizable platform with greater flexibility than Constant Contact.
  • Constant Contact does not offer lead scoring, which is essential to measure the quality of leads before they are sent to sales reps.
  • Salesforce offers customer service tools that allow businesses to track customer interactions and issues, which Constant Contact lacks.

Salesforce & Constant Contact Hyperise Integrations

Salesforce uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Salesforce makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Salesforce integration diagram
  • First name
  • Last name
  • Using business Website passed from Salesforce, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Salesforce Integration Guide

Constant Contact uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Constant Contact makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Constant Contact integration diagram
  • First name
  • Last name
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • State
  • Zip
  • Country
  • Phone
  • Home phone

Constant Contact Integration Guide

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Salesforce and Constant Contact Frequently Asked Questions

Question: What is Salesforce?

Answer: Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses manage customer interactions and sales processes.

Question: How does Salesforce work?

Answer: Salesforce works by centralizing customer data, automating workflows, and providing insights to help businesses make better decisions. Users can customize the platform to meet their specific needs.

Question: What are some of the main benefits of using Salesforce?

Answer: Some of the main benefits of using Salesforce include increased productivity, improved customer satisfaction, better data management, and enhanced collaboration.

Question: Is Salesforce easy to use?

Answer: Salesforce can be easy to use once users are familiar with its interface and functionalities. However, there can be a learning curve for new users.

Question: Is Salesforce customizable?

Answer: Yes, Salesforce is highly customizable. Users can customize the platform to meet their specific needs, including creating custom fields, workflows, and reports.

Question: How much does Salesforce cost?

Answer: The cost of Salesforce varies depending on the specific features and customization options chosen. Pricing can be per user per month or based on a company's overall usage.

Question: Is Salesforce secure?

Answer: Yes, Salesforce takes security very seriously and offers a range of security measures, including data encryption, two-factor authentication, and regular security audits.

Question: What is Constant Contact?

Answer: Constant Contact is an email marketing software that allows businesses to design, send, and track their email campaigns.

Question: How do I create an account with Constant Contact?

Answer: To create an account, go to the Constant Contact website and click on the "Sign Up Free" button. Follow the prompts to enter your information and create an account.

Question: How much does Constant Contact cost?

Answer: Constant Contact offers different pricing plans based on the number of contacts you have and the features you need. Their plans start at $20 per month.

Question: Can I import my email list into Constant Contact?

Answer: Yes, you can easily import your email list into Constant Contact. You can either copy and paste the list or upload a file in .CSV or Excel format.

Question: Can I create custom email templates in Constant Contact?

Answer: Yes, Constant Contact offers a drag-and-drop email editor that allows you to create customized email templates. You can also choose from a library of pre-designed templates.

Question: Does Constant Contact provide reports on email campaign performance?

Answer: Yes, Constant Contact provides detailed reports on email campaign performance, including open rates, click-through rates, and more.

Question: Does Constant Contact offer support for its users?

Answer: Yes, Constant Contact provides customer support via phone, email, or live chat. They also offer a knowledge base with helpful articles and resources.

Question: What does Constant Contact do?

Answer: Constant Contact is a trusted partner in helping small businesses and nonprofits find new customers. We make it easy to build your professional presence, attract more buyers, or just sell products online with guidance from our experts—helping you move forward!

Question: What different types of automated emails does Constant Contact offer?

Answer: Email marketing is a powerful tool in your small business’s market strategy. Automated emails help you stay engaged with contacts and save time in the long run, since they can be set up to automatically send out using specific triggers! Once customized for your company needs, automated email series will take care of sending them over and over again at appropriate times without any effort on your part--they’ll just keep coming back like clockwork until you need to change their content. You could use these automated emails as an introduction or welcome message; birthday/anniversary messages; or even resend ones if recipients didn’t open them initially - it really doesn’t matter what type of automation system suits best because all types are designed specifically to suit different purposes while saving precious hours.

Question: Can I use Constant Contact to build my website?

Answer: If you want to build a website for your company, but have no idea where to start or are scared of getting into coding and web design, then all the worry is over. Our Website Builder tool has pre-built layouts that come with an intuitive editing functionality. All you need to do is answer a few simple questions about your business and our AI-powered programming will create a multi-page smartphone responsive site in minutes!

Question: Can I add a mailto link in an email?

Answer: A mailto link is clickable text that automatically opens a new email in the reader’s default email client, such as Outlook or Gmail, and pre-fills the To email address. Mailto links are great when you want emails on certain topics to go to a designated email account or employee. You can also customize your mailto link using HTML code so it will prefill subject lines and body content for specific information!

Question: When is the best time to send emails?

Answer: Your contact list is unique. Getting to know the habits of the people who fill it up can be a process of trial and error, but every campaign is a learning opportunity. For example, when a career counselor realized her audience read emails after work hours instead of 11am she tried sending at 6pm rather than that time period. Her open rates increased because they were being seen as top priority through their inboxes by coming in before other messages which appeared later on during more active periods like 12pm to 3pm. To determine the best send time for your contacts, we recommend that you look at trends from past emails. Comparing the send history for your campaigns with low open rates versus your campaigns with high open rates can help you see how timing might make a difference.

Question: What options do I have for resending emails?

Answer: When you resend an email, it can save time because there is content that already has been created and now the recipient doesn’t have to read through a new message. There are several options available depending on who you want to send the same email too or where in your company they might be located - for example some of these ways allow sending out emails with just slight changes while others will let you choose different contacts across various lists.

Question: What information is within the Reporting tab?

Answer: Use the information on Reporting to find out what’s working when you send your emails. You can see your top email stats over a period of time, compare how well you’re doing with industry average, and get tips for improving performance. Dig deeper into individual data in the Email Stat Report too. The overview will show you the number of Sends, Opens and Clicks, which can be downloaded in various file types.